{"id":26183,"date":"2020-01-13T13:05:45","date_gmt":"2020-01-13T13:05:45","guid":{"rendered":"\/blog\/post\/the-next-generation-of-no-and-low-alcohol-drinks-are-here\/"},"modified":"2020-01-14T09:56:18","modified_gmt":"2020-01-14T09:56:18","slug":"the-next-generation-of-no-and-low-alcohol-drinks-are-here","status":"publish","type":"post","link":"https:\/\/www.masterofmalt.com\/blog\/post\/the-next-generation-of-no-and-low-alcohol-drinks-are-here\/","title":{"rendered":"The next generation of no and low-alcohol drinks are here"},"content":{"rendered":"

With alcohol-free cocktails inching their way onto mainstay menus, and an ever-expanding selection of low- and no-alcohol spirits, beers and wines to choose from, it\u2019s little wonder that 2020 is forecast to be Dry January\u2019s biggest year yet. From mood-altering plant tonics to low-alcohol gin-alikes, we take a look at the latest teetotal tipples on the market\u2026<\/b><\/p>\n

With 8.6 million Brits actively moderating their alcohol intake, according to Drinkaware, and a sizeable 20.9% of the UK adult population completely teetotal in the latest ONS survey, the low- and no-alcohol movement can no longer be seen as a passing fad. Driven by demand for a lower ABV lifestyle, the market for alternative adult drinks has transformed from a one-brand-band \u2013 led by pioneers Seedlip<\/a> \u2013 into a full-blown drinks category. And it is brimming with innovative creations.<\/span><\/p>\n

\u201cPeople who are reducing their drinking still want to have a fun night out and enjoy the time they spend with friends and family, so they are looking for drinks that give them the experience \u2013 just without the booze,\u201d <\/span>says Richard Clark, founder and MD of alcohol-free craft beer and cider producer Drynks Unlimited<\/a>. The challenge, he says, lies in developing liquids that taste, look and smell like their alcoholic counterparts.<\/span><\/p>\n

\"Jukes\"

It’s only Matthew Jukes!<\/p><\/div>\n

Non-alcoholic beer has integrated into social occasions with relative ease, and alcohol-free wine is well on its way, with the likes of Jukes Cordialities<\/a> premiumising the arena. Created by the Daily Mail<\/em>‘s wine writer Matthew Jukes<\/a>, the non-alcoholic cordial range is designed to mirror the \u2018length and build quality of a fine wine\u2019, the website states, with \u2018complex, aromatic characters as well as uncommon texture, flavour and richness on the palate\u2019.<\/span><\/p>\n

Booze-free spirits, meanwhile, have faced a greater challenge winning over drinkers, largely because it\u2019s far more difficult to replicate the real stuff. \u201cTexture is a big thing,\u201d agrees Geyan Surendran, development scientist and botanical alchemist at Three Spirit<\/a>. \u201cSome of the earlier non-alcoholic spirits, once mixed out, can be a little bit insipid, they don\u2019t have that mouth-coating ability. The cooling and heating elements alcohol has are pretty key to the experience; complex textures that don\u2019t just feel like flavoured water.\u201d From punchy Siberian ginseng to calming valerian root, the non-alcohol spirit brand harnesses the power of plants to stimulate the mind and body as well as the palate.<\/span><\/p>\n

It\u2019s an approach shared by adaptogenic<\/a> plant spirits brand Senser<\/a>, founded by plants alchemist Vanessa Jacoby. The three-strong range sees \u2018functional botanicals\u2019 combined and treated in a way that means each 50ml serve \u2018delivers an effective botanical dosage\u2019. The Love bottling, for example, contains rhodiola, caraway and passionflower \u2013 all known for their calming, anxiety-soothing effects. \u201cIt\u2019s about addressing why people drink beyond the aesthetic part of it, that\u2019s what we\u2019re interested in,\u201d Three Spirit\u2019s Surendran adds.<\/span><\/p>\n

\"\"

