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Williams Elegant 48 Gin

(70cl, 48%)

Williams Elegant 48 Gin
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Chase Gin Bottling Note

An English gin, distilled at Herefordshire, from the same company that make Chase potato vodka. This is distilled from organic apples, and has a lovely crisp, fruity flavour.

Tasting Note by The Chaps at Master of Malt

Nose: Sweet with green apple laces, a little liquorice, juniper and elderflower. Perhaps even a hint of toffee...?

Palate: Crisp apples up front, slowly becoming juicier, with orange peels chiming in from the side. Dryer near the end with classic gin herbaceousness.

Finish: Refreshing with plenty of juniper and citrus.

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Williams Elegant 48 Gin Reviews

Brilliant : note 48% ABV


With fever tree tonic, or stirred with just a hint of Noilly Pratt vermouth

2nd September 2020


Absolutely delicious gin - almost too good to mix with tonic!! What a shame we can’t really-use the bottle. A refill plastic bottle would be a good idea?

23rd April 2020

Appropriately named

Very delicious with tonic in a highball glass and a slice of citrus. It has a gentle botanic flavour and I would agree that it was elegant.

20th April 2020

Best gin I've tasted

Quite outstanding

19th April 2020

An Ideal Gift

A truly wonderful gin in a beautiful bottle, what more could you want!

26th November 2018

As it say's on the bottle a truly elegant gin!

This one of a kind gin is absolutely stunning, with it being made from cider apples it gives it a unique finish and is beautiful with a light or elderflower tonic or as a martini - a definite favourite in my gin collection

12th November 2018

One of a kind

An outstanding, complex Gin with genuine heritage to match- rare to find a Gin distilled from apples, right next to the orchards themselves! The botanicals are unique and quite delicate in flavour for London Dry. Fantastic in a Martini with an apple twist.

7th November 2018

backward step

what's happened to this wonderful gin. botanicals have gone out of balance either the recipe has changed or its being distilled with cheap spirit. very disappointing

1st August 2018

Favorite gin

Best gin I’ve ever tried, this has a smoothness I haven’t seen in any other. The botanicals are so well integrated into the spirit, none of them are over-powering and making it perfect for drinking neat or serving in a G&T. Best with a slice of apple which works with the apple spirit base.

10th May 2018

Smooth and classy

This gin is a belter. Really refreshing, smooth and holds its taste with a splash of tonic. I'm amazed with a couple of the negative reviews below... I've drunk A LOT of gins and this is right up there as one of the best.

23rd April 2018

A great gin for those who don’t want to suffocate in juniper

Love this with fevertree tonic and a slice of fresh ginger (yes really). Juniper taste is there but nit the overly perfumed juniper pong. #1 as far as I’m concerned

21st April 2018

Not for me

Really didn't like it - tasted too much of aniseed for me which is a shame as I LOVE their vodkas! Prefer more citrusy notes.

10th April 2018


A little different but a tier above most other Gins. Lovely in a tonic with or without garnish

3rd November 2017


My absolute favourite. Needs just a splash of fever tree tonic and some ice. Then sip and enjoy the multitude of flavours.

30th September 2017


Got this and a slab of BTW tonic, love it. It needs nothing else in it, very refreshing and strong too. If it wasn't Monday when I tried it I may have ended up utterly shitfaced.

16th August 2017

Crisp and enjoyable.

With a slice of crisp sharp apple this makes my perfect G&T for a summer evening. I love it.

24th May 2017

Pretty Bad

The least favourite gin ive tasted in years. Not really gin imo.

19th April 2017

Excellent and smooth

Fantastic gin. Don't understand why so many poor reviews when if you Google top ten gins (which I know is personal taste) it comes out top or very high.
I thought it was very good and extremely smooth. No idea about the vodka as this is the gin section.

19th March 2017

Perfect for a Gin and Tonic!

This is a fantastic gin, its really refreshing to taste something different to the norm!

23rd December 2016

Unique Apple Gin

This is something very different, a must try!

12th December 2016

Fantastic and full of flavour

A truly unique gin. Full of flavour, you can really taste the natural freshness of apples coming through from the underlying spirit. Williams Elegant 48 Gin is another fantastic product coming out of Chase Distillery who seem to set the bench mark for single estate distilling.

5th December 2016


Great long drink, recommend with Fevertree ElderFlower tonic.

