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Master of Malt Blog

Tag: Overproof Rum

When will rum’s golden hour arrive?

For years, industry insiders have been prophesying rum’s meteoric rise – but the category is still waiting in the wings. What is rum doing to move forward, and how can…

For years, industry insiders have been prophesying rum’s meteoric rise – but the category is still waiting in the wings. What is rum doing to move forward, and how can it attract new fans? A group of experts pondered its prospects at the first ever Think Rum event. 

It has heritage akin to Scotch whisky and the regional diversity found in gin, so why isn’t rum taken as seriously? Well, the category is broad and complex for starters. It’s also privy to a party image, and largely underrepresented in bars and pubs. However, that’s not to say rum is struggling – far from it. In fact, UK sales topped £1 billion for the first time ever in 2017.

For this level of popularity to be sustainable, rum must not rest on its laurels. Now more than ever, drinkers want to be educated about the various styles and brands within any given category, and it’s important that the entire rum community, from producers to bloggers, is poised to deliver if the category is to thrive.

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Bathtub Gin – Navy Strength

It’s been a while coming, this one. Since the launch of our original Bathtub Gin almost exactly one year ago, we’ve sold a huge number of bottles worldwide, and it’s…

It’s been a while coming, this one.

Since the launch of our original Bathtub Gin almost exactly one year ago, we’ve sold a huge number of bottles worldwide, and it’s fair to say that the critical reception has been pretty darned fantastic.

For those of you who are unfamiliar with the concept, Bathtub Gin is a compounded gin made from botanicals, as opposed to essences, meaning that the flavour is derived from soaking the botanicals in the spirit (and not then re-distilling it). As far as we know, this is the only gin in the world to employ this slightly curious method of manufacture – the result of which is a clean, fresh-tasting gin with a very slight natural tint to it. As those of you who’ve tried ‘normal’ Bathtub will know, the image below (of the Navy Strength Gin) is substantially darker in hue, due to its production method. More on this below.

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Master of Malt Cask-Aged Whisky Bitters

Bitters, bitters, bitters. We’ve made some bitters! Hurrah! As lovers of the fine whisky/whiskey cocktail, we knew it was time to make our first foray into the land of bitters….

Master of Malt Bitters

Bitters, bitters, bitters. We’ve made some bitters!

Hurrah! As lovers of the fine whisky/whiskey cocktail, we knew it was time to make our first foray into the land of bitters. So, at great length, we created what we at Master of Malt consider to be the finest bitters for making of whisky cocktails, KNOWN TO MANKIND.

In fact, these are (to our knowledge), the highest alcoholic proof bitters, which are the most costly to make and the most expensive to buy, ever! Oh yes…

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