This summer saw The Glenlivet overtake Glenfiddich to become the best selling single malt Scotch whisky in the world, having enjoyed +11% net sales growth in the last financial year. The gap had been steadily closing for a long time and this follows The Glenlivet’s milestone of selling over a million nine litre cases in a year by last September.
In September of this year they also began work on another *huge* expansion project at the distillery, doubling the capacity to 21 million litres(!), which will make it the largest malt whisky distillery in Scotland. It was only back in 2010 that the capacity was increased from 6 million to 10.5 million litres, an increase that was larger than the capacity of most distilleries. When Pernod Ricard-owned Chivas Brothers stated that their mission was to make The Glenlivet the number one single malt back in 2004, it seemed extremely ambitious (at the time Glenfiddich outsold them around 2:1). Their growth, especially in the last five years, has been nothing short of astonishing.