Get up to 50% off beer that’s approaching or past its Best Before date on our Bin-Ends page.
Hey, you know how beer has Best Before dates? Well, usually it’s still fairly delicious even afterwards. With that in mind, we’re going to start selling beers that have passed their Best Before date at a 50% discount as well as selling beers that are within a few weeks of their Best Before date at a 25% discount on our Bin-Ends page.
Let’s back up for a second. What exactly is a Best Before date? Unlike Use By dates, Best Before dates are an indicator of quality, not safety. In theory they represent the date after which the manufacturer of a food or drink estimates that its ‘premium quality’ may start to deteriorate. In practice, with beers, they can be fairly arbitrary (and many beer fans would find bottling dates more helpful). What’s certain is that they’re not somehow ‘good’ the day before the Best Before date and then ‘bad’ immediately after it.
Some beer (especially strong Dark Ale and Winter Ale) can in fact keep improving if you cellar it for years after its Best Before date! Other beer, such as hoppy IPA or APA, you’ll probably be wanting to drink as fresh as possible because the aromatic hop oils start degrading immediately. In the words of Alchemist Beer’s John Kimmich, however, whilst it will obviously change, “When does it go bad? It doesn’t go bad.”
One final thing to bear in mind is that we throw away 7.2 million tonnes of food and drink in the UK each year, most of which could still have been enjoyed. Think of it as doing your bit to reduce that figure just a little.
The Chaps at Master of Malt