So… this is kind of a big day for us here at MoM Towers, because we’ve got some pretty amazing news to share with you:

We’re incredibly excited to announce that we’ve just concluded a deal to partner with ZX Ventures, a division of AB InBev focused on global growth and innovation.

This partnership allows us to move faster and do more towards achieving our goal to create the most delightful drinks-buying experience ever, and help people explore the world of fine spirits through innovative technology.

We’re all extremely excited about what this investment will enable us to create over the next few years, and can’t wait to show you some of the cool things we’re going to do. However, we also recognise that while we’re all pretty used to this because we’ve been working so hard on making it happen, it might all come as a bit of a shock to the people we care about the most – you guys.

So, just in case you’re worried about what this might mean for MoM, we’ve put together answers to a few of the questions we think people might ask. Of course, if you have any more questions then we’ll be happy to answer them as usual – just post a comment below, or tweet at us, or email, or phone, or pop over for a cup of tea, and we’ll do our best to set your mind at ease.

All that remains for us to say is a huge thank you to all of you! Thank you for using us, thank you for telling your friends about us, and thank you for keeping us honest by telling us when we got things wrong. None of this would be possible without you, and we’ll never forget that.

Here’s to the future. We hope you’ll come along for the ride.


Right, here we go with the questions:

Why ZX Ventures?

We’ve known the guys at ZX for some time now, and they’re good people. The most important thing for us has always been finding a partner who understood our mission and values, and wanted to support us in what we were trying to create. ZX is a perfect fit in terms of cultural alignment, and raw passion for what we were trying to do, so it was an easy decision.

Why did you sell out? Is it all about the money?!

It really isn’t. We’ve done everything so far without any external investment. Although we’ve come a long way since that shed on the farm, we still have so many ideas and so many things we want to build that it would take decades to realise them all without a partner like ZX.

ZX has bought into what we’re doing here, and they want to help us to do more of it. We would never have partnered with someone who didn’t believe in what we were doing, or would seek to change it.

What’s gonna change?

We are not going to change a single thing about what we do or how we do it. Not our people, not the way we do business, not our mission, not our values. We’re just going to be able to do it all *faster* because we’ve got a global partner in our corner who really believes in what we’re doing. ZX invests in businesses that it believes are doing things right, and have incredible potential to grow.

Are there going to be any staff or management changes?

Nope. No one is going anywhere – this is going to be the most exciting time in our history. We’re in this for the long haul.

What does this mean for customers?

All good things! We get to accelerate everything we’re already doing – build better technology, expand our range (because 10,000 different spirits still isn’t enough), and build out even more cool services like Dram Club, Build Your Own Tasting Sets and Gift Vouchers that pay you interest.

That’s it for the questions and answers for now, but please do get in touch if there’s anything else you’d like to know.