Master of Malt’s #WhiskySanta has returned to give away free orders, £100 vouchers, tens of thousands of pressies inside packages, and to grant Christmas wishes too!

Ho-Ho-Ho!!!

Yes, it is I, #WhiskySanta! Your favourite supernatural, omniscient, festive, heavily-bearded being is celebrating a 10th anniversary and an astonishing 11th festive season*! Of course, if you’d like a less wordy explanation rather than getting it from the reindeer’s mouth – as it were – then you can head straight over to my #WhiskySanta 2024 page.

#WhiskySanta

Make way, I’m coming through!

You see a decade ago, someone at MoM Towers came up with an idea. The idea was as simple as it was brilliant. Instead of rinsing everyone senseless in the run-up to Christmas, what about if Master of Malt, erm, gave back? Sort of an inverse-Grinch thing.

But they needed some help. A bit of magic. (And protection in case the actual Grinch showed up!) I’m still deeply impressed that they somehow managed to hunt down the requisite ancient spellbooks deep within the long-lost temples of Zha-Gat without omniscience. So it was, on an auspicious day in November 2014, that I was first summoned into this dimension and manifested between a messy desk and a battered printer in MoM Towers. Literally incredible. A quick industrial deep clean later to shift the lingering smell of sulphur, and we’ve never looked back!

Spreading festive spirit and yuletide cheer is of course my MO, and this year the good folks at MoM and I have a £1 Million Christmas Giveaway lined up!

Tell us #WhiskySanta, how does this all work?

As ever, there’s plenty going on! Here’s my three-pronged strategy to make the run-up to Christmas more bearable for all of you:

£5-£100 Vouchers with every order!

Right now, for every Master of Malt order that we ship out of MoM Towers, you’ll receive a free voucher between £5 and £100 off of your next Christmas order, courtesy of yours truly! If your basket is under £100 then you’ll get a handy £5 voucher off of your next £50 Christmas order. But if your basket is £100 or above, then your voucher could be for £10, £20, £50 or even a full £100 off of your next £100 Christmas order!

£100 #WhiskySanta Christmas voucher

Nice.

Extra pressies!

Lucky orders will also receive an extra pressie from my sack. There are tens of thousands of treats to win, including totally free orders!

What sort of treats? We’re talking 30ml drams, 50ml miniatures, and full 70cl bottles from big-name whiskies (Lagavulin, Highland Park, Glenfarclas, The Glenlivet…), to new favourites (Fielden Rye, Isle of Harris’ The Hearach, Jenson Button’s Coachbuilt Whisky, Gordon & MacPhail independent bottlings…), and much, much more! It’s not all whisky either (Tanqueray, Rémy Martin, Pipa Rum de Goa…) – #WhiskySanta believes in equal opportunities when it comes to your favourite drinks.

#WhiskySanta gifts at Master of Malt checkout

If you see this, you’ll definitely want to click ‘Yes please’!

And that’s not all. Customers can win Master of Malt Prime memberships (a full year of free express delivery, exclusive access to premium bottles and members-only discounts!), Pour & Sip whisky club gift subscriptions (3 months of regular free tasting sets, exclusive bottle discounts and live tastings!), various other knick-knacks and stocking fillers, or even – and this is super exciting – I may even refund your entire order!

…or make a wish!

Yes, I will of course be back granting Christmas wishes every day on social media too! (I am a hashtag after all!) Follow the instructions below and you may just find your Christmas wish is one of them. Imagine that!

Have a browse of the Master of Malt website and their 11,000 or so in-stock treats, and when you see something you love, scroll down to the handy little ‘Ask #WhiskySanta’ buttons. You can then follow the links to place your own special Christmas wish on Twitter (‘X’?! Next you’ll be telling me it’s ‘Xmas’, not ‘Christmas’) or Facebook using the #WhiskySanta hashtag.

You can also make wishes on Instagram too! Check out Master of Malt’s Instagram Stories for some inspiration to screenshot either to your own Stories (being sure to tag @MasterofMalt), or to your feed/grid (using the #WhiskySanta hashtag).

Finally, I’ve been told to remind you to make sure your profiles and any posts you make are ‘Public’, or my friends at MoM won’t be able to see them.

#WhiskySanta example wish button

Scroll down on any bottle page to find these buttons

There’s also the not-so-small matter of Super Wishes! Additional opportunities to get your hands on some incredible bottles that I give you a heads up to wish for specifically…

This week I’ll be granting somebody’s lucky wish for a bottle of Craigellachie 37 Year Old, worth £2,975, if they place a wish for it using #WhiskySanta on Twitter, Facebook or Instagram (making sure to tag @masterofmalt) before 23:59 GMT Thu 12 Dec.

So, that’s my next two months sorted. Just enough time to listen to Christmas in Hollis 23,834 times.** “Elves, bring my boom box!”

#WhiskySanta

18+. #WhiskySanta 2022 will run from 11:00 1 Nov to 11:59 24 Dec. Like most things – even really, really cool festive things – there are some T&Cs.

 

* because that’s how numbers work

** a great way to ensure you don’t lose Whamageddon