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#WhiskySanta Gives Away Thousands of Gifts at the Checkout!

by Whisky Santa     27. November 2015 13:20

Whisky Santa

Well, I did say that I might have something else up my immaculately cuffed sleeve this year, and here it is! I've used my powers as an omniscient supernatural Christmas being to 'get in' to the Master of Malt checkout. From here I'll be giving away thousands of festive gifts to lucky customers (at least £20,000 worth, in fact!)...

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Sorry About Today

by Master of Malt     20. November 2015 17:32

Blue Screen

So you may have noticed the little incident we had this afternoon.

At midday we put the Buffalo Trace Antique Collection up on the site and to much excitement you all came rushing to buy the limited number of bottles available. A few moments later our site went down, preventing a lot of lovely people from purchasing their whisky, for which we are truly sorry. We were down 13 minutes in total, and the lucky few who got on the site right as it recovered snapped up the last few bottles (and we got that wrong earlier too - we thought they’d all been sold before the site went down, but they hadn’t). It's not the customer experience we wanted to provide; we are going to learn from today and improve.

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Exclusive Telegraph Whisky Experience Offer for Master of Malt Blog Readers

by Master of Malt     19. November 2015 12:42

Telegraph Whisky Experience

On the Monday 30th of November and Tuesday 1st of December, the Telegraph will once again be presenting their Telegraph Whisky Experience at One Whitehall Place in London, bringing together a selection of leading whisky brands, distillers, specialists and enthusiasts!

Hosted by the charismatic whisky expert Charles MacLean, the Telegraph Whisky Experience will allow lovers of the historic spirit the chance to share a dram with the folks behind the stills, as well as getting access to a private whisky fair in Gladstone library, enjoying a stunning meal designed by the One Whitehall Place head chef and even attend one of two fascinating masterclasses.

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“Build Your Own” Advent Calendar!

by Sam Smith     19. November 2015 08:28

Build Your Own Calendar

Well, that title really says it all, doesn’t it? For the absence of doubt, let’s just go ahead and put this in exciting bold text so we can all cheer and throw confetti at each other afterwards - that’s right, you can now pick exactly what drams go into your very own Advent Calendar! If that’s all the information you need to get the creative juices in your brain flowing as if you’ve just discovered a cupboard filled with tiny colourful Danish toy bricks, click here to start building. If you fancy finding out a bit more, then read on, future Advent Calendar architect!

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Plans For A Brand New Gin Distillery in Kyoto Unveiled

by Sam Smith     16. November 2015 11:38

Kyoto Distillery Logo

As Master of Malt’s newly-designated geography enthusiast, what with my Around the World in 80 Drams blog series and all, it’s very exciting to hear of a new distillery being built in far off lands. The world’s pretty massive (I’ve got a map to prove it), and distillers from all over bring new, exciting ideas to the table, which means more tasty treats for us all to enjoy! Cheers, Planet Earth!

Just this morning, David Croll and Marcin Miller announced the founding of Number One Drinks Company Japan and their plans to build what is believed to be the first artisan gin distillery in Japan - The Kyoto Distillery! With the distillery’s premises secured in Kyoto, once the capital of Japan and sometimes known as The City of Ten Thousand Shrines, plans are to get the distillery open at some point during 2016 and start producing gin with a focus on Japanese botanicals.

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The Return of Ask #WhiskySanta... He'll grant one wish per day!

by Whisky Santa     12. November 2015 16:00

Whisky Santa

[Update: He's now giving gifts away at the checkout too!]

Guess who is back... Back once again... #WhiskySanta is back! Tell all your friends and loved ones. Ho ho ho! A bit of the M&M-style wrap for you there. I like to stay current.

That's right, your favourite festive, omniscient, supernatural, heavily-bearded being is back from his holibobs. I may have only had ten months off after last year's festivities (during which I even received a shiny ISC award) but a tinsel-covered alarm clock has gone off somewhere and I'm feeling extremely generous once again! Time to make some lists and check them twice - lists of people using #WhiskySanta, that is - before granting one wish per day for you lucky people for a second year running!

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Snazzy New Website

by Master of Malt     6. November 2015 16:30

Master of Malt Responsive Website

Mobile phones - marvellous devices, we’re sure you’ll agree. Aside from the obvious (‘the obvious’ depending massively on your relative dirtiness of mind), you can use them to buy everything from plimsolls to posters of famous Hollywood stars.

Somewhere within this range lies whisky and other spirits, and that’s where we come in. Our website has been mobile-compatible for a good long while but, honestly, our mobile-game was starting to look relatively weak - so we’ve totally rebuilt it from the ground up.

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Diageo Special Releases 2015

by Jake Mountain     20. October 2015 14:00

Diageo Special Releases 2015

It's that time of year once again and last night Diageo invited us to the Serpentine Sackler Gallery to taste the 2015 Special Releases! There are nine this year. That's two less than last year, which as I'm always up against a bit of a time limit (two hours) to scrawl down some meaningful tasting notes for you all (as well as fight through the crowds and also try to avoid notes from elsewhere - ham, butter, bread, candles, aftershave...) was fine by me! There was, of course, still plenty of stunning whisky on show.

Before we go on, however, I should probably point out that the Special Releases are available for Pre-Order now! You may want to head straight over there. If you do miss out on any of them then keep your eyes on the @MasterOfMalt twitter feed over the next couple of weeks as there may be more available once the bottles land.

Ranging in price from £80 to £2,400, Nick Morgan has gone on record to say that even amongst Special Releases "This year is a special one". Exciting.

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#BagThisBottle is Back!

by Master of Malt     19. October 2015 09:00

#BagThisBottle Twitter Competition

Earlier this year we launched our #BagThisBottle Twitter competition, with 10 lucky winners bagging themselves a free bottle of tip-top-tipples. Well guess what? We’re bringing #BagThisBottle back! In just a few quick clicks you could get your hands on a free bottle of some of the tastiest spirits around.

Each day of the #BagThisBottle competition, we’re going to give away a different bottle to a different lucky winner on Twitter. To be in with a chance to be one of those aforementioned lucky winners, here’s what you’ll have to do…

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Categories : Blended | Competitions | Gin | News | Rum | Whisky


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Whisky in Space (2015: A Space Oddity)

by Jake Mountain     13. October 2015 09:30

2001 A Space Odyssey

Space. The final front ear. Home of paranoid robots named HAL, space stations that ain't no moons, cats and David Bowie. Recently whisky has also been crowbarred into this list with alarming regularity. So much so, that I thought it was time to take another look at it all.

You see, having inexplicably found myself in Disneyland Paris for a few days back in August, during which time I naturally took up residence on Space Mountain, I now quite reasonably consider myself to be the office expert when it comes to all things space.

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