Exciting news just in as Master of Malt adds another gong to its already groaning trophy cabinet (we do actually have a trophy cabinet).

Forget the Oscars, Baftas or Cigar Smoker of the Year, they cannot compare with the sheer glamour of the Drinks Retailing Awards which took place last night at The Dorchester in London. The great and good of the business were out in their best bib and tucker to celebrate excellence in flogging booze.

According to Martin Green at Drinks Retailing News, the judges looked at “retailers’ strengths and weaknesses in the digital sphere” as well as using data from Nielsen and polling 2,000 consumers through YouGov. Green went on to say: “To be nominated for a Drinks Retailing Award is a tremendous achievement, and to win one is a stamp of the ultimate quality.”

It was a hard-fought contest, but we are delighted to tell you that Master of Malt won Online Retailer of the Year beating off some tough competition. This is the first time we have won this category since 2013 five years of hurt, never stopped us dreaming. Presenting the prize was Joe Fattorini off ITV’s ‘The Wine Show’ and representing MoM were Nick Murden and Jake Mountain.

They partied responsibly long into the night.