Mermaid Gin

Beautiful gin, well balanced and lovely on a summers day, the whole range is delightful.

First of all, this isn’t your typical gin. If you’re looking for juniper and citrus, this isn’t for you. The flavour profile of this gin is like Hendrick’s. In other words, Mermaid Gin doesn’t taste all that much like gin. Since herbs, florals and seaweed come to the fore, what you get is like a splash of a summer day down at the beach, making this gin a refreshing drink, but certainly not what you’d expect from a traditional dry or citrus gin.

Mermaid Gin doesn’t taste like gin, so perhaps that’s where all this confusion comes from. The experience of taking a sip of Mermaid is like standing on a windy cliff overlooking the ocean on a sunny day and taking in the fragrances of your surroundings. If you’re expecting a rustic, herbaceous version of a London Dry Gin, this isn’t it. What Mermaid reminds of is Hendrick’s. In the same way that Hendrick’s emphasizes cucumber, Mermaid emphasizes the fragrances and sensations of the North Sea. I happen to love Hendrick’s, and I think Mermaid was created with the same intention: push the Juniper and citrus to the back, and emphasize flavours that are reminiscent of a summer day at the beach. And for that, I say: Well done !!!

I really like this gin. I tried it on a whim and it’s now a staple in my gin cupboard. Beautiful with a decent tonic, slices of dried lemon and lime or change it up with some cucumber slides. Yum.

Bought this as a gift and she said it tasted " glorious " she's also keeping the bottle to put fairy lights in

Everyone knows alcohol is subjective thing, best thing to do is just try it!

I personally think it's very smooth and had a really nice after taste aswell, highly recommend giving it a go

I can't understand how there are so many bad reviews here, this gin is lovely, and they're doing some great sustainability work too. The beachy botanicals make for a very different drink, which I love. Maybe people are expecting an overly sugary gin liqueur based on the appearance of the bottle, and it's not what they're looking for? Fresh and well-balanced, definitely recommend.

So delicious! Highly recommended, a delicious gin in a stunning bottle. Love their ethos

I am really enjoying my first glass. I do measure by eye and strength preference so might be not as strong as one review suggested. Perfect for a very hot evening.

OMG this gin is my absolute favourite, the botanicals are so fabulous, you can taste all the notes. The reviews on here are so wrong. Love it