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Another 5 Releases from That Boutique-y Whisky Company

by Ben Ellefsen     26. February 2013 10:00

That Boutiquey Whisky Company

Another month (well, nearly – it’s been over 3 weeks), another clutch of supremely awesome whiskies bottled by That Boutique-y Whisky Company. This time we’re bringing you whiskies from Brora, Arran, Tobermory, Tormore and Aberfeldy.

Sadly, one of these beauties has already sold out (no prizes for guessing which I’m afraid), but the rest are still available for your delectation:

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Something Awesome this way comes

by Ben Ellefsen     22. February 2013 15:33

I’m sure you’ll all remember the frankly fantastic couple of bottlings launched by the irrepressible duo from Caskstrength Neil and Joel in the past year or so?

First up was an Arran – a delight of a whisky with a frankly absurdly low outturn of only 92 bottles. This astonishing bottling rapidly sold out, and is now changing hands for hundreds of pounds on auction sites.

Second was an astonishing Benriach, matured for an impressive 16 years, and finished for 4 of those years in a Pedro Ximenez cask. This too, sold out in incredibly short order.

After ‘A’ for Arran, and ‘B’ for Benriach, must come ‘C’.

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Online Retailer (and Innovation) of the Year, and a round-up of 2012

by Ben Ellefsen     17. February 2013 18:00

Master of Malt Wins the DRA 2012

Last week was quite a week.

Tuesday evening saw the MoM team in the opulent surroundings of the Dorchester hotel, having been nominated for not one, but two awards at the highly prestigious Drinks Retailing Awards – organised by Off Licence News. Spoiler alert: We won them both.

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That Boutique-y Whisky Company – Seven Brand New Releases

by Ben Ellefsen     30. January 2013 10:06

Yep.

Seven.

Like a striding colossus of the whisky industry powered by pure inspiration, awesomeness and zeitgeist*, That Boutique-y Whisky Company have brought you not one, but seven brand new releases, as well as a second batch of Aberlour.

Without any further ado:

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Glenmorangie Ealanta - New Release

by Ben Ellefsen     21. January 2013 20:18

I like the Langham Hotel.

I like the Landau restaurant within the Langham Hotel, recently taken over by Albert and Michel Roux Jr. especially as there's a lunch menu which will allow you change from £80 for two people… We'll get onto the whisky in a bit. Patience.

I *really* like the hotel's bar – Artesian, the meeting place for the launch of Glenmorangie's newest addition to their Private Collection. Ealanta. In the last couple of years Artesian has come on leaps and bounds under the supremely competent stewardship of Head Bartender Alex Kratena.

It's possible to get one of the best Martinis in London at the bar in Artesian—The Langham Martini (and for almost £20 including service, it wants to be) and on Wednesday evening I did just that.

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That Boutique-y Whisky Company - another 3 releases

by Ben Ellefsen     7. January 2013 12:53

It’s a scary place, the brain of Ben.

It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.

What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.

Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.

 

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New Product – Cream Gin - designed by The Worship Street Whistling Shop

by Ben Ellefsen     3. December 2012 13:37

It’s fair to say that I’ve been a fan of the guys from Fluid Movement (the team behind The Worship Street Whistling Shop, Purl, and the new Dach and Sons) for a while now. In fact, I reviewed Purl almost 18 months ago here should you care to read about it.

It was a somewhat off-the-cuff suggestion that we ‘do something together’ made whilst at the Whistling Shop about this time last year which has ultimately led to the situation of us jointly launching the first retail product from this team of really very clever chaps.

So, without further ado – I give you ‘Cream Gin’. The main ingredient in the Whistling Shop’s signature cocktail – The Black Cat’s Martini.

This really quite marvellous concoction is the brain-child of The Whistling Shop’s erstwhile head barman, and all-round mixological genius, Ryan Chetiyawardana.

In the name of journalistic plausibility, and to make for a better read, I briefly forgot all about the extensive NPD conducted for the product, and the fact that I now know more about vanillin content and fat globule homogenisation than any man has the right to, and caught up with Ryan for a brief Q&A:More...

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That Boutique-y Whisky Company New Releases

by Ben Ellefsen     13. November 2012 14:29

Well that last batch of Boutique-y whiskies certainly sold quickly. Terrifyingly quickly in fact.

Apologies to all those who didn’t get one from the first edition of the Ardbeg, Macallan or Caperdonich – but fear not – the second batches of all of these are now here, and available for purchase. You’ll notice that all three of them have the new batch number, new ABV, and a minor change to the illustration on each of the labels just to keep it interesting. You’ll also notice that the Caperdonich is cheaper than last time. Don’t say we never do anything nice for you.

We’re working on getting you another Port Ellen release* – more details on this as and when we’re successful.

So – now on to the next whiskies to be added to the series. It was pointed out to me today that completely by accident, we’ve selected 4 Speyside Whiskies, all beginning with ‘a’ and ‘b’. Not planned, just a weird coincidence…

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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

The Vesper Cocktail – An Open Letter To Commander Bond

by Ben Ellefsen     25. October 2012 12:33

Published today – an open letter from Tunbridge-Wells-Based manufacturer, The Handmade Cocktail Company to Commander Bond.

The letter reads:

Dear Commander Bond,

I write to you today in the gravest of circumstances.

It has been brought to my attention that you have been seen - in public no less - consuming that most un-gentlemanly of concoctions. Lager-beer.

The exact circumstances of this sighting I have been unable to ascertain - the employee in question ran into my office quite incoherent before crouching in the corner, and having to be chemically ‘calmed’ by our nurse. Contained within his ramblings however, there was definitely something about a train, a bar, and some arms made of ice?

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