{"id":50648,"date":"2023-03-13T16:00:11","date_gmt":"2023-03-13T16:00:11","guid":{"rendered":"\/blog\/post\/new-arrival-of-the-week-beautiful-fruit\/"},"modified":"2023-03-15T11:45:22","modified_gmt":"2023-03-15T11:45:22","slug":"new-arrival-of-the-week-beautiful-fruit","status":"publish","type":"post","link":"https:\/\/www.masterofmalt.com\/blog\/post\/new-arrival-of-the-week-beautiful-fruit\/","title":{"rendered":"New Arrival of the Week: Beautiful Fruit"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.masterofmalt.com\/whiskies\/atom-brands\/beautiful-fruit-8-year-old-whisky\/\" target=\"_blank\" rel=\"noopener\">Beautiful Fruit 8 Year Old<\/a> is our new arrival, appropriately an <a href=\"https:\/\/www.masterofmalt.com\/country\/irish-whiskey\/\" target=\"_blank\" rel=\"noopener\">Irish whiskey<\/a> right in time for St. Patrick&#8217;s Day. It&#8217;s also very much in the &#8216;does what it says on the tin range&#8217; from Atom Labs. Here&#8217;s Ben Ellefsen to explain all.<\/strong><\/p>\n<p>Beautiful Fruit \u2013 the clue is in the name.<\/p>\n<p><span style=\"font-weight: 400;\">The middle of 2021 saw the launch of the first in this range (as yet without an umbrella brand): <a href=\"https:\/\/www.masterofmalt.com\/whiskies\/filthy-smoke\/filthy-smoke-10-year-old-whisky\/\" target=\"_blank\" rel=\"noopener\">Filthy Smoke<\/a>.\u00a0<\/span><span style=\"font-weight: 400;\">We\u2019d been kicking around the idea of whiskies overtly named after their flavour profiles for many years, but this one was prioritised on the basis that boy, do people like <a href=\"https:\/\/www.masterofmalt.com\/region-style\/islay\/single-malt-whisky\/\" target=\"_blank\" rel=\"noopener\">Islay whisky<\/a>.\u00a0<\/span><span style=\"font-weight: 400;\">We like the simplicity of the message in this range. We also like the 50cl pack, meaning it\u2019s able to hit a much more sensible price point for trialling, and gifting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I spoke in the most recent <\/span><a href=\"https:\/\/www.masterofmalt.com\/blog\/post\/februarys-mom-indie-bottling-releases.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MoM bottlings blog<\/span><\/a><span style=\"font-weight: 400;\"> post about the whole \u2018nectarine\/stone fruit\u2019 thing when it comes to <a href=\"https:\/\/www.masterofmalt.com\/country-style\/irish\/single-malt-whiskey\/\" target=\"_blank\" rel=\"noopener\">Irish single malt<\/a>, but there\u2019s no doubt at all that it can also apply in spades to <a href=\"https:\/\/www.masterofmalt.com\/country-style\/irish\/grain-whiskey\/\" target=\"_blank\" rel=\"noopener\">Irish grain<\/a>, especially with the judicious use of a combination of first-fill bourbon, and light sherry influence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So please allow us to introduce a new addition to the range: Beautiful Fruit 8 Year Old.<\/span><\/p>\n<div id=\"attachment_50649\" style=\"width: 780px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-50649\" class=\"size-large wp-image-50649\" src=\"https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO-1024x683.jpg\" alt=\"Beautiful Fruit\" width=\"770\" height=\"514\" srcset=\"https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO-1024x683.jpg 1024w, https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO-300x200.jpg 300w, https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO-768x512.jpg 768w, https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO-375x250.jpg 375w, https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO-1050x700.jpg 1050w, https:\/\/www.masterofmalt.com\/blog\/wp-content\/uploads\/2023\/03\/Beautiful-Fruit-8-YO.jpg 1200w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><p id=\"caption-attachment-50649\" class=\"wp-caption-text\">Beautiful Fruit by name&#8230;<\/p><\/div>\n<h5><strong>Beautiful Fruit 8 Year Old.<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">There\u2019s an additional layer at play here on the fruit theme, though. It\u2019s not as simple as throwing a load of sherry at it and getting the well-worn dried-fruit, orange and spice profile. This is a simpler, cleaner more \u2018beautiful\u2019 fruit flavour. at least that\u2019s how it felt to us, and it\u2019s the reason that this grain is so named.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sub-\u00a330 price point makes mixing a real possibility with this one, and it works superbly in many a cocktail. On that note, why, <\/span><a href=\"https:\/\/www.masterofmalt.com\/blog\/post\/the-bushmills-nectarine-sour-whisky-cocktail-recipe.aspx#comments\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here\u2019s a blog<\/span><\/a><span style=\"font-weight: 400;\"> I wrote about Irish whiskey and nectarines that was very nearly 12 years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can expect more additions to this range in the fullness of time (and indeed there\u2019s another one following extremely soon &#8211; watch this space) &#8211; but for now, happy sipping, and mixing!<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.masterofmalt.com\/whiskies\/atom-brands\/beautiful-fruit-8-year-old-whisky\/\" target=\"_blank\" rel=\"noopener\">Beautiful Fruit 8 Year Old<\/a>\u00a0is available from Master of Malt now.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beautiful Fruit 8 Year Old is our new arrival, appropriately an Irish whiskey right in time for St. Patrick&#8217;s Day. It&#8217;s also very much in the &#8216;does what it says&#8230;<\/p>\n","protected":false},"author":6,"featured_media":50649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[896],"tags":[989],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Arrival of the Week: Beautiful Fruit | Master of Malt blog<\/title>\n<meta name=\"description\" content=\"Beautiful Fruit 8 Year Old is our new arrival of the week, appropriately an Irish whiskey right in time for St. Patrick&#039;s Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masterofmalt.com\/blog\/post\/new-arrival-of-the-week-beautiful-fruit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" 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