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Master of Malt Blog

Tag: International Women’s Day

IWD 2019: Meet our content assistant, Jess Williamson!

Want to get into writing about whisky? On International Women’s Day, we meet our content assistant Jess, who does just that! It’s International Women’s Day! All week, I’ve been chatting…

Want to get into writing about whisky? On International Women’s Day, we meet our content assistant Jess, who does just that!

It’s International Women’s Day! All week, I’ve been chatting to just some of the women who work at Master of Malt, in all different departments across the business. We’ve met Emma, our head of service; Mariella, our PR manager; Rachel, our trade service manager; Laura, our campaign executive; and earlier today, Charlotte, our digital marketing assistant.

Now, wrapping up our Q&A series, we have Jess, the newest member of the MoM marketing team. She joined Content in January 2019 and immediately hit the ground running, helping to research and write about – and, most importantly, taste! – the very many products we get live on the site every day. She also contributes to The Nightcap, the blog, and a whole host of other drinks and words-related things.

Intrigued about getting into drinks writing? Want an insight into content at MoM? Over to Jess!

Tell us about you and your role at Master of Malt.
I’m the content assistant at Master of Malt, so I mainly help with the shed-loads of new products that flood in, and write some (hopefully) witty and informative content for them!

Talk us through a typical day…  
Mostly I’ll be looking through all the new product listings and writing content for those, with some social media content on the side. Occasionally, we have brands come in to show us their products; those days are always educational and delicious. I contribute to The Nightcap posts each week, and if I’m lucky then I’ll also have some tasty drams to write tasting notes for!

How did you get into content and writing?
I graduated from Bristol University with an English Literature degree, so I’ve always loved writing, and have written for online music magazines in my spare time for nearly three years. I also worked in an extensive gin bar for a while (it had 64 gins!), which is when I realised that drinks were really a thing – when I say that, I mean more than just vodka and squash, which happily I shall never drink again. I started temping in another department within the company for a few months, during which time the industry got me hook, line and sinker, and I applied for my current role at MoM!

Jess, who loves music and booze, is our content assistant!

What’s one of the most surprising things about your role?
I wasn’t sure what to expect, but I was (happily) surprised at how varied it is, and how everyone is happy to pitch in, and for me to pitch into projects. I don’t think I’d quite understood the scale of the industry and the level of discernment involved – I was blind but now I see! Also, three cheers for the hands-on nature of actually tasting the drinks I write about. Yum.

What makes the drinks industry such an interesting place to work?
As someone fairly new to the industry I’ve learnt so much in such a short space of time, and I don’t think that’ll slow down any time soon! Everyone involved is so enthusiastic; there’s such a great combination of tradition and innovation. The whole nature of drinks is so subjective as each consumer is unique, so it feels like the possibilities are endless!

Recommend a drink!
Just one? I’m a big fan of trying any new and exciting cocktail when I’m out, but I love a Bramble. Although if I’m making a drink for myself, then it’ll probably be a Gin & Tonic!

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IWD 2019: Meet digital marketing assistant, Charlotte Gorzelak!

It’s International Women’s Day! All week, we’ve been celebrating by interviewing some of the women who work at Master of Malt. Today, we chat to our digital marketing assistant Charlotte…

It’s International Women’s Day! All week, we’ve been celebrating by interviewing some of the women who work at Master of Malt. Today, we chat to our digital marketing assistant Charlotte Gorzelak, who landed at MoM Towers after working in Germany and LA. Kent is very different in comparison…

8 March is here and it’s International Women’s Day! To mark the occasion, we thought we’d take the opportunity to quiz some behind-the-scenes faces at Master of Malt. Not only have you got to meet some of our dream team, hopefully it’s potentially sparked some drinks industry career ideas, too…

Today we’re chatting to Charlotte Gorzelak, who joined MoM in July 2018 as our digital marketing assistant. Charlotte’s career path so far has certainly been geographically diverse, and she’s also our resident detective with her Criminology degree. Intrigued? Read on!

Tell us about you and your role at Master of Malt…
I’m the digital marketing assistant at Master of Malt, so I do a little bit of everything from pay-per-click, to email and social marketing. I mainly build the social media posts which go out on all channels, and I go to a few events to post stories on Instagram to give our followers an insight into the interesting new things happening in the industry. Most recently, I was in Mayfair for the launch of our new MoMer’s Web Page Gin, and the week after that I was in Covent Garden for an Irish whiskey tasting and book signing with Anne Griffin, the author of When All is Said.

