Currency and Delivery Country

We're just loading our login box for you, hang on!

Mellow Corn

Mellow Corn forms an intriguing part of the roster of drinks that belong to Heaven Hill Distillery, given that it’s an authentic American corn whiskey. This is a pretty rare kind of straight whiskey of which Heaven Hill is one of only a few remaining producers, bottling classic names alongside Mellow Corn such as Georgia Moon, Dixie Dew and J.W. Corn.

American corn whiskey has perhaps been a slightly underappreciated and misunderstood style. However, recent years have been kinder to it. Mellow Corn is a classic of the genre, a high-proof gold-coloured corn whiskey, formed of a mashbill with the required minimum of 81% corn, with the remainder being a combination of malted barley and rye. Unlike bourbon, corn whiskey can’t touch new, charred white-oak barrels - it has to rest in used or un-charred barrels, which explains the relatively light straw color of Mellow Corn.

This may all seem slightly odd and a tad ridiculous to those unfamiliar with this peculiar but relevant style of traditional US whiskey. However, as Jim Murray once wrote, “If you are a true student of whiskey, your education is a long way from being complete until you have mastered this particularly charming form.” So there.

Mellow Corn doesn’t have much to prove anyway, as its truly meteoric rise in recent years demonstrates. Data shows its sales increased 46.5% from 2000-15, and it now features in 20 new markets across the country since 2010. It should be noted that corn whiskey isn’t a new concept and Mellow Corn itself dates back to 1945 as a BiB corn whiskey, however it’s only been in the last few years that it rapidly gained a passionate cult following across the country.

Part of this recent attention is admittedly due to its low price point, but its clever marketing deserves props also. The brand hasn’t changed its distinctive yellow label since the 1940s, and has become recognised as being ‘retro ugly but hip’. The utterly striking aspect of this brand, from taste, style and aesthetic has made it darling of the bartenders who are helping to form the core of the growing bar scenes across the United States in recent years. Commenting on its success, Larry Kass, Heaven Hill’s Director of Corporate Communications said that: “Mellow Corn has always been the corn whiskey to be taken seriously.”

Simply scroll below to see for yourself if he’s right.

Mellow Corn

70cl, 50%

Jim Murray describes this as oily with a sweet and spicy flavour. Mellow Corn is distilled at the Heaven Hill distillery.  More info

Mellow Corn
14
$29.93
Try a sample

Recently viewed