Want to get into writing about whisky? On International Women’s Day, we meet our content assistant Jess, who does just that! It’s International Women’s Day! All week, I’ve been chatting…
Want to get into writing about whisky? On International Women’s Day, we meet our content assistant Jess, who does just that!
It’s International Women’s Day! All week, I’ve been chatting to just some of the women who work at Master of Malt, in all different departments across the business. We’ve met Emma, our head of service; Mariella, our PR manager; Rachel, our trade service manager; Laura, our campaign executive; and earlier today, Charlotte, our digital marketing assistant.
Now, wrapping up our Q&A series, we have Jess, the newest member of the MoM marketing team. She joined Content in January 2019 and immediately hit the ground running, helping to research and write about – and, most importantly, taste! – the very many products we get live on the site every day. She also contributes to The Nightcap, the blog, and a whole host of other drinks and words-related things.
Intrigued about getting into drinks writing? Want an insight into content at MoM? Over to Jess!
Tell us about you and your role at Master of Malt.
I’m the content assistant at Master of Malt, so I mainly help with the shed-loads of new products that flood in, and write some (hopefully) witty and informative content for them!
Talk us through a typical day…
Mostly I’ll be looking through all the new product listings and writing content for those, with some social media content on the side. Occasionally, we have brands come in to show us their products; those days are always educational and delicious. I contribute to The Nightcap posts each week, and if I’m lucky then I’ll also have some tasty drams to write tasting notes for!
How did you get into content and writing?
I graduated from Bristol University with an English Literature degree, so I’ve always loved writing, and have written for online music magazines in my spare time for nearly three years. I also worked in an extensive gin bar for a while (it had 64 gins!), which is when I realised that drinks were really a thing – when I say that, I mean more than just vodka and squash, which happily I shall never drink again. I started temping in another department within the company for a few months, during which time the industry got me hook, line and sinker, and I applied for my current role at MoM!
What’s one of the most surprising things about your role?
I wasn’t sure what to expect, but I was (happily) surprised at how varied it is, and how everyone is happy to pitch in, and for me to pitch into projects. I don’t think I’d quite understood the scale of the industry and the level of discernment involved – I was blind but now I see! Also, three cheers for the hands-on nature of actually tasting the drinks I write about. Yum.
What makes the drinks industry such an interesting place to work?
As someone fairly new to the industry I’ve learnt so much in such a short space of time, and I don’t think that’ll slow down any time soon! Everyone involved is so enthusiastic; there’s such a great combination of tradition and innovation. The whole nature of drinks is so subjective as each consumer is unique, so it feels like the possibilities are endless!
Recommend a drink!
Just one? I’m a big fan of trying any new and exciting cocktail when I’m out, but I love a Bramble. Although if I’m making a drink for myself, then it’ll probably be a Gin & Tonic!