
Vanillary Treat
I was given this for Christmas and absolutely love it. A very strong vanilla scented rum. Very strong taste yet sweet when it rolls down the tongue. One which doesn't burn my throat surprisingly! Can be drunk straight or mixed with Coke, although I prefer it on its own personally.

post above
you are referring to the old recipe I presume, the new one's vanilla taste is MUCH more subtle, and less sweet. Definitely prefer the old recipe.
Orrible
Older recipe was so much better! if only the people at sailor jerrys would listen to what people want instead of changing the recipe, which the majority of people i have spoken to prefer by far.

Just tastes like generic spiced rum
No-one I know who drank the old Sailor Jerry has anything good to say at all about the 'New Recipe'. Apparently more than one competing distillery have already had earnest talks at board level about back-engineering the flavour of the old recipe and launching it as a completely new product. What were William Grant thinking when they messed with this promising, emerging brand? Will make a great case study for this year's Marketing undergraduates on how NOT to do things.

New Recipe = Vile
This new recipe is absolutely Vile, the sooner first drinks listen and change it back the better!!!
changed without warning
new recipe is much like other spiced rum although morgans is now nicer,old recipe was unique and had a completely different taste to the new one.why oh why couldnt they leave it alone.i wont be buying the new one again.

Foolish Change
Buy another spiced rum, the new recipie is not a patch on those

The end of perfection!
the new recipe is revolting. they have tottaly destroyed something beautiful. norman collins would be turning in his grave.
why the change?
don't waste your time buying the new recipe ''we've listened to your feedback and tweeked the taste to suit our fellow spiced rum lovers'' absolute rubbish!! it was us who got you hear now listen good and revert to the old recipe for us real drinkers of sailor jerrys. idiots!!!
here oops
why the change :-p

Mutiny! Jumping ship!!
The new recipe is just bland, nothing much different from other spiced rums!! Why did they change it!? If you liked the original recipe then I recommend you try LAMBS SPICED which is as close to the flavour of old Sailor Jerry's as you can get.... The Sailor Jerry's website have said the change is due to public demand and opinions of people at festivals, and the old recipe will no longer be available... People at festivals will say ANYTHING if they think they'll get a free drink, so that research was not accurate... So people, perform MUTINY and jump ship to Lambs Spiced.
boot leggers
i loved the old recipe so much i was even going to buy one from ebay for nearly £40 now what does that say about the new swill that they have the cheek to call improved ?
bad joke
yep them changing the recipe is just like telling a bad joke it leaves a nasty taste in your mouth
bad joke
yep them changing the recipe is just like telling a bad joke it leaves a nasty taste in your mouth

A parody of it's former self
I'm a barman and the flavour change have actually ruined the menu.
There was a bluebery daiquary with lime, vanilla gomme, funkin blueberry and the proper Sailor J. Ruined by the paler, chemical after tasting, cheaper to make bad rum. I was hoping it was a "Classic Coke" type publicity stunt. Haven't heard 1 good comment about it.

Sad days
This new rum lacks flavor, balance and depth. It also lacks any enjoyment factor. As to adding sugar and vanilla doesn't wash as this 'new' drink is light on the lime. I have to agree this is a bad joke, sad days.
sailor who?
lambs spiced will be going up hugely in popularity all thanks to the people at sailor jerry who really should have done there research better. people loved the old recipe of sailor jerrys me included they should have left it well alone.
Such a shame....
When the original Sailor Jerry came out I was in heaven. Me and the missus got through a bottle a week between us - then they changed it and we don't like it! After month's of drinking Morgan's Spice as the (sadly) next-best alternative Lamb's have finally come out with Lamb's Spiced and it's gorgeous (and cheaper!) I hope it blows the new Sailor Jerry clean off the shelves. I'll switch back when the SJ recipe does and not before!

Gutted!!!
Up until recently you could still buy the old recipe online..can't seem to find it anywhere!! I'm certainly not wasting my money on the new recipe...it's horrible!!
Revolting
New recipe is a disaster, what was an excellent flavoursome spiced rum has been ruined. PLEASE PLEASE lets have the original version back. I'm off to Lamb's as I hear thats very good and I'm petitioning Sainsbury's to stop carrying SJ

Absolute Jok
Used to be a favourite of mine. Won't touch the stuff now.

