Highland Park launches new Viking Soul packaging for their 10 Year Old, 12 Year Old and 18 Year Old core range
New Highland Park Valkyrie, made with around 50% fully peated stock, to replace Highland Park Dark Origins
100% bourbon cask matured Highland Park FULL VOLUME to replace Highland Park 15 Year Old
At a global launch that took place in Denmark, Highland Park recently introduced new packaging that will be rolled out across their core range, their new brand positioning as “The Orkney single malt with Viking Soul” and further special editions. Nods to Norse mythology have, of course, been commonplace from the distillery for many years, but now that they’ve gone ‘full Viking’ let’s delve a little deeper into what it’s all about and what (if anything) this all means for the celebrated distillery’s beloved whisky.
The sun is starting to peek through the clouds once more and there’s that glorious feeling of love in the air. Is that because Valentine’s Day is creeping closer and closer? It actually has nothing to do with Valentine’s Day at all (but you can still address all heart-shaped boxes of chocolate to Sam Smith, MoM Towers, Tunbridge Wells). No, that lovely feeling is coming from the parcel that has found its way to my desk.
Hidden beneath a shock of shredded black paper sits a fancy looking black box tied up with quite a fancy leather string bow. It’s the kind of box that people can only hold really awesome or really scary stuff. You’re not going to get a box that looks like this with a stapler or a bike lock or a bank statement in it. It’s either amazing or devastating. A gold ring or a ring finger. A puppy or too many scorpions. Cake or death. I’m quite partial to cake, to be perfectly honest.
If you really want to understand a whisky, you need to visit the distillery where it’s made and meet the people that make it. This has never been more appropriate than of the legendary Highland Park Distillery, whose whisky is inspired by the rugged terrain of the Orkney Islands that once played home to the Viking invaders. So, we decided to team up with these Orcadian distillers to arrange a little competition for you – with an absolutely massive prize.
If you purchase a bottle of the esteemed Highland Park Single Malt Whisky before five hundred bottles have been sold or before the 15th December – depending on which comes first – you could win a spectacular two-day trip up to the Orkney Islands to visit their famous distillery.