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Master of Malt named Online Retailer of the Year - Rest of World

by Jake Mountain     29. January 2016 14:00

Icons of Whisky Online Retailer

We're delighted to announce that Master of Malt has been named Online Retailer of the Year (Rest of World) at Whisky Magazine's Icons of Whisky 2016!

Having picked up this award (and been able to go on to claim the Global crown) in 2012, 2013 and 2014, it gives us enormous pleasure to continue our success at the Icons of Whisky in 2016 and be recognised yet again by the knowledgeable folk at Whisky Magazine.

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A Goodbye from Master of Malt's #WhiskySanta for 2015

by Whisky Santa     25. December 2015 06:00

Whisky Santa

Merry Christmas everyone!

My festive work here is done and I can honestly say that this has been my favourite Christmas ever! I granted 43 wishes this year (one each and every day since 12th November) and also gave away extra gifts to thousands of lucky Master of Malt customers at the checkout! That's a total of well over £25,000 of treats!!!

I received over 24,000 wishes in total and a big thank you to all of you for spreading the good word (#WhiskySanta was delivered to twitter timelines over 21 million times during the period!). Amongst my favourite wishes to grant this year were @daxledbetter's Ardbeg 23 Year Old 1991 (cask 10274) - Directors' Cut (Douglas Laing) and @DavidCraikPhoto's Master of Malt 30 Year Old Speyside Whisky Liqueur on Twitter as well as Jo Lawson's Penderyn Bourbon Cask B227 on Facebook. Fantastic choices!

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Categories : Competitions | News | Whisky


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We're Indie Islands Bottler & Grain Bottler of the Year!

by Jake Mountain     4. December 2015 17:30

Independent-Bottlers-Challenge

After being named Highland Independent Bottler of the Year in 2014 at Whisky Magazine's Independent Bottlers' Challenge, we're extremely proud to announce that for 2015 Master of Malt have picked up two overall category wins, being named:

Islands Independent Bottler of the Year 2015
&
Grain Independent Bottler of the Year 2015

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#WhiskySanta Gives Away Thousands of Gifts at the Checkout!

by Whisky Santa     27. November 2015 13:20

Whisky Santa

Well, I did say that I might have something else up my immaculately cuffed sleeve this year, and here it is! I've used my powers as an omniscient supernatural Christmas being to 'get in' to the Master of Malt checkout. From here I'll be giving away thousands of festive gifts to lucky customers (at least £20,000 worth, in fact!)...

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The Return of Ask #WhiskySanta... He'll grant one wish per day!

by Whisky Santa     12. November 2015 16:00

Whisky Santa

[Update: He's now giving gifts away at the checkout too!]

Guess who is back... Back once again... #WhiskySanta is back! Tell all your friends and loved ones. Ho ho ho! A bit of the M&M-style wrap for you there. I like to stay current.

That's right, your favourite festive, omniscient, supernatural, heavily-bearded being is back from his holibobs. I may have only had ten months off after last year's festivities (during which I even received a shiny ISC award) but a tinsel-covered alarm clock has gone off somewhere and I'm feeling extremely generous once again! Time to make some lists and check them twice - lists of people using #WhiskySanta, that is - before granting one wish per day for you lucky people for a second year running!

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Battle of the Blends - The Results!

by Jake Mountain     12. October 2015 13:50

Battle of the Blends Whisky Magazine

It was truly a battle for the ages, and now - sooner than you may have expected - we can reveal the results!

If you're wondering what this Whisky Magazine #BattleOfTheBlends in association with Master of Malt business is all about then you can catch up by reading our previous blog post about the contest. Right now though, it's time to crown a champion...

The heavyweight contest between Dave Broom and Neil Ridley was decided by the noses and palates of over 250 judges including Master Blenders and well-known brand ambassadors as well as whisky and spirits writers, bloggers and enthusiasts - perhaps even your good self (if so, thank you!). Below you'll find my own Battle of the Blends tasting notes, as well as some comments from the judging panel, before the 2015 winner is revealed...

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We're Hiring a Digital Marketing Lead - Should it be you?

by Master of Malt     23. September 2015 14:09

Whisky Advent Calendar

Digital Marketing Lead
Location: Tunbridge Wells, Kent, TN1
Salary: Negotiable (reflective of experience): £30-42k
Role Type: Permanent
Reports To: Head of Marketing
Contact: careers@masterofmalt.com


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Categories : News


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Become a Judge in the Battle of the Blends 2015!

by Jake Mountain     9. September 2015 09:00

Battle of the Blends Whisky Magazine

UPDATE: Following huge demand, all Judging places have now been filled!

Whisky Magazine readers will know all about the Battle of the Blends already, but for those who haven't had the pleasure of perusing their glossy pages over the last few months, it's "a truly legendary contest... a test of skill, ingenuity and the sternest of palates" as Dave 'The Rummager' Broom and Neil 'Copper Dog' Ridley go toe to toe!

The eight rounds of blending, in accordance with the Marquis of Ridley rules (see below), have taken place and it's now time for the all important judging! Excitingly, as we've been working on this alongside Whisky Mag, this means that there's an opportunity for you to be one of the esteemed judges in this battle royale, an undertaking that will involve receiving and tasting delicious whisky. Sorry about that.

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Gift Vouchers Are Evil

by Master of Malt     11. June 2015 13:35

Master of Malt Gift Vouchers

Vouchers… Vouchers, vouchers, vouchers. They’re the dirty little secret of retailing. They are a little bit of magic. Shops have somehow convinced people to hand over their money in return for something which becomes literally worthless anywhere between 6 months and a couple of years later or whenever you lose it (whichever comes sooner).

In the meantime they get to have your hard-earned money sitting in their bank account earning interest, or financing the operation of their business. And in return for this you, the gift voucher owner, the Lord of the gift voucher manor get… nothing.

*Nothing*. Does that seem right to you? No. Nor us.

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Categories : News


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Sorry guys… The Bruichladdich Prices *were* wrong

by Master of Malt     1. May 2015 18:25

Master Of Malt Single Casks Glass Closures

So, here's the thing. We fucked up. We got the pricing on our recently released Bruichladdich single casks wrong. To be precise, we accidentally used the figure per litre of pure alcohol instead of the figure per litre of finished liquid in our calculations. The prices of our bottlings are always based on the cost of the liquid, and in this case the costs we used were incorrect. This blog post, for the avoidance of doubt, was written on the naughty step. We took ourselves there.

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