Well, it had to happen didn’t it?
There were absolutely bound to be some people so warped, so twisted, that the 100,000 Scovilles Naga Chilli Vodka we launched at the beginning of the year wasn’t hot enough for them. Words fail me.
Capsaicin (the active compound that provides chillies’ heat) is said to be addictive (it causes the release of dopamine amongst other brain-chemistry-related treats), and this doubtless goes some way towards explaining the mindset of this small but vocal minority of nut-jobs.
It’s probably worth pointing out a few of the people for whom it emphatically was hot enough; Philip Schofield for one: