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Jim Beam infused with the natural essence of Black Cherry. Quite pleasant in a liqueur-y sort of way.
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Liked the idea, not the result. The black Cherry seems to me as a bit of an afterthought. It's a long way from being offensive but I feel they missed the mark by a margin with this one. If I want cherry in my bourbon I mix it with Cherry Coke.
12th August 2015
If you're wanting to try flavoured whisky for the 1st time, or wanting a cheap flavoured whisky, I don't think you'll go wrong. Especially with it being so cheap. Strong glacier cherry flavour. Like it for what it is
18th May 2015
Yes it's a bit gimmicky, and the Jim Beam name may indicate mass market popularity, lower quality and not too much sophistication, but if taken for what this, it's rather pleasant. There's a slight artificiality to the cherry taste and hardly any bite from the bourbon, and more like a liqueur, but perfectly pleasant.
9th February 2015
I was surprised by the smooth taste of this whisky. A very nice smell too (Candy like smell) However this drink is sweet (syrupy taste) not to be compared with scotch whisky.The cherry flavor is dominant with a hint of licorice and caramel. If you like sweet alcoholic mixes than you will like this whisky but if you're looking for an enriching new whisky experience with complex flavors... you will be disappointed.
8th January 2015
It has a sophisticated kind of sweetness, not subtle but not syrupy and sickly either, in the same way "honey-infused" whiskeys are. The aniseed-y finish provides a slightly bitter aftertaste, balancing it all nicely. At 40% this is a full-on whiskey so should not be taken lightly.
16th December 2014
This liquer, masquerading as a whiskey, is effectively a mixed drink even when you drink it straight. Though I'm sure they're telling the truth when they say the infusion uses natural flavours, it does not taste natural at all. Sickly sweet, maybe suitable for shots on a hen night or as a novelty, but not to be taken seriously.
24th July 2013