How did you get into digital marketing?
I actually got into marketing by applying for a waitressing role after graduating with a degree in Criminology. They saw I had media and PR experience on my CV, and offered me a different role in the interview. Cue four years of me working in a microbrewery, helping during brewing (read: getting malt in my wellingtons and generally making a mess), making cocktails and serving drinks, and doing marketing for a few drinks businesses. I also did a short stint in Los Angeles working with a film company as their marketing person, and in Germany filming with Audi at the Nürburgring. I then came back to England (and the drinks industry!) to work at MoM.

She might not be a GoT fan, but Charlotte is queen of the Iron Throne.

What makes the drinks industry such an interesting place to work?
It’s varied and fun. It’s such a broad industry. From the making of the drink to the selling and then the serving, you need lots of different skills at each intersection and I think that’s why you get such a mix of people working in our industry. There’s a place for everyone. When I worked in brewing, we used to do the brewing process in these steel vessels next to the bar. I was inside cleaning out the malt one day and popped my head out of the hatch. I totally surprised this couple eating their lunch next to the tank! It was hilarious, and it made their day that they could talk to someone who was really involved in the drink they were drinking at the time.

Tell us about a career highlight…
When I was just starting out at MoM I was asked to go to the Macallan Magnum exhibit to celebrate the opening of the new distillery. It was the first event I attended at MoM. I was able to take an in-depth look at the distillery and chat to people in the industry, while sipping amazing whisky cocktails – and I got to sample the Macallan Magnum expression bottled especially for the opening. I also went to Diageo’s Game of Thrones Johnnie Walker White Walker launch which was amazing, even though I have never seen the TV show! As we were filming, I even made a tiny cameo.

Recommend a drink!
The Penicillin cocktail. Smoke, ginger and sweetness. I’m still yet to perfect it at home but whenever it’s on a menu, it’s my go-to drink.

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IWD 2019: Meet trade service manager, Rachel Matthews!

It’s probably fairly obvious that we love and sell all kinds of delicious boozes here at Master of Malt. But did you know that we also work with the likes…

It’s probably fairly obvious that we love and sell all kinds of delicious boozes here at Master of Malt. But did you know that we also work with the likes of bars, restaurants and pubs? It’s Rachel Matthews and her team who look after this side of proceedings, and in today’s instalment of our International Women’s Day series we’re getting stuck in to all things Trade!

Rachel joined Master of Malt five-and-a-half years ago, and has been instrumental in building the Trade team out. Her hospitality background is a huge advantage, as is a love for the hundreds of new products we see each week. Over to Rachel!

Tell us about you and your role at Master of Malt.
I’m the trade service manager.  What do I do, I hear you ask… well, I’m here to support and help develop the team to provide the best service to our customers that have businesses in the world of booze. We give our on-trade customers a service which is knowledgeable, product-filled and a cut above the rest. And we continue to make Trade a thriving sector at Master of Malt!  Each year we gain more customers through word-of-mouth because of the service we proudly provide.

How did you get into trade service?
I’ve been at MoM for five-and-a-half years; before that, I was waitress at a cocktail bar when I met you (love that song – The Human League!). Sadly, it wasn’t as cool as that – it was a seafood restaurant. I’d worked in the hospitality industry for long period of time after university and I was ready to get out, but I still wanted to continue dealing with customers as I enjoyed that aspect of my work. This is when I decided I wanted to work for MoM, I knew a fair bit about alcohol, but my main love was dealing with customers. I finally, got an interview (after stalking the website daily) with Emma Golds, and they accepted me for a stock assistant role (not what I wanted but it developed my understanding of the company). I quickly transitioned into the Trade department. From there, I grew within the department, continually learning and building my knowledge about how to give our customers the best service possible. I’ve always been a believer that you have to work hard for what you want and always push yourself, learn from your strengths and weaknesses.  

Master of Malt International Women's Day Rachel Matthews

Meet trade service manager, Rachel!

What are the particular challenges to working in Trade?
I love a challenge; it is the only way you learn about yourself. But one particular area I find challenging is keeping up with the constant flow of new products. There are thousands of them, and it is not slowing down! For instance, the gin industry is still booming, and I believe there are 315 distilleries in the UK according to from HM Revenue & Customs figures, and gin drinkers helped category sales exceed more than £1.9bn in 2018. It’s absolutely mind-blowing!

