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Master of Malt Blog

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MoM does the double at UK eCommerce Awards!

Yep, we’ve not quite calmed down yet, but there are two more shiny trophies to add to the Master of Malt awards cabinet – and we’re so excited! We’re beyond…

Yep, we’ve not quite calmed down yet, but there are two more shiny trophies to add to the Master of Malt awards cabinet – and we’re so excited!

We’re beyond thrilled to share some marvellous news – last night we picked up not one but two trophies at the glitzy eCommerce Awards in London: Food & Drink eCommerce Website of the Year, and eCommerce Social Campaign of the Year for everyone’s favourite supernatural, omniscient, festive, heavily-bearded being, #WhiskySanta!

Yes, folks, it was another celebratory evening, and today the whole team is buzzing. It means so much to be recognised for something you love doing – purveying delicious boozes is never not going to be a joy!

Charlotte and Dan from the digital team picking up our UK eCommerce Awards trophies!

We’re pretty chuffed that the UK eCommerce Awards judging panel chose to celebrate all things Master of Malt. Dan and Charlotte from our digital team were our reps on the ground, picking up the two shiny trophies and raising a glass on behalf of us all.

The Food & Drink eCommerce Website of the Year was a big one for us. We were up against some stiff competition, and the judges said they were especially impressed by our advanced search function, which makes it even easier to track down those mouth-watering bottlings. Anything to make it easier to find that perfect tipple.

And then #WhiskySanta only went and bagged a trophy, too! We’re super proud. This year’s campaign was bigger than ever before, with £250,000-worth of the finest spirits handed out as gifts, either in response to wishes on social or tucked away in parcels through November and December. No wonder #WhiskySanta has to take the rest of the year off. That’s a lot of booze to haul about!

We’re delighted – and we’ll keep it up in our quest to bring our incredible customers the best drinks experiences possible. It’s our very favourite thing to do, after all!

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MoM scoops TWO trophies at UK Social Media Comms Awards 2018

We’re delighted to announce that we did the double at the UK Social Media Communications Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while this very blog was named…

We’re delighted to announce that we did the double at the UK Social Media Communications Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while this very blog was named Best Blog!

Last night we attended the UK Social Media Communications Awards 2018 at the Montcalm Marble Arch, where the best and most innovative use of social media (and, well, communication) across all industries was rewarded with shiny trophies. Your fave online retailer was among the winners. Twice. Oh yeah.

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#WhiskySanta is back with over £250,000-worth of treats to give away!

Like a boomerang made out of tinsel and tangible joy, #WhiskySanta has made his grand return, and he’s ready to gift over £250,000-worth of lip-smacking spirits in Master of Malt…

Like a boomerang made out of tinsel and tangible joy, #WhiskySanta has made his grand return, and he’s ready to gift over £250,000-worth of lip-smacking spirits in Master of Malt orders and on social media!

The calendar thing on my mobile telephone/camera/mince pie tracker alerted me to the fact that it’s about time my holibobs came to an end and that I should get off my supernatural, omniscient, festive, heavily-bearded behind. It’s not my behind that’s bearded, obviously. It’s just attached to my body, which is attached to my face, which… Y’know what, never mind. #WhiskySanta is back at MoM Towers and ready to give away hundreds of thousands of pounds worth of whisky, gin and more to Master of Malt’s wonderful customers once again!

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#WhiskySanta strikes Gold!

Some very exciting news from #WhiskySanta himself – while he couldn’t be there on the night to collect the accolade, our favourite supernatural, omniscient, festive, heavily-bearded being only went and…

Some very exciting news from #WhiskySanta himself – while he couldn’t be there on the night to collect the accolade, our favourite supernatural, omniscient, festive, heavily-bearded being only went and won Consumer Initiative of the Year at the Grocer Gold Awards! This is the closest thing to an acceptance speech we could lure from him while he’s away on his holibobs…

You better watch out, you better not cry… *ahem*, I may be getting slightly ahead of myself (I’ve still got a good few months of extended holiday to go in my beachfront holiday residence after all) but I hear the spirit of #WhiskySanta was certainly in town last night for the Grocer Gold Awards!

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A Delightful Duo of Drinks Business Awards!

Your pals at MoM Towers scooped up a fantastic pair of trophies from the Drinks Business Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while our very own Guy…

Your pals at MoM Towers scooped up a fantastic pair of trophies from the Drinks Business Awards 2018 – #WhiskySanta claimed Best Social Media Campaign, while our very own Guy Hodcroft was named Spirits Buyer of the Year!

