Master of Malt #WhiskySanta

Merry Christmas!

What a festive season it’s been already! It’s been my absolute pleasure to grant 56 wishes (one every day since 30th October), and that’s not all! There have been plenty of other Christmas pressies, giveaways and special offers – a word on those Ask #WhiskySanta wishes first though… I received over 13,000 wishes in total and a big thank you to all of you for spreading the good word (#WhiskySanta was delivered to twitter timelines over 9.1 million times during the period!).

A full list of the granted wishes can be found in our Ask #WhiskySanta blog post, but here are some of my favourites: @thektuck wished for the extremely sought-after World Whisky of The Year (Jim Murray’s Whisky Bible) Yamazaki Sherry Cask 2013, @kangaruth wished for a Premium Whisky Advent Calendar in time for December and @stevecurtisuk wished for the Master of Malt 40 Year Old Speyside Whisky Liqueur (World’s Best Whisky Liqueur, World Whiskies Awards). All granted and fulfilled. Happy wish makers and a very happy Whisky Santa!

And there was so much more going on too – I upgraded 1 in 10 Whisky Advent Calendars bought during October to Premium Whisky Advent Calendars, granted wishes for 3cl drams of the Yamazaki Sherry Cask 2013 every single day from 12th November onwards and, of course, my daily December Whisky Advent offers and competition (free related dram and free shipping when you buy a full bottle of the whisky in the Whisky Advent Calendar that day plus a chance to win one!). I even got involved in Master of Malt’s #dramcrackers Christmas Cracker Pullin’ Showdowns, where ten sets of Drinks by the Dram Christmas Crackers could be won per round! Phew!

That’s over £20,000 worth of treats for the gents and ladies of the world this Christmas before even considering the Free Mulled Cup 10cl samples I gave away with every Professor Cornelius Ampleforth product and also the individual Christmas Crackers many of you received as a total surprise! All that before my traditional rounds, you know, around the entire planet. Time for #WhiskySanta to take a well earned holiday.

See you all next year!

Master of Malt #WhiskySanta ISC


Whisky Santa