What makes the drinks industry such an interesting place to work?
The industry is ever-changing, you never stop. People said after the EU referendum that the alcohol industry was in danger. Well, I can confirm that Trade is seeing sales climb 65% year-on-year.  People are wanting to spend more on the quality of the liquid, and are more focused on the ingredients and stories behind the bottles. This is great, as we are able to help our customers expand their knowledge on the products available, as well as our own knowledge, too! We are constantly learning, and no day is the same.

Recommend a drink!
Tough question! If I’m needing a pick-me-up then I’d go for an Espresso Martini. If I’m putting the world to right with my friends, then I’ll have a wee dram of the Glenfarclas 15 Year Old.

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IWD 2019: Meet our head of service, Emma Golds!

Our International Women’s Day 2019 interviewee today is Emma Golds, our head of service! Emma leads our trade and retail service teams, is partial to a Japanese G&T, and was…

Our International Women’s Day 2019 interviewee today is Emma Golds, our head of service! Emma leads our trade and retail service teams, is partial to a Japanese G&T, and was also recently featured on a very exciting bottle of gin indeed…

Friday 8 March is International Women’s Day! To mark the occasion, all week we’re giving you a behind-the-scenes peek into the inner workings of MoM Towers and introducing you to different people across the team. Today, meet our head of service, Emma Golds.

Emma joined Team MoM more than six years ago – and you’d be hard-pressed to find a human who cares more about the customer experience than she does. She’s part of the senior management team at Master of Malt, and has an incredibly varied role spanning service (of course!) product, and operations. Over to Emma!

Tell us about you and your role at Master of Malt.
I am head of service for Master of Malt, which means that I’m responsible for managing the Service teams (Retail and Trade) and ensuring that our amazing customers always receive the support and service that they deserve. I have worked at MoM for six years and absolutely love it! I truly believe that our customers are the best in the world and the fact that I get to spend my days coming up with different ways to improve our service delivery and make even more people happy is the greatest.

Talk us through a typical day…
First thing, I’ll have a catch up with our Trade and Retail Customer Service managers to get updates about how their teams are looking and what type of things we have been helping our customers with recently. I want to understand what our customers are asking for and how we can help them better in the future. Listening to our customers and taking their feedback to other areas of the business is something that I absolutely love to do! It really is our customers that drive and shape our business, and I’m incredibly fortunate to work with some amazing colleagues and teams that also love to listen and respond to the challenges that are asked of us.

Then, after a coffee, I’ll continue to test out some of the new systems that we are trialling which will make the customer experience even more seamless. The rest of the day might include more meetings, or knuckling down and working on some upcoming projects. I work very closely with all other areas of the business to make sure that we have complete cohesion in our strategy – from our Fulfilment Centre, to make sure that all of our orders are packed beautifully, to our Stock Replenishment team, to ensure that we have enough stock for an upcoming promotion that our Digital Marketing team will be running over the weekend. The overarching goal is always to make our customer experience the absolute best it can be. 

International Women's Day Master of Malt Emma Golds

It’s Emma!

How did you get into customer service?
I had always worked in customer service but had never really thought about it as a career path – I just knew it was something that I really enjoyed and was good at (I think, really, I just like to chat with people and do what I can to help and make their lives a little easier!). After taking myself off to university and travelling for a few years, I returned home and began working directly with customers again. I found that I was not alone in being shocked and dissatisfied with the customer service I was receiving from companies that I interacted with, and that I was extremely passionate about improving service levels across the board. Fortunately, I found myself joining a business (MoM!) that felt the exact same way, and I began to build and shape a team that puts customers at the absolute forefront of our decision-making.

What makes the drinks industry such an interesting place to work?
I think the fact that it attracts so many different types of people, all with such varied skills but passionate about the same thing. It really breaks down barriers and the opportunities are endless! It is such a fast-paced industry and is constantly evolving. It keeps you on your toes and is so exciting – who knows what trends are just around the corner?!

Tell us about a career highlight…
Being featured on the MoMer’s Web Page Gin label recently has to be a very proud moment!

Recommend a drink!
Easy peasy – Ki No Bi Gin & Tonic with a sprig of rosemary to garnish. Absolutely beautiful (and if you can guarantee sunshine and good company, that is even better!).

