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Master of Malt Blog

Tag: Baijiu

The Nightcap: 1 March

Pinch, punch, the first of the month, March is here! Happy St. David’s Day if you’re celebrating, and happy weekend, too! But before you crack on with the festivities, we’ve…

Pinch, punch, the first of the month, March is here! Happy St. David’s Day if you’re celebrating, and happy weekend, too! But before you crack on with the festivities, we’ve got all the booze news stories you need from the week that was.

Spring has sprung! Birds are singing, the daffodils are out… and this week MoM HQ has been sweltering in temperatures most usually seen in July. We’ve cracked out the Highballs, the floral gins, the light mark rums, and we’ve had a lovely time (global warming concerns aside). But it’s not all been high-jinks – there have been news and features aplenty, too!

First up, our Annie met Jim Meehan, co-founder of Banks Rums, and she also checked out Muyu, a new Amazon-inspired liqueur for liquid luminaries Monica Berg, Alex Kratena and Simone Caporale. Then Henry shared an Ardbeg tasting sesh – he put his palate through its paces with Brendan McCarron, who looks after the maturing whisky stocks at both Glenmorangie and Ardbeg. But that wasn’t enough for Henry – he then limbered up his nose with The Balvenie’s Alwynne Gwilt. What a week!

But we’re not done yet. Adam travelled to London to get the lowdown on Glen Grant from superfan Jim Murray (yes, the Mr Murray), and Our Cocktail of the Week was the Elderflower Collins. Oh, and we investigated the most delicious gins on the globe following the announcement of the World Gin Awards 2019. And we revealed what this month’s Dram Club members will be discovering in their boxes! We are good to you.

But what else has happened in the world of booze? LOADS, that’s what. Don’t believe us? Just read on, my friend.

We can’t wait to see the transformed Bunnahabhain distillery

Bunnahabhain gets £10.5 million distillery revamp

Islay fans: we have big distillery news. Bunnahabhain, tucked away on the island’s north coast, is in the throes of a significant expansion project! The £10.5 million transformation, funded by parent company Distell International, will see the creation of a ‘brand home’ and visitor centre complete with a shop and café overlooking the stunning Sound of Islay. Also new will be a shiny filling store, while the production building and cottages will be restored, creating on-site holiday accommodation. A number of original distillery buildings will be also be revived, while others, notably old warehouses, will be removed to make room for the new buildings, and improve operational flow. Work is already underway, with an impressive 99% of materials removed already repurposed for use on-site. “The plans aim to make the navigation of the site much easier for the visitor and to, in simple terms, declutter it,” said Derek Scott, Distell’s brand director for malts. He continued: “As the most remote and northerly distillery on the island, our transformation will give those who have made the journey time to pause, forget about the rest of the world and enjoy the serene surroundings.” The visitor centre should be ready in time for the 2020 season – we can’t wait.

Hopefully things will begin to look up for the Gautier Cognac parent

La Martiniquaise owner to take over most of Marie Brizard

French drinks group Marie Brizard Wine & Spirits looks likely to be taken over by main shareholder COFEPP, hopefully concluding a troubled couple of years for the Gautier Cognac and Sobieski vodka parent. In a statement, the company said the French authorities had approved the COFEPP bid, as long as certain conditions are met. These include selling off Porto Pitters and Ticaz Tequila to meet competition concerns. It’s an interesting move for COFEPP, which already owns both La Martiniquaise and Bardinet (think: Glen Moray single malt Scotch, Label 5 blended Scotch, Saint James rum and Poliakov vodka). Could France be about to see a new super-power drinks group take shape?

One of Port Ellen’s oldest, and most exciting, releases.

Port Ellen releases a 39 year old single malt

In a move that will get Scotch whisky lovers salivating, Diageo has announced that it will release a 39 year old single malt from Port Ellen in April. This is one of the oldest ever releases from the distillery that closed in 1983 (but is scheduled to start distilling again in 2021). The new release is grandly called Port Ellen: Untold Stories The Spirit Safe, and is the first in a new series of releases called the Untold Stories Series. It has been matured in both American oak ex-bourbon and European oak ex-sherry refill casks. “This release has been selected from a small number of casks, it is very different to other Port Ellen releases,” said Tom Jones, global prestige brand ambassador. It’s being released at 50.9% ABV and only 1,500 bottles have been filled. As you’d expect from perhaps the most in-demand ghost distillery in the world, it’s expensive, weighing in at £4,500 (although something of a bargain compared with some recent Macallan bottlings…).

