Tequila Pancho Datos was founded by Luis Carlos Grijalva and his father in El Arenal, Jalisco. The name is inspired by Mexican literary character Pancho, who came to exist in a collection of poems retelling experiences of the Mexican revolution, that were published by Grijalva’s grandfather in 1947. The tales have since become well recognised in Mexican literature and two generations after the book’s publication, it has been honoured by the family in the form of a fabulous range of Tequila!