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Master of Malt Blog

Tag: That Boutique-y Gin Company

Meet MoMer’s Web Page Gin – our very own bottling!

Gather round spirit-loving folk, for we have most exciting news. A genuine Master of Malt gin is now a real thing in this realm of existence. What’s it all about?…

Gather round spirit-loving folk, for we have most exciting news. A genuine Master of Malt gin is now a real thing in this realm of existence. What’s it all about? We’re glad you asked…

You probably know us best as an (award-winning) specialist drinks retailer. But, as fans of our single cask series will attest to, we also love bottling anything that makes us go “Wow!”

Which is why it gives us great pleasure to unveil our latest creation: MoMer’s Web Page Gin.

The delicious tipple is a celebration of all things MoM. Developed in collaboration with those fab folk at That Boutique-y Gin Company, MoMer’s Web Page Gin is a classic dry gin with a rich, warming and distinctive profile.

MoMer's Web Page Gin

Introducing: MoMer’s Web Page Gin!

Its signature style is the result of the herbaceous awesomeness of its botanicals (basil, rosemary and thyme to be precise), which were distilled separately under vacuum before being expertly blended with a more traditional pot-distilled base. It doesn’t just sound delicious. We can confirm that it very much tastes delicious (see the tasting note below for more detail).

But now for the question that is surely on all of your lips: why MoMer’s Web Page Gin? Well, the name was inspired by an episode of everyone’s favourite cartoon family. The label is a reflection of this, and of today’s online culture of memes, gifs and stickers. As you can see below, the light-hearted front illustration is a smorgasbord of MoM’s pioneering history, as well as memes, in-jokes and plenty of familiar faces!

MoMer's Web Page Gin

The MoMer’s Web Page Gin label in all its glory

Here are our top five MoM-tastic references that feature on the label:

1. The Charity Run of the Bumblebee, not the hero we deserved, but the hero we needed.
2. The MoM Mobile expertly parked on top of a bent bollard, which is definitely what was meant to happen.
3. The famous Instagram dog that our editor Kristiane Sherry met and fell head-over-heels in love with.
4. The top of MoM digital executive Phillippa Round’s head. If you’ve seen any of our recent VR video content, you’ll know that her head, as well as her hands holding a GoPro handle, are something of a regular feature.
5. The shed where the masterofmalt.com adventure all began. Time really does fly when you’re not in a shed full of broken (but not discarded) printers.

But it’s not all memes and mayhem. If you know us well, you’ll be aware that we love a bit of technological innovation. This super-duper futuristic label actually harnesses the power of augmented reality! MoMer’s Web Page Gin celebrates the inventive side of the business, blending memory and magic like David Blaine doesn’t to bring the label to life!

MoMer's Web Page Gin

Embrace the future, people!

The best part is, it’s really simple to do. Even if you are something of a technophobe. So here’s a little walkthrough to help you out:

1. Buy a bottle of MoMer’s Web Page Gin. You can’t really miss this step out, people.
2. Download the Zappar app on your fancy-pants smartphone or mobile device.
3. Open the app and aim your phone at the Zapcode on the neck tag of the bottle.
4. Once it’s scanned, aim your phone at the label (make sure to get close and get that whole label in).
5. Marvel at the result. You have conquered augmented reality (sort of).

The AR platform also features a host of exclusive content, including recommended serve demonstrations and an interview with Stuart Medcalf, liquid production manager at That Boutique-y Gin Company, on how MoMer’s Web Page Gin was made.

Naturally, the animated elements of the label can also be found and used as stickers in Instagram Stories or on Snapchat. Just search for MoMer’s Gin and you’re good to go!

So, that’s our new gin. We’ve listed our tasting notes below with a couple of special cocktails. The first batch is available exclusively from Master of Malt now. There are only 660 bottles priced at £29.95, so move fast if you want some of that batch one brilliance.

MoMer's Web Page Gin

MoMer’s Web Page Gin

Tasting note by The Chaps at Master of Malt

Nose: Through aromatic cinnamon and earthy herbs – basil and thyme – there’s warm citrus from orange peel and cardamom as well as refined, pine-y juniper and additional floral touches.

Palate: The palate has a wonderfully rich mouthfeel. More baking spice emerges among a waft of orange blossom, lemon peel and a warm honey-esque sweetness. Bittersweet earth and garden herb notes are prominent throughout.

Finish: It’s a peppery, piney and long finish, with a sprig of rosemary thrown in for good measure.

Overall: Pretty darn excellent – if we do say so ourselves…

MoMer’s Web Page Gin suggested serves:

You’ll be pleased to know that MoMer’s Web Page Gin makes a great G&T. But everybody loves a good cocktail these days, so we enlisted the help of That Boutique-y Gin Company brand ambassador Stephanie DiCamillo to develop two signature serves. What she came up with are simple enough to be recreated by gin lovers at home and really make the most of the basil, thyme and rosemary trio.