Buy Vanilla Essence and Brown Sugar?
I'd rather buy a better rum than correct this bad recipe. Put it right!
Shocking Decision
Appalling departure from the orignal flavour. The new rum is disgusting and I'm staggered the company didn't do their market research before releasing it.
Please Tell US Why !!!
Its a pitty someone from Sailor Jerrys cant spill the beans as to why it has changed. they must be mad to change such a great tasting product
Please tell us why cont.....
Its a pitty I cant spell pity...
Sack them all!
I'm not sure why they can't sell both. If I was on the Board of the Sailor Jerry parent company I would sack the marketing department for not doing this
H
Yup... Loved the original, and now drinking Lambs spiced. I cant believe how utterly foolish the people at Sailor Jerrys are - I mean, if you change your product and NO ONE likes it... what IDIOT wouldnt change it back. For such bad business sense they deserve everything they are inevitably going to get, Ihope they have the grace to admit aforementioned foolishness and revert. Although I am not convinced I would return as a customer due to theit flagrant disregard for the customer and their opinion - they may as well be flicking the Vs at us. In fact, THEY ARE!!

Unbelievable
Truly unbelievable that anybody associated with the manufacture and distribution of Sailor Jerry's could think that this 'new' recipe is some kind of improvement. It's not and more to the point, it tastes worse than its cheaper competitors - in my view to the point of being unpleasant. We were given a bottle of the new recipe for Christmas and its going down the plughole its that bad.
Gutted
Used to love drinking the old recipe, it really was a pleasure to drink and so unique. Why they changed the flavour I don't know and where they got their research from I dont know, but they have shot themselves in the foot, i'll be buying Lamb's from now on, NOT HAPPY.
Ruined a classic
Bring back the original!

they must be mad to change such a great tasting product
Bring back the original!
Bring it back you muppets!
Still in mourning for the old recipe....I have about 2 shots left in my last bottle :(
The only good news is that Lamb's Spiced IS pretty close in flavour to the old Sailor but I have only ever seen it behind a bar in Camden once. I believe some off licences sell it and maybe Waitrose though.

Commercial suicide
It says something when I'd happily pay 100 pounds for an original recipe bottle than drink the new recipe as well as having 30000 fans on the petition page calling for the original drink to be released!
Has gone from strength to strength since changing
the growth of the sailor jerry rum has gone beyond all expectations since changing so most of these comments must be in the minority
Forget sailor jerry , hello lambs spiced !
Like everyone else I hate the new recipe and was gutted when it changed but now have discovered lambs spiced which is definately the new old sailor jerry
:)
sailed into the (marketing) sunset
don't test market , don't explain, new sailor jerry,how to infuriate customers, then lose them : clever marketing or what!!!

Vanilla & Lime
The original flavour was Vanilla & Lime; the old recipe. It's not hard at all to transform the newer recipe and replicate the flavour of the old with just a hint of vanilla extract, a good squeeze of lime and perhaps a little bit of sugar ;-)
old is much better
i came to jerry's late. fortunatly it was the vanilla lime version, it was lovely the nicest rum i've had, so when i finished the bottle and went to get another, the recipe had change and the new one was such a disappointment other spiced rums are exactly the same and even morgans is nicer! change it back befor you lose the gains you made with the good flavour.
Jerry is rolling in his grave
at this new recipe. it's horrible!! hate it!! you ruined my faviorate drink!
Jerry is rolling in his grave
at this new recipe. it's horrible!! hate it!! you ruined my faviorate drink!
old recipe
does anyone know if you can buy the sweet, vanilla sailor jerry on the internet?? that one was soo much nicer and I want it!
old recipe
does anyone know if you can buy the sweet, vanilla sailor jerry on the internet?? that one was soo much nicer and I want it!
Sad times
After drinking the old stuff by the bucket load I was disappointed with the newer apparently original recipe as it says on the bottle. Nasty. In fact it was that bad I gave 60 quid for a bottle of the good stuff of eBay a few months ago to reminisce. Christmas in a few days and thankfully today I found Lamb's Spiced in an off sales after months of looking everywhere after hearing everyone talking about it. Had never tasted it, but tonight I've had a couple of glasses and must say, it's good stuff. Not as good as the old SJ's, but better than everything else in shops. Thinking I'm converted. We'll see after these 2 bottles are gone
at home with no drink in hand..
the "improved" sailor jerry will have gone past all expectations because its in all the shops/supermarkets,the old (much better) one could only be brought online from waitrose and one pub if you lived in the nottingham area..
want to try the old
I like the new better the most rums.. But the old sound so Good. I think the limited edtion 100 year labels. needs old recipe in them.
:(
Completely and absolutely gutted that they changed it. Quite new to rum drinking - a friend introduced me to Jerry's (old style) which I loved. Year or so later went on to treat myself to a bottle and it's the crappy new stuff. Gutted.

Kraken Rum is the new Sailor Jerry
Go buy some Kraken Rum (In Sainsburys now!). It isnt the cheapest at £21/bottle but it certainly shows how poor Sailor Jerry has become. I was a Sailor Jerry fan. No more. They ruined it!
Tastes like a**
If you could bottle the flavor of the floor of a tattoo parlor that has never been swept or mopped, all the dirt, sweat, blood, tears... Sailor Jerry would be it.