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IWD 2019: Meet our campaign exec, Laura Carl!

With International Women’s Day fast approaching, we thought we’d celebrate some of our behind-the-scenes team here at MoM Towers. Today we chat with Laura Carl, our campaign executive, about #WhiskySanta,…

With International Women’s Day fast approaching, we thought we’d celebrate some of our behind-the-scenes team here at MoM Towers. Today we chat with Laura Carl, our campaign executive, about #WhiskySanta, diving, and the joy of bourbon.

Friday 8 March is International Women’s Day! Last year we marked the occasion by interviewing some of the drinks industry’s most exciting luminaries. For 2019, we thought we’d turn our attention to our very own office. Get set to meet more of Team MoM!

As well as getting to know some of the women who work here at Master of Malt, I hope a little behind-the-scenes peek will highlight some of the many varied careers the drinks industry offers. We met PR manager Mariella yesterday, today it’s the turn of campaign exec Laura Carl to talk us through life in the marketing team. She joined Master of Malt in June 2018, and works across all kinds of projects, from #WhiskySanta to our weekly emails. Enough from me, over to the woman herself…

Tell us about you and your role at Master of Malt.
I’m a campaign executive at Master of Malt, our team (big up Jake Mountain and Lois Jõe!) manage the marketing campaigns and all the challenges that go with running them. This includes everything from headline competitions and social media campaigns such as #WhiskySanta, to product selection for the website and managing day-to-day marketing requests.

Talk us through a typical day…
The best thing about this role is that every single day is different for me. We have on-going projects which require constant attention, such as the weekly product email, and then brand new campaigns or ideas which can be turned around in a couple of days. My role includes coming up with design ideas, putting together strategic planning for public holidays or events, analysing results, and acting as a communicator between the many wonderful teams and people we have here at MoM, who make it possible to get the job done.

Laura Carl International Women's Day

Laura spends much of her year liaising with #WhiskySanta while he’s on his holibobs

How did you get into marketing?
My career path seems pretty convoluted; I actually have a degree in marine biology – so obviously marketing was the clear career choice after graduation! I worked in sales for a PR company before running away for two years travelling. In that time, I had a range of roles; most notably I became a dive instructor in Thailand and Indonesia (yeah, I’m pretty cool), and then I moved over to Australia. Over there, I worked in a few bars and managed events for a small craft brewery in Brisbane (check out Aether Brewing with its amazing craft beer and even better people), where I gained a true passion for drinks. Upon my return, I knew I wanted to focus on marketing and I managed to find this amazing role which allowed me to use both the creative and analytical aspects of my personality (as well as my love for all things alcoholic!).  

What are the particular challenges your role?
Clear communication is always key. The easiest way I would explain my role is project management marketing. Making sure every aspect of the campaign is running smoothly and on-time can be a challenge, especially at busy times of the year such as Christmas.

What’s one of the most surprising things about your role?
The opportunity to be as creative as I want when it comes to new social campaigns is amazing; we really do have the freedom to run with what we believe will be effective. MoM has a wonderfully jovial ‘voice’ and working with that kind of marketing image for a company gives you the scope to have a lot of fun when it comes to new campaigns.

What makes the drinks industry such an interesting place to work?
I really am lucky to work in an industry which I’m truly passionate about. It’s constantly evolving, there is such a rich history involved in spirits and, best of all, there’s always something new to learn or try. Everyday people are pushing the boundaries in spirits production, cocktail making and drinks trends, which makes the whole industry innovative, exciting and endlessly interesting.

Tell us about a career highlight…
We recently attended the Gin Magazine Awards (where MoM snapped up Online Retailer of the Year!). We spent the evening sipping the world’s best gins and generally celebrating how awesome we are, which was pretty cool! Also, getting to attend the launch of the ‘A Miscellany of Inventions’ cocktail menu at GŎNG Bar at the top of The Shard was pretty frickin’ awesome. Can I have two? I’m putting two.

What advice would you give to someone looking to get into drinks marketing?
You may not feel like you’re always on the right path but seize every opportunity that falls your way, no matter what your current role. You never know when the skills you pick up may come in useful.

Recommend a drink!
Bourbon is the love of my life, so it has to be an Old Fashioned.

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IWD 2019: Meet our PR manager, Mariella Salerno!