MoMer's Web Page Gin

MoMer’s Gin & Coconut Water

MoMer’s Gin & Coconut Water:

50ml MoMer’s Web Page Gin
100ml Coconut water

Add both to an ice-filled Highball or Collins glass. Garnish with a small sprig of basil and a lime wedge

MoMer's Web Page Gin

All the Muck That’s Fit to Shake

All the Muck That’s Fit to Shake:

50ml MoMer’s Web Page Gin
50ml lightly sweetened chai tea (200ml brewed tea with 1tbsp sugar)
2 big tablespoons of frozen blueberries
3 basil leaves
1 thin lime slice

In a shaker, muddle the basil, lime and blueberries. Add the gin and tea, and shake hard with ice. Strain into an ice-filled tumbler and garnish with a basil leaf.

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Coffee and tea-based tipples – no kettle necessary!

We’ve shined a spotlight on some of the best boozes around that were created with either tea and coffee. It’s our round-up of coffee and tea-based tipples! They dominate the…

We’ve shined a spotlight on some of the best boozes around that were created with either tea and coffee. It’s our round-up of coffee and tea-based tipples!

They dominate the hot drinks category. For many, their consumption has become ritual. They help us make it through groggy mornings, or soothe us after a long day. Love is all you need? No, actually, Beatles. People also need a good cuppa tea or coffee; Beatles.

Of course, it was only a matter of time before people recognised the potential to create great booze with coffee and tea. Our love affair with these drinks is just getting started, people. There’s a wealth of options now on the market for those who want to indulge in the rich and bittersweet delights of coffee or those who want to experience the herbaceous, aromatic qualities of tea in an alcoholic drink.

We’ve rounded up some the finest coffee and tea-based tipples right here to save you the trouble of looking around yourself. Each even comes with an accompanying cocktail serve. Enjoy!

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Gins with wonderfully winter-y botanicals

Make the most of the most of your nights wrapped up warm this winter with this selection of gins with appropriately wintery botanicals! Christmas has concluded. But winter is still…

Make the most of the most of your nights wrapped up warm this winter with this selection of gins with appropriately wintery botanicals!

Christmas has concluded. But winter is still very much here, folks. The shorter, darker days. The seemingly endless cold. The dreaded heating bills.

But winter has its upsides, too. It’s the time of year for thick, cosy clothes, roaring fires and who-cares-if-it’s-healthy comfort food. It’s also the perfect excuse to indulge yourself with a few seasonal spirits. Some of the finest gins around are packed with ingredients that appear as the cold sets in, or warming botanicals that are ideal for those frosty evenings.

That’s why we’ve created this gin-tastic round-up of tipples that will keep you feeling jolly in the post-Christmas winter months.

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The Nightcap: 23 November

Oh hi there! You’ve made it to Friday. Well done. Pull up a comfy chair, pour a dram, and give yourself a pat on the back. But before you go…

Oh hi there! You’ve made it to Friday. Well done. Pull up a comfy chair, pour a dram, and give yourself a pat on the back. But before you go into full weekend mode, we have one final thing for you. Yep, The Nightcap is here with the week’s booziest developments in one super handy digestif!

In case you hadn’t noticed, we’ve has LOADS on this week. MoM Towers has been buzzing. It all kicked off on Monday with #WhiskySanta’s Craigellachie 31 Year Old Super Wish! Then we received news that Brora’s stills have been whisked off for refurbishment ahead of the closed distillery’s reawakening. We kicked off our mega Ardbeg competition on Tuesday (want to visit the distillery? Check out the blog post and you could be away on a jet plane/train/ferry/alternative mode of transport and be Islay-bound!)

That’s not all. Henry got the lowdown on Dandelyan’s final cocktail menu (sob!), Annie caught up with New York Distilling Company’s Allen Katz, and we introduced our delicious Black Friday Deals. Oh, and we launched a tiny little thing called Master of Malt Auctions… Phew.

Enough for now, though. Here are the other need-to-know drinks stories from the week that was!

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Fabulous Festive Necessities

The season to be jolly is rapidly approaching, and we’ve got baubles and crackers aplenty so you can spread the spirit of Christmas MoM-style! Christmas is almost upon us. The…

The season to be jolly is rapidly approaching, and we’ve got baubles and crackers aplenty so you can spread the spirit of Christmas MoM-style!

Christmas is almost upon us. The most wonderful time of the year is nearly here. Soon it’ll be time to awkwardly hoist your Christmas tree down from the attic. And you’ll need to decorate it. You’ll also need to decide what should actually go under it. Don’t forget about after-Christmas dinner drinks! Christmas may be all kinds of magical and brilliant, but my word, there is so much to do.