The Drinks Business Awards 2018 winners were announced last night, and we just happened to pick up a pair of trophies. Well, we won them. We didn’t just steal some trophies that… You get the idea. Anyway, yes, we’re thrilled about these two stunning trophies to add to our trophy cabinet!

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A Cheerful Cheerio from Master of Malt’s #WhiskySanta 2017

Gifts have been given, merriment has been shared and mince pies have been scarfed by the bucketload. All that’s left to say from #WhiskySanta is… Merry Christmas, one and all!!!…

Gifts have been given, merriment has been shared and mince pies have been scarfed by the bucketload. All that’s left to say from #WhiskySanta is…

Merry Christmas, one and all!!!

Well, that was quite a bloomin’ busy year for your favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being. I’ve somehow managed to break my record once again and give away more than £150,000 worth of gifts!

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#WhiskySanta gives away £10k-worth of spirits in one day!

Our favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being was at his very finest yesterday – #WhiskySanta presented over half of all Master of Malt shoppers with a gift when…

Our favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being was at his very finest yesterday – #WhiskySanta presented over half of all Master of Malt shoppers with a gift when they placed their order!

Who says Christmas should be limited to just one day?! I know a lot of you are counting down to 25 December (quite frankly, I’d rather stay at MoM Towers than set off around the world to do a year’s worth of work in one night. At least they have unlimited mince pies and tasty tipples here). But sometimes, with all the stress of Christmas shopping, prepping for the dinner, girding yourself for the arrival of Auntie Mabel and the hundreds of other family members, it’s not actually all that merry. The fun levels were slipping. Something simply had to be done to raise festive spirits.

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#WhiskySanta is back to give away over £150,000-worth of goodies!

The one and only #WhiskySanta has returned, refreshed from his holidays, and is ready to give away over £150,000-worth of the tastiest spirits on social media and at the Master…

The one and only #WhiskySanta has returned, refreshed from his holidays, and is ready to give away over £150,000-worth of the tastiest spirits on social media and at the Master of Malt checkout!

Forget unicorns. Forget centaurs. Forget dogs that can skateboard. Your favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being is back. #WhiskySanta is in the building! Which building am I in specifically? MoM Towers, of course! For the past three Christmases, I’ve been chilling with the lovely folks at Master of Malt and giving away thousands of pounds worth of delicious whisky, gin and more to their wonderful customers – and I’m all geared up to do it again!

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World Whiskies Awards and World Drinks Awards Winners 2017

The winners of the World Whiskies Awards and World Drinks Awards were announced yesterday! Take a peek at who took home some weighty glass trophies and get your hands on…

The winners of the World Whiskies Awards and World Drinks Awards were announced yesterday! Take a peek at who took home some weighty glass trophies and get your hands on a Tasting Set filled with winners!
 
It’s that time of year once again – the World Whiskies Awards and World Drinks Awards winners have been announced! Champions have been crowned and many wieldible glass trophies have been handed out.
 
Of course, with these awards comes the desire to taste the tipples deemed to be so delicious that they deserve an award. Well, you’re in luck, as Drinks by the Dram have once again teamed up with the World Drinks Awards to create a selection of Tasting Sets filled with winners! Check all 8 of ’em out below.

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Two More Online Retailer of the Year Awards for Master of Malt!

We’ve been named Online Retailer of the Year at the Digital Entrepreneur Awards 2016, and also Online Retailer of the Year – Rest of World at the Icons of Whisky…

Master of Malt Digital Entrepreneur Awards

We’ve been named Online Retailer of the Year at the Digital Entrepreneur Awards 2016, and also Online Retailer of the Year – Rest of World at the Icons of Whisky for the fifth time in six years!

It’s already been an extraordinary year for awards, beginning back in March when we were named Global Online Retailer of the Year at Whisky Mag’s Icons of Whisky 2016. The Global Icons works by taking the winners from America, Scotland and Rest of World regions through to a grand final, and as we head towards the end the year, the 2017 Rest of the World results have now been revealed! We’re absolutely delighted to announce that we’ve been named Online Retailer of the Year – Rest of World by Whisky Mag for the fifth time in six years (going on to claim the global crown the previous four times in 2012, 2013 and 2014 as well as 2016). It’s a record we’re naturally *immensely* proud of, and which means a lot to all of us here.

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