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Diageo eyes Baijiu boom with potential Shui Jing Fang investment

Diageo has proposed upping its stake in the company that makes premium baijiu brand Shui Jing Fang. Could there be a baijiu boom on the way? Do you fancy getting ahead of the curve like the hip specimen you are? We take a gander…

Earlier this week, drinks giant Diageo shared the news that it has proposed a plan to increase its stake in Sichuan Shuijingfang, a baijiu producer based in Chengdu, China. While the drinks giant currently holds a 39.71% equity stake in the producer, it could top it up to 60% if the move comes off.

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