Too much paperwork means less time to spend on wine

Spare a thought for wine inspectors set to ‘drown in paperwork’

Yep, more Brexit news, folks. The Wine & Spirit Trade Association (WSTA) has issued yet more warnings as part of its #NoToNoDeal campaign. The association is claiming that wine inspectors will be left ‘drowning in paperwork’ in the event of a no-deal Brexit, with red tape expected to result in 600,000 additional forms. The cost of all this extra admin? £70 million, according to WSTA stats. Why? Importers will need oodles more boxes to be ticked, from laboratory tests to potential tariffs. V1 forms – currently required for wines coming in from outside the EU – cost £20 per form, and must be filled in by hand. Best stock up on ink cartridges, as 55% of wine consumed in the UK comes from the EU. “The additional form filling and laboratory tests required for a no deal scenario will come as a real blow to exporters and importers alike,” said Miles Beale, WSTA chief exec. “Wine inspectors will find themselves drowning in paperwork and – unless they can double their workforce – wine consignments are going to be held up by unnecessary additional red tape. The reality is that if we leave the EU without a deal, wine businesses, big and small, will be facing a catalogue of extra costs which will ultimately be passed onto the British consumer.” But there’s no need to panic – by all accounts, importers are already stocking up. The wine should keep flowing.

Say hello to the wonderful Method and Madness Gin!

First release of Method and Madness Gin

Irish Distillers has unveiled Method and Madness Gin, the micro-distillery’s inaugural gin release! The bottling pays homage to the historic links to gin in Cork, while also pushing the modern boundaries of (g)innovation. The spirit was predominantly based around Irish Distillers’ pot still Cork Crimson Gin in 2005, which also took inspiration from traditional recipes dating back to 1798, found in a notebook kept in the distillery. It is distilled in ‘Mickey’s Belly’, Ireland’s oldest gin still, first commissioned at the site in 1958. The equipment is named after Michael Hurley, who was a distiller at Midleton for 45 years. Both he and the still came from Cork to Midleton, and so it was christened. The earthy citrus gin marries 16 botanicals, and Henry Donnelly, apprentice distiller, commented that to “combine the knowledge and tools of the past with the skills of the present to create a gin for the future has been a real honour”. The range is a fine use of Shakespeare’s iconic line, we’d say. Method and Madness gin is available in Ireland and global travel retail from March, and will be released globally from July.

Campbell Brown, who shouldn’t have any trouble finding a dram to toast this success

Double-win for Brown-Forman at the 2019 Icons of Whisky America Awards

What’s better than one award? Two awards, of course! The Brown-Forman Corporation will know all about that after Whisky Magazine has named the company Distiller of the Year and Juan Merizalde Carrillo of Old Forester Distilling Co. as Distillery Manager of the Year at the 2019 Icons of Whisky America Awards! Brown-Forman will now hope they can repeat the trick at Global Icons of Whisky presented in London this spring, where competition will come from contemporaries in Whisky Magazine’s other regions; Australia, India, Ireland, Rest of World and Scotland. “We are honoured to receive this award in recognition of our almost 150-year history as distillers and for our contributions and commitments to the spirits industry,” said Lawson Whiting, Brown-Forman CEO. “We continue to craft American whiskeys the best way we know how – with care, patience, and pride.” Campbell Brown, president of Old Forester added. “We are proud to celebrate Juan who is a great contributor to the success of Old Forester. Juan’s balance of technical expertise and passion for crafting great bourbon ensures that the Old Forester promise is as it has always been – to produce bourbon of the finest quality and utmost consistency.” Congratulations guys! I think a celebratory dram is in order…

 

