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Created by potrace 1.12, written by Peter Selinger 2001-2015

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Master of Malt Blog

Tag: Summer Fruit Cup

Sun’s out, rum’s out! Pub sales soar as the sun shines

New data out today confirms what pretty much everyone already knew – when the sun shines on the UK, we head to beer gardens in our droves. During the near-tropical…

New data out today confirms what pretty much everyone already knew – when the sun shines on the UK, we head to beer gardens in our droves. During the near-tropical month of May, sales in pubs soared 3.5%!

We Brits love to talk about the weather. The only thing we adore more than talking/complaining/commiserating about it is basking in it when the sun shows its face. That, and drinking in it, of course.

And now there’s proof! The boffins at Coffer Peach Business Tracker have crunched the sums, and we collectively spent 3.5% more in pubs during sunny May compared to last year. But while we flocked en masse to beer gardens up and down the land, restaurants suffered, reporting a 2.1% drop in sales on average.

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Summer Fruit Cup from Professor Ampleforth

So – Summer’s here. Sort of. From time-to-time. When it’s not flooding or what-have-you. With this in mind, Professor Cornelius Ampleforth has turned his attention to perhaps the most quintessentially…

So – Summer’s here. Sort of. From time-to-time. When it’s not flooding or what-have-you.

With this in mind, Professor Cornelius Ampleforth has turned his attention to perhaps the most quintessentially British drink that there is – the Summer Fruit Cup.

Now – it’s worth noting that there are several other cups on the market, from the Ubiquitous Pimm’s, through several distillers’ own recipes (Chase is rather good – coming soon – watch this space) to the really rather excellent Sipsmith. There was one thing that the Professor had deemed to be missing from all of these concoctions though – pure, distilled Madness*.

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