Last week I was fortunate enough to taste an upcoming release from The Glenlivet, the second best selling single malt Scotch whisky in the world. It's a limited edition 50 year old vintage release - the first in a series of 50 year olds (!) that are to be called The Winchester Collection.
Matured in a single American oak hogshead (as far as I understand from my chat with Brand Ambassador Phil Huckle) this whisky was laid down back in 1964 by none other than Captain Bill Smith-Grant, the final distilling descendant of the distillery's founder, George Smith. The Winchester Collection therefore represents a special piece of history for The Glenlivet, a final liquid link with the family that started it all back in 1824.
Well. This is sort of a big deal, isn't it?
I can probably count on the fingers of one hand the number of whiskies ever released that are over 60 years of age, and it's absolutely unthinkable these days that a 60yo distillery release would ever see the light of day at anything less than a five-figure price tag. Yet here we are bringing this astonishing piece of liquid history to you for a three-figure sum*.
Well rather than re-iterate, I'll refer you to my explanation of the economics behind this, here: https://www.masterofmalt.com/Blog/post/Brand-New-30-40-and-50-Year-Old-Whisky.aspx. Do please read it, as every bit of it still rings true, and it's the reason behind our ability to continue to deliver exceptional, unbelievably well-aged whiskies at price-points an order of magnitude less than some other folk.
Hello, my name’s Mike.
If you remember me at all, you’ll probably know me as the chap who wrote tasting notes and things, and used the word “soupcon” too much. If you work at Master of Malt, you may know me as “the bloke that did that thing at the Christmas Party” or “the terrible man who did that other thing in Sales Director Ben’s office which Ben still hasn’t found out about”.
Regardless of whether or not you know me, you better learn something, punk: I’m back from Africa, I’ve just tasted a £16,000 bottle of whisky and now I’m going to tell you all about it.