Cut Rum was really created so that the founders themselves would have something on the market to drink themselves! It was borne out of frustration with the current rum market and the abundance of fake rums using artificial ingredients and flavourings. Basically, it was made to cut the… well, you get the picture. The drinks have been developed by a Brighton-based team of professionals from the drinks industry, mostly using spirit produced at Jamaica’s Worthy Park. The range was introduced in 2018 with its three initial releases - Cut Spiced Rum, Cut Overproof Rum and Cut Smoked Rum.