8 March marks International Women’s Day, so this week we’ve gone behind the scenes at MoM Towers to introduce you to some of our dream team. First up: PR manager,…

8 March marks International Women’s Day, so this week we’ve gone behind the scenes at MoM Towers to introduce you to some of our dream team. First up: PR manager, Mariella Salerno!

It’s always fun to have a peek at other people’s lives. I don’t know about you, but this extends to browsing property websites, Instagram, and very definitely drinks cabinets. In a similar vein, Take Your Friend To Work Day should absolutely be A Thing. And with International Women’s Day on Friday, it seemed like a good opportunity to have a nose into the lives and jobs of some of my colleagues here at Master of Malt! (Confused/annoyed by all things IWD? Have a read of this post from last year and then come back. We’ll still be here.)    

International Women’s Day is, at its heart, a celebration of women from all backgrounds in all walks of life. And there are a whole bunch of amazing people at MoM Towers who just happen to be women! From our marketing and service teams to digital, trade and beyond, the drinks industry is full of brilliant people in ace roles (beyond Master of Malt, just check out some of the women who we spoke to last year!)

Whether you’re looking for a bit of career inspo or just feeling nosy, this mini-series is for you. First up, we speak to Mariella Salerno, our PR manager who joined our marketing team at the end of last year, who chats Margaritas, sharing stories and celeb encounters. Over to Mariella!

Meet Mariella!

Tell us about you and your role at Master of Malt.
I am the PR Manager at Master of Malt, which means that I look after all external relations and publicity for the company. Historically, Master of Malt hasn’t really had a PR function, and this is the first year we’ve had an in-house team. This makes me so excited as I have the chance to steer our communications strategy in line with what the whole company is up to!

Talk us through a typical day…
The first thought of the morning is to check social media and see what our brilliant readers and customers are saying about us! People talk about all kinds of drinks and share our blog stories and videos. Then I grab a coffee and sit down in front of my laptop ready to spread MoM joy! The rest of the day I might be meeting with brands or events partners, or visiting venues for future events. Or catching up with journalists, or getting a press release ready to send out. The role is a mix of strategy and creativity, so each day is different.

How did you get into PR and communications?
I landed my first communication job as marketing assistant at sports network ESPN, and my boss at the time said he liked my eagerness to chat so much that he thought I would have plenty to say when the channel launched in the UK and Southern Europe. I then went to gain qualifications from the Chartered Institute of Public Relations in PR Strategy Management and Psychology in Campaign Design, just to make sure I was doing things right!

What’s one of the most surprising things about your role?
You really do have endless opportunities to create stories that can inspire readers and audiences regardless of demographics, background or affiliations. As long as there is a shared passion, you are really free to create new stories that people can engage with.

Tell us about a career highlight…
Dame Vanessa Redgrave walked towards me, asked for my name and toasted to my hard work at the Moët British Independent Film Awards 2011. That was an incredible moment!

What makes the drinks industry such an interesting place to work?
I think the most interesting aspect for me is that the drinks industry really is free from clichés, strict rules and stereotypes – it attracts an enormous variety of people all with different backgrounds and from different walks of life. It means the drinks industry keeps evolving all the time – in doing so, it remains relevant and it’s so exciting to be involved in. In PR you’re always trying to connect with people, and because everyone is welcome, the possibilities really are endless!  

Recommend us a drink!
Simple – a classic Margarita. It never, ever, ever goes out of fashion!

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International Women’s Day with… Anna Sebastian of Artesian

From bartenders and floor staff to hosts and bar backs, women make up more than half of the team at London’s Artesian. To round off our International Women’s Day series,…

From bartenders and floor staff to hosts and bar backs, women make up more than half of the team at London’s Artesian. To round off our International Women’s Day series, bar manager Anna Sebastian reflects back on her first favourite cocktail, delves into the intricacies of the upcoming menu, and reveals what inspired her jump from the Beaufort Bar…

Of Artesian’s 22 new staff members, 12 are female – an impressive ratio that represents the city’s diverse barscape. Tasked with heading up this creative bunch are Anna Sebastian, former manager of The Savoy’s Beaufort Bar – awarded Best International Hotel Bar at Tales of the Cocktail 2015 under her reign – and head bartender Remy Savage of Little Red Door in Paris. The duo collaborated on a preview menu when they took up their posts in November last year, to be followed by an official menu in the coming weeks called Artesian Moments.

