Yep, we’ve not quite calmed down yet, but there are two more shiny trophies to add to the Master of Malt awards cabinet – and we’re so excited!
We’re beyond thrilled to share some marvellous news – last night we picked up not one but two trophies at the glitzy eCommerce Awards in London: Food & Drink eCommerce Website of the Year, and eCommerce Social Campaign of the Year for everyone’s favourite supernatural, omniscient, festive, heavily-bearded being, #WhiskySanta!
Yes, folks, it was another celebratory evening, and today the whole team is buzzing. It means so much to be recognised for something you love doing – purveying delicious boozes is never not going to be a joy!

Charlotte and Dan from the digital team picking up our UK eCommerce Awards trophies!
We’re pretty chuffed that the UK eCommerce Awards judging panel chose to celebrate all things Master of Malt. Dan and Charlotte from our digital team were our reps on the ground, picking up the two shiny trophies and raising a glass on behalf of us all.
The Food & Drink eCommerce Website of the Year was a big one for us. We were up against some stiff competition, and the judges said they were especially impressed by our advanced search function, which makes it even easier to track down those mouth-watering bottlings. Anything to make it easier to find that perfect tipple.
And then #WhiskySanta only went and bagged a trophy, too! We’re super proud. This year’s campaign was bigger than ever before, with £250,000-worth of the finest spirits handed out as gifts, either in response to wishes on social or tucked away in parcels through November and December. No wonder #WhiskySanta has to take the rest of the year off. That’s a lot of booze to haul about!
We’re delighted – and we’ll keep it up in our quest to bring our incredible customers the best drinks experiences possible. It’s our very favourite thing to do, after all!