It’s International Women’s Day! All week, we’ve been celebrating by interviewing some of the women who work at Master of Malt. Today, we chat to our digital marketing assistant Charlotte Gorzelak, who landed at MoM Towers after working in Germany and LA. Kent is very different in comparison…
8 March is here and it’s International Women’s Day! To mark the occasion, we thought we’d take the opportunity to quiz some behind-the-scenes faces at Master of Malt. Not only have you got to meet some of our dream team, hopefully it’s potentially sparked some drinks industry career ideas, too…
Today we’re chatting to Charlotte Gorzelak, who joined MoM in July 2018 as our digital marketing assistant. Charlotte’s career path so far has certainly been geographically diverse, and she’s also our resident detective with her Criminology degree. Intrigued? Read on!
Tell us about you and your role at Master of Malt…
I’m the digital marketing assistant at Master of Malt, so I do a little bit of everything from pay-per-click, to email and social marketing. I mainly build the social media posts which go out on all channels, and I go to a few events to post stories on Instagram to give our followers an insight into the interesting new things happening in the industry. Most recently, I was in Mayfair for the launch of our new MoMer’s Web Page Gin, and the week after that I was in Covent Garden for an Irish whiskey tasting and book signing with Anne Griffin, the author of When All is Said.
How did you get into digital marketing?
I actually got into marketing by applying for a waitressing role after graduating with a degree in Criminology. They saw I had media and PR experience on my CV, and offered me a different role in the interview. Cue four years of me working in a microbrewery, helping during brewing (read: getting malt in my wellingtons and generally making a mess), making cocktails and serving drinks, and doing marketing for a few drinks businesses. I also did a short stint in Los Angeles working with a film company as their marketing person, and in Germany filming with Audi at the Nürburgring. I then came back to England (and the drinks industry!) to work at MoM.
She might not be a GoT fan, but Charlotte is queen of the Iron Throne.
What makes the drinks industry such an interesting place to work?
It’s varied and fun. It’s such a broad industry. From the making of the drink to the selling and then the serving, you need lots of different skills at each intersection and I think that’s why you get such a mix of people working in our industry. There’s a place for everyone. When I worked in brewing, we used to do the brewing process in these steel vessels next to the bar. I was inside cleaning out the malt one day and popped my head out of the hatch. I totally surprised this couple eating their lunch next to the tank! It was hilarious, and it made their day that they could talk to someone who was really involved in the drink they were drinking at the time.
Tell us about a career highlight…
When I was just starting out at MoM I was asked to go to the Macallan Magnum exhibit to celebrate the opening of the new distillery. It was the first event I attended at MoM. I was able to take an in-depth look at the distillery and chat to people in the industry, while sipping amazing whisky cocktails – and I got to sample the Macallan Magnum expression bottled especially for the opening. I also went to Diageo’s Game of Thrones Johnnie Walker White Walker launch which was amazing, even though I have never seen the TV show! As we were filming, I even made a tiny cameo.
Recommend a drink!
The Penicillin cocktail. Smoke, ginger and sweetness. I’m still yet to perfect it at home but whenever it’s on a menu, it’s my go-to drink.
