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J. Bally was established by Jacques Bally in Martinique. He produced his spirit in a similar manner to that used to create French eaux-de-vie. Bally distilled fresh sugar cane juice to produce a distinct selection of rums. In 1917, Jacques Bally began ageing his rums in oak casks. This imparted both colour and flavour. In 1924, the rum was first packaged in the characteristic rectangular bottles. The distillery closed in 1989 and was moved to Distillerie du Simon where the rum is now produced. J. Bally produce a white rum and a few core expressions as well as a selection of vintage rums.