Judging the Book by Its Cover
You might remember, a couple of weeks ago we wrote a post about Highland Park Earl Magnus. As we watched it fly off our shelves we got talking about packaging, and how important it is for luxury commodities – especially whisky. (NB we’re by no means saying we think it was all style and no substance - the whisky was great, scrumptious even!)
Anyhoo, there’s been a recent spate of success stories, from imperialistic decanters to cartoons and artistic fonts. Now everyone’s jumping on the bandwagon, but there were those who did it first, and did it well.
One of the innovators was Jon, Mark and Robbo’s Easy Drinking Whisky Company. The trio were friends and whisky connoisseurs - brothers Jon and Mark Geary, and David Robertson of Macallan fame – and their whisky was a far cry from some of the passé and overly conservative malts around at the time. To make doubly sure everyone knew this, the whiskies were given downright modish names; The Smooth Sweeter One and The Rich Spicy One, bedecked with caricatures of swarming beehives and Middle Eastern marketplaces of Hessian sacks filled with loose spices.More...
It's a bit like Christmas at MoM towers today, albeit with fewer board-games and no crap jokes (well, maybe just a few). A very exciting package has turned up from the smashing folks at the 'Number one drinks company'. It's their newest selection of cask bottlings, and some sneak previews of the very exciting new malts from Chichibu.
All of these bottlings are currently on a cargo ship from Japan, and should be available in the next two months, keep watching - we'll get them up as soon as they're in.
So - enough with the pre-amble and onto the malts. First up, we've got 3 single cask bottlings from (the now closed) Hanyu and the sublime Karuizawa distilleries: