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The Glenlivet Passes 1m Case Milestone & Launches Founder's Reserve

by Jake Mountain     18. November 2014 17:23

The Glenlivet Founder's Reserve

The Glenlivet has reached a considerable milestone in its quest to become the best selling single malt Scotch in the world (a position currently held by Glenfiddich), by selling one million 9-litre cases of whisky within a year for the first time in its history. Looking back to the end of the calendar year 2013, the global Scotch malt whisky market shares held by these brands were within a single percent of one another at 12% and 12.7% respectively. Competition for the top spot has rarely been fiercer.

Reporting double digit growth in more than 40 markets as well as 8% global value growth (net sales) and 2% increase in volume during the 2014 financial year, The Glenlivet reached the milestone of one million cases sold worldwide during the twelve month period up to and including September 2014. Given that back in 2006 (when Glenmorangie was Glenfiddich's biggest competition in terms of global sales) Glenfiddich enjoyed an 18% market share compared to The Glenlivet's 7%, their progress is all the more impressive.*

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Master of Cocktails - Cask-Aged Martinez

by Ben Ellefsen     17. November 2014 10:36

Master of Cocktails Cask Aged Martinez

Right then - time for this week's #MasterofCocktails, where we will be making a Cask-Aged Martinez. Now this week's drink is going to take probably 2 minutes to prepare, as we've done all the prep. already. Clever us. If you've not done your homework yet or need a bit of a refresher on what you'll been needing in your cask (available here), have a look at the Prep. Blog Post I made early last week for the recipe.

Once you're up to speed, we can begin. Go on. I can wait... Ready? Lovely.

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Tasmanian Whisky - Everything You Need to Know! (Part 4: Belgrove)

by Michael Orson     14. November 2014 16:37

Belgrove distillery

A fledgling distillery in Tasmania, Belgrove was set up by Peter Bignell, a farmer in the tiny town of Bothwell. The distillery is rather tucked away off a seemingly endless road through the centre of the island. Arrive and you’ll find an unimposing white-wash outbuilding at the back of a farm – home to the Belgrove’s sole still.

Quite unlike most distilleries on Tasmania, Peter’s is one born of chance and circumstance rather than to satisfy a desire. In fact, it all started in 2009 when his farm had a surplus of rye. Peter, being a keen recycler with an interest in sustainability, decided to reuse the extra grain for whisky production, so he built himself a 600-litre copper still for both wash and spirit runs – quite a feat for a man with no previous experience in the whisky industry.

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#WhiskySanta Gives Away The World's Finest Whisky

by Whisky Santa     12. November 2014 13:30

Whisky Santa Pug Yamazaki Sherry 2013

Since I began granting one Christmas wish per day, there's been one product in particular that's been rather popular on your wishlists. Some chap in a panama hat with fluorescent eyes said it was rather good or something. Not much call for panama hats at the North Pole, you know. Still, if there's one thing I've learned travelling all around the globe every year it's that it takes all sorts!

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Master of Cocktails Prep. - Cask-Aged Martinez

by Ben Ellefsen     11. November 2014 12:49

Master of Cocktails Christmas Panacea

Right then folks, you've had a day to assemble the bottles we'll be needing for the prep for the upcoming #MasterofCocktails - This is really the 'Christmas Panacea' you've been dreaming of.

If you're anything like me, there'll be a seemingly endless procession of loved-ones throughout the Christmas period and 'another Baileys' only works so far. So - we're going to make ourselves a cask of Martinez. Because, well, you know... Stir, strain and serve rocks.

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Master of Cocktails - Maid in Cuba

by Ben Ellefsen     10. November 2014 10:50

Master of Cocktails Made in Cuba

Right then Ladies and Gents - time for this week's #MasterofCocktails. We're going to be making a drink I first tried a year or so ago at the Savoy, and is a drink created by the one and only @tomwalker86 for a Bacardi bartending competition, so it of course prominently features the classic rum at its core - yes, we're making a 'Maid In Cuba' recipe this week.

We were supposed to make it last week, so thanks for waiting patiently. Definitely well worth the wait, though. It's a good 'un.

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Diageo Special Releases 2014

by Jake Mountain     7. November 2014 17:00

Diageo Special Releases 2014 Caol Ila 30yo

On Tuesday evening I found myself the nearest thing to a corner possible at a curvy and buzzing Magazine Restaurant in Kensington Gardens on a cold, rainy November night. Here I would attempt to write some meaningful tasting notes for 11 limited edition cask strength single malts in a couple of hectic hours, including the time it would take to fight through the crowd each time I needed to move on to new whiskies, and the time it would take for the smell of prawn hors d'oeuvres to dissipate each time the diligent waitresses came over to offer them.

Meanwhile, our Spirits Buyer Toby Cutler (he's nice, you'd like him - he really enjoys a good picture of Kevin Costner, or Chris Tucker for that matter) was having no such problem as he enjoyed a range of whiskies, some quite valuable, in a leisurely fashion alongside some pleasant conversation. Add all of this up, and it can only mean one thing: it was the launch of Diageo's much-anticipated 2014 Special Releases!

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Ask #WhiskySanta... He'll grant one wish per day!

by Whisky Santa     6. November 2014 15:56

Whisky Santa Pug

Greetings, chums. It’s your favourite festive, omniscient, supernatural, heavily-bearded being here, Whisky Santa! Around this time of year, I always start feeling particularly generous. Usually I just give the reindeer some extra carrots and be done with it, but this year, I’m going all out with the presents for drinks fans. I’ve already upgraded 1 in 10 Whisky Advent Calendars to Premium Whisky Advent Calendars, and now, I’m going to grant one wish per day for you lucky people!

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Whisky Santa upgrades 1 in 10 Whisky Advent Calendars!

by Ben Ellefsen     30. October 2014 15:12

Whisky Santa Whisky Advent Calendars 2014

So - our Advent Calendar pre-order promotion is over, and we're sure that those of you who entered are dying to know the results.

Well, you can wait for a bit, because there's a few videos of Muzzle-loading handguns to get through first...

You see, Whisky Santa had a problem. He needed to select 1 in 10 of his feted Whisky Advent Calendars to be upgraded to the Premium version, but the problem is, like all supernatural beings (including The Flying Spaghetti Monster*, The Tooth Fairy and Elvis), Whisky Santa is Omniscient.

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Drinks by the Dram Christmas Crackers!

by Sam Smith     28. October 2014 14:13

Drinks by the Dram Christmas Crackers

Before we get started, yes, we know. We’re banging on about Christmas and it’s not even Halloween yet. Most of us at MoM Towers are only just putting the finishing touches to our costumes - this year I’m changing it up from my usual Beastie Boys ‘Sabotage’ cop and going as a horse with Jake. He’s kindly volunteered to be the back half (but he doesn't know that yet).

However, the Drinks by the Dram Christmas Crackers were recently put up for pre-order and now we can’t but feel all Christmassy and whatnot. Just look at these handsome little rascals! Don’t expect to find any tiny rulers, giant plastic paper-clips or ridiculously easy puzzles here, oh no. These Christmas Crackers are filled with award-winning spirits and liqueurs!

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