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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

Tasting the Diageo 2012 Special Releases

by Angus     1. October 2012 23:19

It’s that time of year again - the weather has given up the pretence of caring, the trees are shedding their leaves like a sinking ship sheds ballast, and the sun can’t summon the energy to stay in the sky for longer than is absolutely necessary. Thankfully all is not lost as Diageo are about to release their much anticipated Special Releases Range.

Diageo is a multi-national drinks company that owns twenty-eight working distilleries and the remaining stock of a number of closed ones, and every year they release a selection of limited releases from some of these distilleries.

With such a large portfolio to draw from these whiskies tend to be the cream of the crop and get us whisky geeks slathering at their merest mention [go on, find a whisky geek and mention it, watch it slather…].

So this evening we all trooped to London to taste these high-demand whiskies in the warm and, more importantly, dry confines of The Deck at the National Theatre. Last time I was in this theatre I watched Benedict Cumberbatch (that guy off of Sherlock) prance around the stage as Frankenstein’s monster with nothing but his self-esteem to cover his modesty. This time I came armed with a notebook and pen - ready to record my experience of facing this enormous tackle of whisky. 


Feis Ile 2012, Day 2

by Cat Spencer     28. May 2012 08:22

Having survived the wilds of Edinburgh and a skin-of-our-teeth race for the last ferry to Islay from Kennacraig, we found ourselves settled in to our exquisite cottage on Islay quite nicely. A little too nicely.

We began the day with rare and glorious sunshine, savoury crepes for breakfast, and the promise of an exceptionally brilliant day. After a bit of admin work (you can’t keep a nerd from his computer), we were on our way in the trusty Malt Mobile—now sullied with the carcasses of many an insect— to the Bruichladdich open day.


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Ocho Curado Tequila

by Vincent L     6. March 2012 17:36

¡Atención, por favor!;  something amazing has just happened in the wonderful world of tequila, something so momentous you are simply going to have to cancel that vitally important life-saving heart surgery and give this announcement your full, undivided concentration.

Leading tequila producer Ocho has devised a new way of producing Mexico’s favourite way of getting tourists to star in humiliating photographs featuring giant sombreros. It’s called Ocho Curado and Master of Malt has got the first bottles to hit the UK, and as yet we’re the sole retailer to hold any.  More...

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Categories : Review | News | Tasting Notes | Tequila

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Tasting Highland Park Thor

by Michael Orson     10. February 2012 14:12

Thursday/Thorsday last week was the day the Runes foretold, their arrival marked by the noise of the door buzzer as the DHL man arrived – just like the days of yore. They spoke of the coming of something that would require valour, and bravery (check and check), though sadly due to "the way of things", the Runes didn't arrive daily as a lead up to Thorsday. One arrived on Tuesday, the rest, on Wednesday. It was still quite dramatic though (let's just say it didn't Rune the surprise), even if they did come in either a fake felt pouch or a mauve mesh-bag-thing that a small girl would keep her jewellery in.More...

Dalmore Cigar Malt – Back for good.

by Ben Ellefsen     21. December 2011 10:54

Last Tuesday evening, I was invited to the salubrious surroundings of the Four Seasons hotel on Park Lane, to sample the re-invention of a classic Dalmore Dram. This whisky provoked more controversy through its ousting and subsequent reinvention a couple of years ago than perhaps any other spirit, save perhaps that which we do not mention:

I’m talking of course, about The Dalmore Cigar Malt.


55yo Whisky Liqueur – The World’s Oldest

by Ben Ellefsen     28. November 2011 14:13

I’m going to relay to you two phrases that I’ve uttered over the last few weeks which have genuinely made me chuckle maniacally to myself for about 5 minutes.

The first is unrelated to this post, but I think very pleasing anyway – “Look – all I need is for someone to find me a consignment of Fresh Sloes - how bloody difficult can that be” (incidentally, if anyone knows where I can get hold of a consignment of Fresh Sloes, there’s a bottle of something nice in it for you).


Ron de Jeremy Special Offer

by Michael Orson     16. November 2011 14:18
Christmas Special Offer

Every year people everywhere wait excitedly for one jolly fat man to come.

…and this year we’re proud to announce one of the finest Christmas gifts ever to grace our humble shelves. That’s right folks, a Ron de Jeremy special offer! Hurrah and huzzah!

The offer is this: buy a bottle of Ron de Jeremy (just £28.95) and get a handsome Ron de Jeremy T-Shirt absolutely free! (worth £14.95) Oh my crivvens!More...


by Michael Orson     4. November 2011 15:01
You wouldn't steal a pirate ship.

That's right folks; Professor Cornelius Ampleforth has done it again! After the superb reception Bathtub Gin and the fabulous Proprietary Barley Spirit Drink received, he’s moved onto the spiced rum market for his latest stunner!

The Professor’s newest concoction is loosely based on the kind of rich, warming blends enjoyed by the seafaring fraternity of yesteryear (roughly “some” hundred years ago). It couldn't have been better-timed either, as the mercury is quickly dropping and nothing warms the cockles (and indeed other appendages) like a hearty spiced rum! We are thrilled to present to you...More...

Movember Whisky 2011

by Mike & Chris & Ben     2. November 2011 14:38
Tom Selleck

“Hey! Wait just one second. People are incorrectly spelling November and are growing things on their faces that suggest they shouldn’t be within a 500 metre radius of a school. What the devil is going on?”

Maybe that reaction was entirely made up, but it does give me an excuse to fully explain Movember to all who will lend an ear, and so here goes…

At Master of Malt, we’ve been loyal Movember supporters for ages, but for the past few years we’ve actively participated by launching our own, incredibly special, More...


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