For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded scotch whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.
The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.
A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:
If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More…
Categories : News
Published today – an open letter from Tunbridge-Wells-Based manufacturer, The Handmade Cocktail Company to Commander Bond.
The letter reads:
Dear Commander Bond,
I write to you today in the gravest of circumstances.
It has been brought to my attention that you have been seen – in public no less – consuming that most un-gentlemanly of concoctions. Lager-beer.
The exact circumstances of this sighting I have been unable to ascertain – the employee in question ran into my office quite incoherent before crouching in the corner, and having to be chemically ‘calmed’ by our nurse. Contained within his ramblings however, there was definitely something about a train, a bar, and some arms made of ice?
Prepare your faces for glee and/or delight, for we bring glad tidings all the way from Caithness (the north-eastern tip of the Scottish mainland – presumably very wet and cold). We’ve had word from the Old Pulteney distillery that today (well, 11pm last night, to be precise, but today for most of us) we can, at last, announce the launch of the oldest official single malt the distillery has ever produced…
Earlier in the year, Pulteney 21 year old was named World Whisky of the Year in Jim Murray’s 2012 Whisky Bible. It’s a pretty astonishing single malt, all things considered, but what else would you expect from the northernmost distillery on the Scottish mainland. That far north, the weather and the terroir play a huge part in the flavour of maturing spirit; a windswept seafront seasons the whisky and gives it real provenance. There’s also the effect of the unusually shaped spirit still, the U-shape and bulbous neck of which account for a particularly oily spirit. Dave Broom calls Old Pulteney “eccentric”, and I think we’re inclined to agree…
So. We launched our Navy Strength Bathtub Gin about a month or so ago, and it’s already doing really rather well. It’s kind of a given that we had to follow this up with a Navy Strength version of the incredibly popular vanilla-and-christmas-spices-laden spiced rum – Rumbullion! It’s almost* like there’s some sort of planning going on.
For the Navy Strength version of Rumbullion, we’ve taken the same basic recipe, and simply scaled up the vanilla, sugar and spice content in line with the ABV (ie – it’s not intentionally spicier and punchier, like the Bathtub is). The reason for this is pretty straight-forward – Rumbullion! is already a pretty aggressively spiced little number as it is, and the Navy Strength version was more than capable of standing up to the initial ABV at the same proportional concentration.
Incidentally – if you’ve not tried the Navy Strength Bathtub Gin yet – it’s sort of like being kicked in the face by a Gin-Soaked Santa Claus. Really quite fantastic, and absolutely laden with Christmas spices – it don’t ‘alf pack a punch.
So – a few weeks back you may remember we launched a couple of ‘experimental’ cocktails – the Hanky Panky and the Boulevardier. The good news on this front is that the Hanky Panky has rapidly earned itself a promotion to the exalted ranks of the main series of the Handmade Cocktail company’s core offering, such was its popularity. I’ve just got to do a bit more mucking about with it (I’ve been experimenting with some of the fresh oak barrels we’ve recently acquired, and it takes exceptionally well to a bit of this – so it’s going to get some oak influence methinks) and with any luck it’ll be out before Christmas.
Categories : Cocktails
If there was ever a word so god damn awful it’s guaranteed to send a shudder down your spine it is the dreaded p-word – prohibition *a wolf howls in the background and you get the feeling you are being followed by a man with an axe*.
This was the boozeless condition that afflicted the United States of America for thirteen parched years thanks to the tireless campaigning of the American Temperance Movement.
The Movement advocated the ‘Noble Experiment’ to save society from the horrors of alcohol abuse throughout the 19th and 20th centuries and they succeeded in 1920 with the 18th Amendment to the Constitution and the Volstead Act which completely banned the sale of alcohol in the U.S.A.
This led to a decade and three years of corruption and violence across America as mobsters and moonshiners sought to bring alcohol illicitly to the understandably thirsty public before the Amendment was finally repealed in 1933.
Well, it had to happen didn’t it?
There were absolutely bound to be some people so warped, so twisted, that the 100,000 Scovilles Naga Chilli Vodka we launched at the beginning of the year wasn’t hot enough for them. Words fail me.
Capsaicin (the active compound that provides chillies’ heat) is said to be addictive (it causes the release of dopamine amongst other brain-chemistry-related treats), and this doubtless goes some way towards explaining the mindset of this small but vocal minority of nut-jobs.
It’s probably worth pointing out a few of the people for whom it emphatically was hot enough; Philip Schofield for one:
It’s that time of year again – the weather has given up the pretence of caring, the trees are shedding their leaves like a sinking ship sheds ballast, and the sun can’t summon the energy to stay in the sky for longer than is absolutely necessary. Thankfully all is not lost as Diageo are about to release their much anticipated Special Releases Range.
Diageo is a multi-national drinks company that owns twenty-eight working distilleries and the remaining stock of a number of closed ones, and every year they release a selection of limited releases from some of these distilleries.
With such a large portfolio to draw from these whiskies tend to be the cream of the crop and get us whisky geeks slathering at their merest mention [go on, find a whisky geek and mention it, watch it slather…].
So this evening we all trooped to London to taste these high-demand whiskies in the warm and, more importantly, dry confines of The Deck at the National Theatre. Last time I was in this theatre I watched Benedict Cumberbatch (that guy off of Sherlock) prance around the stage as Frankenstein’s monster with nothing but his self-esteem to cover his modesty. This time I came armed with a notebook and pen – ready to record my experience of facing this enormous tackle of whisky.