Penderyn celebrates Welsh whisky ancestors on St David’s Day

Patriotic Penderyn has made a habit of honouring the patron saint of Wales with great whisky, and that’s not about to stop this year. The first distillery in Wales for 100 years has created a new Penderyn ‘Icons of Wales‘ single malt expression, the sixth edition in the series. Named Penderyn Royal Welsh Whisky as a nod to its distilling predecessors, the previous Welsh Whisky Company, it’s a peated whisky with a port wood finish that was bottled at 43% ABV. It was modelled on an original 19th century bottle that became the Royal Welsh Whisky after it received a royal warrant on 26 July 1895 (Queen Vic was obviously impressed on her 1891 visit). However, the company was wound up in 1903 after period of difficulty and little is now known about the original whisky. Adverts state that it was a five-year-old peated malt and, rather fancifully, was “the most wonderful whisky that ever drove the skeleton from the feast, or painted landscapes in the brain of man”. Little wonder bottles of Royal Welsh Whisky now sell for several thousand pounds! Stephen Davies, managing director of Penderyn, commented: “This is a great chance to celebrate Wales’ whisky heritage and the original Welsh Whisky company at Frongoch. Creating a global brand is a massive challenge, and we are proud to create award-winning whiskies which travel from Wales to the world, and this bottle pays homage to those early Welsh whisky pioneers.” Penderyn Royal Welsh Whisky is priced at £45 and sounds royally delicious – Dydd Gŵyl Dewi Hapus, everyone!

Diageo just can’t get enough of this stuff!

Diageo gets taste for baijiu, wants more of Shui Jing Fang

Last year we reported that Diageo wanted in on the baijiu action, upping its stake in producer Shui Jing Fang from 39.7% to 60%. This week, the company confirmed it is after more, and has made an offer to increase its shareholding to 70%. And given baijiu’s popularity, it’s an interesting move. The Chinese white spirit is the most widely-consumed liquor in the world – and is the most valuable (yes, even beating whisky!). According to the 2018 Brand Finance Spirits 50 report, baijiu brand Moutai alone is worth a whopping US$21.2 billion. By comparison, Johnnie Walker, the world’s most valuable Scotch brand, is worth US$4.3bn. The time for baijiu has come!

Books and booze are a brilliant combination

The Bloomsbury Club Bar unveils literary cocktails for World Book Day

A good book plus a delicious dram? We’ve fallen in love all over again with that simple joy recently. So when news reached us that London’s The Bloomsbury Club Bar has created a literary-themed cocktail menu for World Book Day on 7 March, we were all ears. To honour the Bloomsbury Set of writers, philosophers and artists, the bar is encouraging guests to bring in a paperback book which they can trade for a complimentary cocktail. The books will then be donated to a local charitable bookshop! The four cocktails on the special menu include the mysteriously smoking JK Rowling, make with Chivas Regal 12 Year Old, ginger, honey, lemon, and Lapsang tea aroma; and the Roald Dahl, crafted with Havana Club Seleccion de Maestros, peach liqueur, dry vermouth, and grenadine, and comes complete with a giant chocolate ear. Other authors in the line-up include TS Eliot and Charles Dickens. The whole thing was developed by newly-appointed head bartender Scott Gavin in partnership with drinks group Pernod Ricard. Can’t bear to give up a beloved book? You can still enjoy a serve, you’ll just have to part with £12 instead.

BrewDog takes to the skies

And finally… BrewDog Airlines takes off

Not content with making beer, running pubs and launching a hotel, self-effacing Scottish brewer BrewDog has now taken to the skies. This week, the inaugural flight of BrewDog Airlines took off from London Stansted to Columbus, Ohio. On board, a group of paying customers along with a smattering of journalists were treated to a selection of brews, including an IPA especially designed to taste good at altitude. One of the lucky few was award-winning beer writer Adrian Tierney-Jones who told us it was a very jolly experience: “everyone was very well behaved. I’ve seen more pissed people on a flight to Tenerife.” The only slight problem was that the lavatory tanks on the Boeing 767 weren’t designed to cope with all the, ahem, liquid produced by 200 British beer lovers. Tierney-Jones tweeted on landing: “Loos had to close two hours before landing such was the volume of micturition…” Apparently there were some serious queues for the toilets when they landed. We can picture the debrief at BrewDog HQ: “We’re going to need a bigger plane.”

Have a marvellous weekend, folks!

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Diageo eyes Baijiu boom with potential Shui Jing Fang investment

Diageo has proposed upping its stake in the company that makes premium baijiu brand Shui Jing Fang. Could there be a baijiu boom on the way? Do you fancy getting…

Diageo has proposed upping its stake in the company that makes premium baijiu brand Shui Jing Fang. Could there be a baijiu boom on the way? Do you fancy getting ahead of the curve like the hip specimen you are? We take a gander…

Earlier this week, drinks giant Diageo shared the news that it has proposed a plan to increase its stake in Sichuan Shuijingfang, a baijiu producer based in Chengdu, China. While the drinks giant currently holds a 39.71% equity stake in the producer, it could top it up to 60% if the move comes off.

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