Atopia, made by the master distiller behind Hendrick’s Gin<\/p><\/div>\n

Physical elements aside, alcohol-free producers are also keen to tap into the social ritual associated with drinking and make their offerings as accessible and acceptable as other full-strength products. And not just to appease teetotallers, either. Increasingly, drinkers are mixing traditional spirits with low- and no- options during the same drinking occasion. Take William Grant & Sons\u2019 \u2018ultra low alcohol spirit\u2019 Atopia<\/a>, created by Lesley Gracie, the master distiller behind Hendrick\u2019s Gin<\/a>. If you\u2019re looking for moderation, Atopia enables you to go out and stay out, according to the website an Atopia & Tonic contains 75 times less alcohol than a Gin & Tonic.\u00a0<\/span><\/p>\n

\u201cWe see that people within an evening are having the \u2018wedge drink\u2019 \u2013 moderating by alternating between an alcoholic and then a non alcoholic drink through the night,\u201d says Mark Livings, CEO of Lyre\u2019s Spirits<\/a>. \u201cThe challenge here is that it\u2019s obvious to others what you are doing and it\u2019s a compromise that \u2018breaks\u2019 the taste of what you\u2019re drinking.\u201d Lyre\u2019s, which offers a wide array of non-alcoholic spirits including Absinthe, American Malt and Dark Cane Spirit, intends to closely match the flavours and appearance of classic spirits to give sober curious drinkers more freedom.\u00a0<\/span><\/p>\n

It\u2019s not the only producer to move into this space. Scotland’s first distilled alcohol-free spirit, Feragaia<\/a>, is an amber-coloured liquid that wouldn\u2019t look out of place in a Glencairn glass. Distilled in the Lowlands, the team combines 14 responsibly-sourced botanicals, including seaweed, bay leaf and chamomile, capturing the flavours through \u2018multiple runs\u2019. The delicate notes of flowers and leaves combine with the earthier elements of root botanicals and spices to create a taste of clean complexity, the website explains. Non-alcoholic spirit Amplify, meanwhile, has adopted a classic botanical recipe \u2013 juniper berries, coriander seeds, angelica root, lemon peel, lemongrass and ginseng root \u2013 to emulate the flavours drinkers are used to.<\/span><\/p>\n

\"Feragaia\"

Feragaia, no alcohol, no sugar, lots of flavour<\/p><\/div>\n

\u201cWe developed a menu hack that assimilates the non-alcoholic offering into the existing cocktail menu which has been a huge hit and helped to drive our brand forwards,\u201d says Alex Carlton, founder and CEO of alcohol-free spirits range Stryyk<\/a>. \u201cBy simply offering a non-alcoholic version of a bars\u2019 existing cocktail menu by swapping out rum, gin or vodka for our Not Rum, Not Gin or Not Vodka \u2013 denoted by our Strykk asterisk on menu \u2013 consumers who are looking for quality non-alcoholic drinks can do so without breaking ritual and also enjoying the same experience as their friends who are drinking.\u201d<\/span><\/p>\n

Of course, not every alcohol-free offering sets out to imitate the alcoholic aspect of the drink. Rather than recreate a classic booze category, sparkling botanical drinks producer Humble Warrior<\/a> cold brews, distils and extracts various roots, leaves and spices to make healthful adult soft drinks. Regardless of whether you\u2019re emulating the spirit or levelling up the mixer, when you want to bring no and low to the masses, familiarity is key.\u00a0<\/span><\/p>\n

\u201cProducts that are already aligned to make-at-home drinks are extremely appealing as they can enjoy their very same rituals without having to learn new unique and overly complicated serves from non-category aligned brands,\u201d Carlton adds. \u201cThey can easily pick up a bottle of Not Gin, Not Rum or Not Vodka on the shelf in the supermarket or online safe in the knowledge that it\u2019s already going to do what they expect it to do.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With alcohol-free cocktails inching their way onto mainstay menus, and an ever-expanding selection of low- and no-alcohol spirits, beers and wines to choose from, it\u2019s little wonder that 2020 is…<\/p>\n","protected":false},"author":24,"featured_media":26185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[893],"tags":[806,715],"yoast_head":"\nThe next generation of no and low-alcohol drinks are here | Master of Malt blog<\/title>\n<meta name=\"description\" content=\"2020 is forecast to be Dry January\u2019s biggest year. 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