George Frost wanted to do for rum what Hendrick’s did for gin by bringing premium spirit at an affordable price to the masses when he founded The Duppy Share in Notting Hill in 2015. The son of famed broadcaster David Frost, George has spent the last few years building a brand that is rising to the challenge with aplomb, becoming the biggest-selling premium in the UK in 2022 with an impressive range including Duppy Share Spiced, White, XO.
The liquid itself consists of a blend of rums from Jamaica and Barbados, specifically three-year-old rum from Worthy Park and a five-year-old rum from the Foursquare distillery in Barbados. Diageo was obviously impressed as its investment arm Distill Ventures got involved in 2016, while in 2022 the likes of Ian Wright and Kano came aboard to give the Duppy Share more support.