Talk to bartenders about what’s going to be big in the next year and one word keeps coming up: tiki. So, on-trend as ever, this week we’re looking at the…
Talk to bartenders about what’s going to be big in the next year and one word keeps coming up: tiki. So, on-trend as ever, this week we’re looking at the original tiki cocktail, the Zombie!
Tiki is the name of the first man in Polynesian mythology, but tiki bar culture owes more to California than Hawaii. The two godfathers of tiki were Don the Beachcomber (aka Ernest Raymond Beaumont Gantt) who opened an eponymous bar in Hollywood in 1934, and ‘Trader’ Vic Bergstrom whose Oakland bar in northern California became Trader Vic’s. Their bars offered a blend of Polynesian-ish decor, Caribbean-esque cocktails and, for some reason, Chinese food – I suppose anything ‘exotic’ would do. They both proved immensely popular and grew into chains.
Central to the tiki vibe were cocktails such as the Zombie and the Mai Tai, which combine lavish quantities of rum with tropical ingredients like pineapple, lime juice and grenadine. Both Don and Vic claimed to have invented the Mai Tai (the word means ‘good’ in Tahitian), whereas Don is credited as the sole creator of the Zombie.
Don and Vic inspired legions of imitators perhaps because the tiki look is cheap to copy. You just need some tribal masks, bamboo, and grass matts, oh and plenty of rum. Tiki spread across the world in the ‘50s and ‘60s. There can be few cities that didn’t have a tiki bar, there were even whole tiki hotels, and it was common for swinging suburban Americans to have a tiki bar in their basement or garage.