Lemercier Frères is in Fougerolles, France. They make traditional French spirits, like Francois d'Argeys absinthe. Fougerolles is a scenic town in eastern France. It's known for its skill in distilling, especially fruit brandies and absinthe. This history adds realness and skill to Lemercier Frères' products.
Absinthe is known as 'The Green Fairy' in France. It was very popular in the late 19th and early 20th centuries. French soldiers first used it in the 1840s to prevent malaria. By the late 1800s, it was common in French cafes and bars. Artists and writers liked it for creative inspiration. To prepare absinthe, you put a sugar cube on a slotted spoon over the glass. You then drip ice-cold water on the sugar. This dissolves it into the absinthe. This causes the "louche" effect, turning the drink milky. This preparation is part of Absinthe's appeal. It lets people adjust the strength to their liking.
Francois d'Argeys absinthe from Lemercier Frères is traditional and has a lower alcohol content. It gives a unique experience. It shows the history and modern culture of absinthe. It represents Fougerolles' distilling history. It also speaks to France's connection with this mysterious and important spirit.