Drum roll please, folks… after too-long a hiatus we are packing our bags and heading to Fèis Ìle 2018!
Good folks of whiskydom, we have news. After a four-year break (yes, and that parking, ahem, incident) we are returning to Islay for the dramming extravaganza that is Fèis Ìle. Team MoM is making final preparations for a voyage to the Islay Festival of Music and Malt! And we have many a treat in store for you whether you are likewise heading for the island or not…
From this Saturday (26 May) to the following one (3 June) we will be busily heading to the official distillery days, plus a selection of rather marvellous additional locations to keep us on our toes. And… the freebies are back!
If you see us out and about (keep your eyes peeled for Jake, Annie, Nick, Phillippa or myself) grab us for a dram of something super tasty (our very own Bruichladdich 23 Year Old 1993 – Single Cask, no less) AND there’s a fancy t-shirt in it for you, too (more on that shortly…). We don’t bite – come and say hello!
Bruichladdich 23 Year Old 1993 – Single Cask. Chosen by us!
’BUT I’M NOT GOING TO FÈIS ÌLE’, we hear you cry
No ferry ticket? No problem! Project #MoMFeisIle is here to ensure you remain in on the action wherever you are in the world.
HOW?!
Through the magic power of virtual reality! We’ve made it our mission to share as much super snazzy, fancypants virtual reality footage of distillery tours, events and the general goings on as is physically possible. And you won’t need a Joculus Snift either. Just your smartphone, a VR headset ( happily we have those to hand) and an internet connection (we’ll be posting on Facebook, YouTube and linking from the blog each day). And that’s before we even mention Twitter and our Instagram Story…
The future is nowWe’re literally taking you to Islay with us! (We’ll have some VR headsets to hand on the island too, in case you want to relive proceedings once you’re back at home.)
Competition time!
And that’s still not all, folks. We’ll have not one but TWO competitions running during Fèis Ìle! Up for grabs? One of two full 70cl bottles of the aforementioned Bruichladdich 23 Year Old 1993 – Single Cask.
#MoMFeisIle Competition 1: For those of you at Feis!
We want your best selfie for this one. Those Master of Malt Feis Ile t-shirts we’re giving out? We want to see you wearing them! Simply post your finest work of you on Islay in your tee to Instagram, Twitter, Facebook or Google+ using the #MoMFeisIle hashtag and we’ll pick a winner after events close on 2 June. Get creative, and that single cask Bruichladdich could be yours!
Islay t-shirts! Fancy, right?!#MoMFeisIle Competition 2: Your Islay dram
This one’s specially for those of you playing along at home/work/from outer space. Whisky’s for life, not just for Fèis Ìle, right? So we want you to tell us what your favourite Islay* dram is. Send us a snap of your favourite drop, again on Instagram, Twitter, Facebook or Google+, during the week up until 2 June along with your tasting notes and the #MoMFeisIle hashtag, and you’ll be in with a chance to win that second bottle of that 23-year-old single cask Bruichladdich – yep the very same liquid that we’re giving away on Islay.
Don’t panic – we’re not expecting War & Peace on the tasting notes front. Just some thoughts on why you like that specific expression work for us. Although if you want to reach into your deepest, darkest olfactory memory feel free…
Terms & Conditions are below for both competitions are below – we can’t wait to see your posts!
*We’ll include Jura drams for the purposes of this, too.
Juicy, juicy deals on Islay whisky every day!
There’s more! Fèis Ìle is a full-on bucket list phenomenon and we want to share the whisky love far and wide. So every day we’ll have deals on specific Islay whiskies – keep an eye on the blog throughout the week for all the deets.
The Itinerary:
Join us as we explore:
Saturday 26 May: Lagavulin
Sunday 27 May: Bruichladdich
Monday 28 May: Caol Ila, That Boutique-y Whisky Company Tasting – see The Whisky Lounge
Tuesday 29 May: Laphroaig
Wednesday 30 May: Bowmore, Islay Ales, That Boutique-y Whisky Company Tasting – see The Whisky Lounge
Thursday 31 May: Kilchoman, Jura
Friday 1 June: Bunnahabhain
Saturday 2 June: Ardbeg
Islay incoming!Phew. Best finish that packing really… See you on Islay!
Terms & Conditions
Terms & Conditions
2018 #MoMFeisIle Islay Fèis Ìle Competition Terms
- The #MoMFeisIle T-shirt Selfie Competition and the #MoMFeisIle Favourite Dram Competition (collectively the Competitions) are not open to any employees at MoM Towers or any of its associated companies, their family or friends. The Competitions are open to private individuals only.
- The Competitions are only open to persons (each being a Competition Entrant) who are 18 years old or older and of legal age to purchase alcohol in their country of residence in order to participate. Ineligible entries (howsoever received) will be discarded.
There are two competitions in which a Competition Entrant may enter into:
- The #MoMFeisIle T-shirt Selfie Competition
To enter this competition, a Competition Entrant must post a photo of themselves wearing a Master of Malt 2018 Islay t-shirt along with the hashtag #MoMFeisIle on Instagram, Twitter, Facebook or G+ (each a Qualifying Entry).