24th November 2016

Ginetically engineered Vodka

As a vodka it's great, as a gin its lacking

2nd July 2016

Agree - Odd Taste

I really love the William Chase Extra Dry Gin. I can't relate to this particular gin - I can't put my finger on what is not right for me - until I read a review just below and thought, "that's it, odd taste".

2nd July 2016


very odd taste - is this gin?

20th June 2016

Simply the best

I have to agree with earlier review - simply the best. Tried this at gin of the week event and absolutely love it with Fever Tree tonic

17th April 2016

Not a really a gin

Very straight,more like vodka, can't really feel the botanicals, so if you like vodka go for it

4th March 2016


Must be one of the smoothest gins available. Love it. Almost a shame to mix it, but makes a great martini.

23rd November 2015

Great with bitter lemon

Not tried this with tonic but with bitter lemon this is an absolutely beautiful drink. I agree with the vodka comments from other reviewers in some respects (neat it is very vodka-ish) but I have to say that as a long drink, I love it. It is very smooth and has a lovely toffee apple after taste

6th July 2015

Great for cocktails, awful for gin & tonic

Far too ethanolic for a straight up G&T. Actually very unpleasant. The 48% alcohol dominates everything. Great for a martini, poor for anything else. Can't taste any of the botanicals......... At close to £40 a bottle, disappointing to say the least

30th May 2015

Best money can buy

Bought for wife's birthday, she know's her gin this one is the " Tina Turner" simply the best !!!!😄

15th March 2015

Williams Apple Gin

Bought for a friends dinner party the other week, we all had to bring our own gin and this won hands down. Made a simple g & t with lot's of ice but garnished with an apple slice. Amazing story about the owners too, in fact one of the only gins on the market who make their spirit from scratch. A true gem and worth every penny!

19th November 2014

Which do I prfer

I've tried varios gins recently and out of the new ones I've been introduced to monkey47,sipsmiths,Williams,heindricks,tanquery 10 and bulldog I must say Bulldog for me is the best. I'm afraid Williams reminds me of Squires

8th November 2014

Not inpressed

well I am glad I only bought a small 50cl sample rather than a big bottle. I couldn't even finish this gin and tonic. sorry, for me, totally missed the mark. perhaps sell as an apple vodka.

17th October 2014

Agree with the last RV

As with the last RV this gin is expensive yet has the oddest flavour. Tastes somewhat cheap, maybe like the flavour imparted by really old ice that has been in your freezer for years. Disliked it. only drink it after Ive had a few so Im less discerning. shame for the heritage and price

10th September 2014

Very Odd Flavour

I have to say, that this is, to date, the only bottle of Gin that I've ever given away... to 3 different people because none of them liked it. It has a strange flavour that seems to resemble the vodka it comes from more than the gin it is. I appreciate that a lot of people seem to enjoy it, but unfortunately, not a single friend or family member could stand it. Shame for the price too :(.

3rd September 2014



6th June 2014


Was a little hesitant with the review saying it was more like Vodka, and another saying unpleasant. Made from apples, into cider, into vodka, into gin. I have to say I was bowled over. This to date is THE nicest gin I have ever had. Being 48%, 3 doubles was more than enough for a good night.

1st February 2014


Now the rating

30th December 2013


Incredible! I may have had one too many but you can really taste the apple and it's incredibly smooth. 10/10 all day long for me!

30th December 2013


Ill one try the rating!

21st October 2013


Lovely gin and all gins , actually all spirits are gluten free. Only problems you will have are beers and lagers. ( a coeliac for. 50 years)

21st October 2013

More vodka than gin!

This smells more like vodka than gin, and unfortunately, I have to say the same for the taste. It's drinkable, but I definately don't rate it as a gin.

23rd August 2013


Lovely tasting gin. Only question I have is, is it gluten free, i.e. no wheat, malt, barley etc., as I have celiac disease.

18th August 2013

mmm ok

A not very Gin like Gin. Nice enough but I wont buy it again

31st July 2013

expensive but worth every penny.

An amazing gin. Full of flavour and
with fever tree tonic a memorable
drink. One is enough and a very
special drink.

5th July 2013


Ooops, forgot to give it a rating

7th April 2013


To date, easily the best gin I have tried. Distilled from vodka which was itself distilled from cider and not potatoes, it is full of flavour and wonderful aromas. A real treat!

7th April 2013

it is beautifully fragrant and delicate

very smooth and complex, notes of roses

19th December 2010

Over priced

Didn't like it at all. Unusual and unpleasant taste

6th November 2010

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