Bushmills recently launched brand new packaging for their standard range. We caught up with Helen MulHolland, the Master Blender at Bushmills… MoM: First off, let’s talk about the new packaging…

Bushmills recently launched brand new packaging for their standard range. We caught up with Helen MulHolland, the Master Blender at Bushmills…
MoM: First off, let’s talk about the new packaging for the range, we must say it looks stunning, what was the thinking behind the revamp…
HM: Thanks – I think that it looks stunning too! At BUSHMILLS we are always looking to stay with the times and refine both our product and our offering. We felt that it was time to refresh our look and focus on the future of this fantastic brand, while at the same time celebrating the heritage and quality that is integral to BUSHMILLS.
MoM: Will there be any other redesigns/revamps going on at the Bushmills camp?
HM: Well, we’ve have just renewed our entire range, so no immediate plans for other revamps