We’re splitting our allocation of Wolfburn Inaugural Special Edition single malt whisky between a bottle lottery, an auction (with anything over RRP donated to our nominated charity Malaria No More UK) and a 3cl dram lottery. See the timeline below for when all this is going down.
Back in March we introduced a new solution for limited releases (you can read that post for a lot more information on the ‘why?’). It’s now time to put that into practice once again, this time for the Wolfburn Inaugural Special Edition. Just 875 bottles were produced, with only 100 available in the UK, and the whiskies used were selected by Distillery Manager Shane Fraser from some of the very first casks filled back in early 2013. Some liquid history from the new northernmost distillery on the Scottish mainland!
So, what to do with the 6 bottles – for which there’s sure to be huge demand – that we now have available having received our full allocation and updated our auction system?
To summarise, the ‘solution’ mentioned above was to split our allocation into three ‘piles’:
A) Stock that we send over to Drinks by the Dram to turn into 3cl samples (drams) so that as many people as possible can taste it
B) Stock that will be sold via lottery on the product page (on the back of which we’ll be adding the message “I, [your lucky winning name], hereby swear not to sell this bottle – but to drink it with my chums. May my taste-buds and olfactory bulb shrivel and die if I should break my word.”)
C) Stock that will be sold via auction on the product page with everything over RRP (net of any applicable VAT) donated to charity
For the Yamazaki Sherry Cask 2016, our 6 bottle allocation meant that almost a hundred people had the opportunity to taste an extraordinarily sought-after whisky and £2,800 was raised for Malaria No More UK. That’s enough to buy, deliver and hang 560 mosquito nets to help at least 1,120 children sleep safely.
This time around, we’re going to dram 2 bottles, auction 2 (with Malaria No More UK* again our charity of choice), and lottery 2.
Lottery and Auction Timeline
All times in BST (GMT+1), with all the action taking place on the Wolfburn Inaugural Special Edition product page:
Dram Lottery: 16:00 Mon 1st August – 14:00 Wed 3rd
– We received 1,308 entries for the 44 drams!
Bottle Lottery: 16:00 Wed 3rd – 14:00 Fri 5th
– We received 1,027 entries for the 2 bottles! All those who entered either/both lotteries have been sent emails letting them whether they’ve been lucky or not, so check your inboxes!
Bottle Auction: 16:00 Fri 5th – 14:00 Tue 9th
– A total of £3,066.66 was raised for Malaria No More UK through the auction!
Wolfburn Inaugural Special Edition – 46.0%
The Chaps at Master of Malt
* See this post for a brief insight into the reasons for our choice of charity for this auction, as well as the tremendous results of their work to leverage government policy.