If you’re unfamiliar, Artesian is no ordinary watering hole. Under the tenure of Alex Kratena and Simone Caporale, it secured the accolade of World’s Best Bar not once, but four years in a row. It’s known for its experimental, daring menus, magnificent theatrical serves and, above all, for never equating ‘luxury’ with ‘dull’. With imaginative sorts like Sebastian and Savage heading the ranks, who knows what the bar will go on to achieve in the coming years….

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International Women’s Day: Why we’re talking women and drinks this week

It’s International Women’s Day! We’re celebrating with a week of features championing a host of the drinks industry’s leading lights, who all happen to be women. Wondering why we’re bothering?…

It’s International Women’s Day! We’re celebrating with a week of features championing a host of the drinks industry’s leading lights, who all happen to be women. Wondering why we’re bothering? Intrigued by the concept? What’s all this International Women’s Day (IWD) stuff got to do with booze anyway? Pour a drink and read on, my friend…

My name is Kristiane and I’m a whisky-drinking woman (and gin, Tequila… but let’s stay on track here). I’m also the editor here at Master of Malt. Just in case you’re residing under a rock or you’re still snowed in, cut off from civilisation (we shouldn’t joke, the Beast from the East took most of the UK out last week), today is International Women’s Day. It’s hashtags galore, Instagram inspo central, and there’s bandwagon jumping left, right and centre. In the very serious current climate of #TimesUp and #MeToo, and the centenary of the 1918 Suffrage Act in the UK, International Women’s Day 2018 was always going to be [rightfully] enormous. And ta-da! 8 March 2018 has heralded in the hugest International Women’s Day yet.

This is all well and good. But what’s IWD got to do with drinks? People of all genders appreciate delicious boozes, right? We’ve got equality down now. Next issue, please! But let’s wind it back a moment. As editor, I wanted to take a moment to explain why we chose to get behind IWD in the way we have. Grab that drink (flavour profile your prerogative, regardless of gender, obvs) and let’s get started.

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International Women’s Day with… Emma Walker of Johnnie Walker

Did you know almost half of Johnnie Walker’s 12-strong blending team are women? This International Women’s Day, blender Emma Walker explains her role in the world of whisky production, shares…

Did you know almost half of Johnnie Walker’s 12-strong blending team are women? This International Women’s Day, blender Emma Walker explains her role in the world of whisky production, shares tips for breaking into the industry, and reveals what it’s like to work for a business that makes equality a priority…

If there’s one spirits firm leading the charge on female representation in the workplace, it’s Johnnie Walker owner, Diageo. The business has one of the highest ranked boardrooms in terms of gender parity among FTSE 100 companies; by April, 50% of its board will be women.

Presently, 40% of its global executive team are female, including the president of Diageo North America, the global chief marketing officer and chief financial officer. The firm recently backed advertising movement Free the Bid, and now its agencies and producers are required to put forward at least one female director for every project.

This progressive ethos extends to Johnnie Walker, which (as you’ll be more than aware) recently introduced a female version of its iconic Striding Man, called Jane Walker, who features on a special edition bottling of Black Label for Women’s History Month. The bottle shape is unchanged. Inside? The same liquid. Jane has adopted the same pose; wears the same walking stick and hat as the original icon. She is, quite literally, a female version of the Striding Man. For these reasons, Jane is a symbol of empowerment and equality.

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International Women’s Day with… Joanne Moore of G&J Distillers

Developing an esteemed and commercially successful gin is a dream for many. But creating four? Now that takes some serious skill. For the third instalment in our International Women’s Day…

Developing an esteemed and commercially successful gin is a dream for many. But creating four? Now that takes some serious skill. For the third instalment in our International Women’s Day series, we chat to Joanne Moore, master distiller at G&J Distillers and the creator of Opihr, Bloom, Thomas Dakin, and Berkeley Square.

G&J Distillers is the world’s oldest continuous gin distiller, and has been producing the sweet stuff since 1761. But that’s not to say the company is tied to tradition. Distilling is the sector of the spirits industry that arguably suffers the most from gender disparity, so Moore certainly bucked the trend when she was appointed as master distiller in 2006.

As well as overseeing production for all four of the gins she designed, along with Greenall’s (for which she is the guardian of the recipe), Moore’s role ranges from developing top secret new products to leading educational masterclasses. And when she’s not experimenting with obscure botanicals or sharing her wisdom, you’ll find her sipping on a French 75….

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