Fortunately, we’re already very much in the Christmas spirit here at MoM Towers. We’re dedicated to helping you see in the season with plenty of festive cheer. While our omniscient, red-coated, heavily-bearded, festive and acclaimed friend #WhiskySanta has been giving away £250,000-worth of the finest spirits to all you lovely drinks fans, we’ve been busy compiling a list of fabulous festive necessities, just for you! That’s right, we’ve got an array of boozy baubles and crackers right here, ready and primed to assist with that all-important decoration process. Enjoy!

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Save £25 with That Boutique-y Gin Company Advent Calendar Flash Sale!

We’re getting you ready for a spectacular Christmas countdown with a Flash Sale on That Boutique-y Gin Company’s Advent Calendar until tomorrow! ***UPDATE: THIS FLASH SALE HAS BEEN EXTENDED BY…

We’re getting you ready for a spectacular Christmas countdown with a Flash Sale on That Boutique-y Gin Company’s Advent Calendar until tomorrow!

***UPDATE: THIS FLASH SALE HAS BEEN EXTENDED BY ANOTHER 24 HOURS BY POPULAR DEMAND!***

Hands up if you fancy having a decidedly delicious December packed with top-notch gins. While we can’t actually see if anyone has raised their hands, we assume that most of the people perusing the MoM Blog would definitely enjoy such a tasty December. So, we’re making that easier to do by having a Flash Sale on one of our favourite festive Drinks by the Dram treats: grab a That Boutique-y Gin Company Advent Calendar now for just £74.95!

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The bank holiday boozes you need in your life

With a precious bank holiday fast approaching (if you’re lucky enough to live somewhere that marks it) there is little time to waste. You need some delicious booze, but what…

With a precious bank holiday fast approaching (if you’re lucky enough to live somewhere that marks it) there is little time to waste. You need some delicious booze, but what should you choose? And where to find it? Don’t fret, dear reader. We have all the answers you need…

Bank holidays provide us with a well-earned break, a chance to catch-up with friends and/or family, and offer a seriously good excuse to indulge in a tasty tipple or two. So, what’ll it be this year? Maybe you’re one of the many going gaga for gin, or perhaps you’re on the lookout for a new go-to wine. Others will be searching for a superb single malt or are looking for some cocktail inspiration. With so many different styles and spirits around, the biggest challenge is finding the right booze to tickle your taste buds!

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10 of the best gins with wonderfully unusual botanicals

Tired of typical tipples? This summer, make sure your new drink is a gin that stands out! We’re shining a light on ten of the most weird and wonderful gins…

Tired of typical tipples? This summer, make sure your new drink is a gin that stands out! We’re shining a light on ten of the most weird and wonderful gins that have the most intriguing ingredients…

The gin bubble simply refuses to burst. As more and more expressions hit shelves, back bars and home drinks cabinets, gin brands are all over the world need a way to stand out. What’s an enterprising, discerning distiller or rectifier to do? Look to the botanicals, of course!

By packing a peculiar botanical, the following gins have carved a singular path. Whether these additions are a reflection of the producer’s local area, or the result of radical experimentation, each and every one has found that distinctive can be delicious.

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Your top 10 awesome gins for World Gin Day!

Prep the ice and ready the tonics, folks – this Saturday is the 10th World Gin Day! Yep, on 9 June, juniper fans across the globe will be sipping, shaking…

Prep the ice and ready the tonics, folks – this Saturday is the 10th World Gin Day! Yep, on 9 June, juniper fans across the globe will be sipping, shaking and sampling their way through the finest gins to ever grace the planet. Why not join them? We’ve scoured the shelves and picked out a tasty selection of your top gins to help you celebrate in lip-smacking style…

All set for World Gin Day this Saturday? If you’re still looking for some botanical-based inspo, we’ve got your back – right here we’ve picked out 10 of the best gins from across MoM HQ, according to you, our discerning shoppers.

With literally thousands of gins in stock, it’s no easy task to curate a list of MoM-approved tipples. What to do? Check out what you, our judicious juniper devotees, make of them, of course! Here you’ll find our top picks, backed up by your reviews, so you know these bottlings are as tasty as it gets.

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Get ahead with our ultimate Mother’s Day gift guide!

Mums (and mum-like figures*) are pretty great. They listen to us moan when we get a parking ticket. They talk us out of buying life-sized Bigfoot statues. Some of them…

Mums (and mum-like figures*) are pretty great. They listen to us moan when we get a parking ticket. They talk us out of buying life-sized Bigfoot statues. Some of them bake nice cakes. Mother’s Day (Sunday 11 March**) is an excellent reminder to make a fuss of her, and we reckon you should make the most of it.

For the most part, sweet treats are predictable and flowers scream ‘I bought this gift less than 10 minutes before coming over’. We’ve got a few preliminary suggestions, however. A statue of Putin riding a bear topless over Russia? A yodelling pickle? This unnecessary wall decal?

Perhaps not. If you’re keen to go one better than your siblings, buy her a bottle of something lovely this Mother’s Day. Better still, whip her up a cocktail with said booze. And you know what? She’ll probably share it, because she’s your mum and that’s what mums do.

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