Alternate Title: “If it’s not perfect, what’s the fucking point?”
My name is Ben. I like it when things are done properly*. This post, therefore, has been quite a while in the making.
It turns out making clear ice is hard. Very hard in fact. There’s a very good reason that companies like this exist. In fact, if you’re based in, or near, London – you should probably just stop reading this, man up, buy yourself a chest freezer to house some of their wares, and give them a call.
If like me though, you’re out of their delivery range, you’re going to need to make your own**.
Luckily, every single one of you has the requisite equipment for this, so there really aren’t any excuses. You can make big, clear ice with zero investment. Sounds like I’m trying to get you to buy a timeshare. I’m not. Promise.
Well that was quite a Christmas.
In fact it’s been so busy that 4 new releases have passed us by with nary a mention. Changing that, now I am here with the writing about things. Yes.
Without further ado, onto the explanations behind the crazy stuff that’s fallen out of my head and onto paper.
First up this time, we’ve got an absolute belter of an Islay Whisky, from Kilchoman.
Ah, Maltstock! 2013 marked Master of Malt’s 4th visit to the “relaxed whisky weekend”, although of the four people who went, three of us were, in fact, Maltstock virgins! That Boutique-y Whisky Company have also now released their second batch of Highland Park single malt Scotch whisky, complete with Maltstock label – more on that towards the end!
As mentioned above, Cat (now Maverick Drinks’ Brand Communications Manager), was the only one of us who had travelled to Maltstock before (making the local newspapers in the process), the rest of the team was made up by her Maverick minion Teesh,
Sam Alexandra (who is MoM’s marketing maestro), and yours truly!
Back in December I visited the Worship Street Whistling Shop for a very special, two hour long ‘multi-sensory experience’: the final Diageo Whisky Theatre of the year. The project is the work of irrepressible Diageo brand ambassador Colin Dunn and the Fluid Movement duo of Tristan Stephenson and Tom Aske who have presented similar experiences in the past, for example with rum, but the mention of whisky certainly caught our attention immediately! I believe Tristan also has a whisky book coming out this year too – one to watch out for.
There is (just) room for nine people but I was joined by a fab four of Gin Monkey, Imbibe’s Laura Foster (recent winner of the Alan Lodge Young International Spirits Writer of the Year), Siobhan Payne from Difford’s Guide and London Cocktail Week and Alex Kratena off of The Artesian (named The World’s Best Bar for the second year running in 2013).
More or less every time I write a blog post, I ask management for permission to use the phrase "hells-a-poppin'"...
I get shot down mercilessly every time.
Well, the renowned whiskym'n at The Macallan have only gone and released part five in their legendary Lalique Six Pillars Collection. Each single malt in the ultra-super-deluxe-premium range is made from exceedingly rare old stock, and bottled in decanters designed and created by the famous French crystal house, Lalique. If ever there was a time for the term hells-a-poppin', surely now is it.
Blimey, it’s been pretty busy around here lately! Jumping crocodiles, there’s been a lot to do! Most of it has something to with some little celebration towards the end of the month or something...
Just kidding, I can’t pretend to not be excited about Santa! I’m literally bursting with festive excitement! You see, I bloody love Christmas, me! The decorations, the music, all the wrapped up pressies and, of course, the Die Hard movies.
What on earth is there not to like?
When asked if I fancied a trip to Southwold I didn’t have to do a lot of thinking. A chance to visit a lovely coastal town, get some fresh, sea air in my lungs, escape the madness of the festive season AND visit the fantastic Adnams distillery to taste two brand new English whiskies?!
Um, yes. I think I can probably manage that, at a push. So off I went to Waveney to meet up with Jonathan Adnams, Chairman and fourth-generation brewer, and Head Distiller John McCarthy for a bit of a shimmy around the distillery and to taste two new, unique whiskies prior to their release.
The first ever Adnams whiskies. Ever.
NB – this news has been strictly embargoed until 13:00 today, so you’ll very likely be seeing some updates to this post as soon as we receive the official press release (as well as some pretty pictures no doubt). Keep checking back folks.
Breaking news: Diageo are to re-launch the ever-popular Mortlach Single Malt into their stable of Permanent single malts in 2014, Master of Malt have been told.
The first phase of the product rollout will cover the UK, France, USA, Asia Pacific, Taiwan, China, Singapore and Global Duty Free beginning in July 2014. The rest of the world will follow.
THE SPECIAL RELEASES ARE NOW LIVE AND CAN BE FOUND HERE!
Got a letter from Diageo the other day. Opened and read it. It was about their Special Releases. They wanted us for their tasting, or whatever. Picture me turning down drams, I said “Hell yeah!”.
We will indeed be stocking all of the 2013 Diageo Special Releases shortly - and yes - they will all be available as 3cl Sample Drams too. You’re welcome. They should be with us any day now, but for more details as they land be sure to keep your eyes glued to the @MasterOfMalt twitter account.
Quite a short blog post this one.
Very soon (early next week in fact) the annual melee that is the Diageo special releases will be upon us.
If there was such a thing as being psychic*, this would be the time of year that I pick up ‘vibes’ from our regular customers about what’s going on behind the scenes with the allocations we’re given, so I wanted to take this opportunity to lay out our policy with regard to stockholding and put everyone’s mind at rest.