The Master of Malt Islay t-shirt may be obtained from members of staff representing Master of Malt at the Islay Festival – Fèis Ìle, to be held from 25th May 2018 to 2nd June 2018. We will be visiting distilleries, checking out the music, and events – keep your eyes peeled! We will do our best in trying to make ourselves known and identifiable as Master of Malt representatives to any potential Competition Entrant.
- The #MoMFeisIle Favourite Dram Competition
Fear not if you will not physically be at the Islay Festival – Feis IIe, we have got you covered! To enter this competition, a Competition Entrant must post a photo of their favourite Islay dram along with their own creative tasting notes and the hashtag #MoMFeisIle on Instagram, Twitter, Facebook or G+ (each also a Qualifying Entry).
- Each Qualifying Entry must be posted between 00:00:01 on 25 May 2018, and 23:59:59 on 2 June 2018 (the Competition Period) to be entered into the Competitions. Multiple entries are permitted, encouraged even! We shall not be responsible for any entries which are incorrectly submitted using different hashtags or which are not publicly visible or are removed from social media before the end of the Competition Period.
- Master of Malt will shortlist ten of the images, in Master of Malt’s absolute discretion. From those images, Master of Malt will select one winner from each of the Competitions, in our absolute discretion. The selections made will be final and no correspondence or discussion will be entered into.
- The competition prize for each of the winners in both Competitions will be a 70cl bottle of our Bruichladdich 23 Year Old 1993 – Single Cask, including packaging and carriage to any address to which we can ship. See here for guidance regarding the destinations to which we can ship.
- If we ship the prize to a destination outside of Great Britain, the prize may be subject to import duties and taxes which are applied when the delivery reaches that destination. There may also be administration charges imposed by foreign customs authorities or by our delivery agents. Please note that we have no control over these charges and we cannot predict their amount. The prize winner will be responsible for payment of the import duties, taxes and charges referred to in this paragraph.
- Let’s be sensible, people. Any image which depicts, encourages, endorses or normalises the excessive consumption of alcohol, the consumption of alcohol by those under the age of 25, anti-social behaviour (including any criminal activity) or irresponsible drinking (including rapid drinking), which links the consumption of alcohol with popularity or other social success, bravado, technical skill, good fortune, the operation of vehicles or other machinery or therapeutic benefits, or which depicts the consumption of alcohol whilst potentially dangerous activities are being undertaken will be disqualified.
- No purchase is necessary, and no payment is required to participate.
- Competition entrants warrant and undertake that they own all rights (including, without limitation, intellectual property rights) in any image with which they enter the competition. As between each competition entrant and Master of Malt, Master of Malt shall own all rights (including, without limitation, intellectual property rights) in any image which is entered into the competition. Competition entrants waive all moral rights in the image to which they are or become entitled under Chapter IV of the Copyright, Designs and Patents Act 1988 (or any similar right or entitlement anywhere in the world).
- The name of the competition winners will be announced on the Master of Malt Blog and on Instagram as soon as practicable after the end of the Competition Period. We will make reasonable efforts to contact the winners. If any winner cannot be contacted or is not available or has not claimed the prize within five days of the announcement date, we reserve the right to select another winner. We cannot accept any responsibility if any winner is unable to take up the prize.
- The prize is supplied by Master of Malt, and cannot be exchanged for the equivalent cash value or for other items. The prize is not negotiable or transferable.
- In order to accept the prize, each competition winner shall be required to agree that we can use his or her name and county, state or region of residence (as applicable) when announcing the winners of the competition and for other reasonable and related promotional purposes (nothing sinister, and we won’t sell the winners’ or any other entrants’ details to anybody else – we promise). The winning image may be published on the Master of Malt Blog and on social media by Master of Malt and by their respective affiliates. We may contact the winners for feedback in respect of the competition and/or prize and may use any feedback provided when announcing the results and promoting the competition or subsequent competitions.
- We will send the name and county of the competition winners to anyone who writes within one month after the closing date requesting details of the winner and who encloses a self-addressed envelope to the address set out below.
- We reserve the right to hold void, suspend, cancel or amend the competition where it becomes necessary to do so. If there is any reason to believe that there has been a breach of these terms or any attempt to circumvent or to frustrate them we may, in our sole discretion, exclude any person from participating in the competition.
- Insofar as is permitted by law, we will not in any circumstances be responsible or liable to compensate any competition winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by our negligence (or the negligence of our employees). Entrants’ statutory rights are not affected.
These terms shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.
- Promoter: Atom Supplies Limited (trading as Master of Malt), a company incorporated in England and Wales with the company register number 03193057 and having its registered office at First Floor Offices, Unit 5, Chapman Way, Tunbridge Wells, Kent, England, TN2 3EF.
- Any references to Master of Malt, MoM, MoM Towers, Atom Supplies Limited, us, we, our and similar expressions shall be construed accordingly.
- Copyright in these terms belongs exclusively to ATOM Supplies Limited. All rights (including moral rights) are asserted and reserved.
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fred spigner