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New-look Master of Malt Trade revamps offering to better support drinks industry
A stack of spirits bottles
18 January 2021 Master of Malt Trade champions flexibility, speed and insight sharing as it unveils new-look dedicated microsite to support all aspects of the drinks industry, from independent retailers and convenience stores, to bars, restaurants, and events companies.

Multi-award-winning eCommerce platform Master of Malt has relaunched its B2B division, Master of Malt Trade, to support drinks businesses of all kinds in 2021 and beyond.

Master of Malt Trade was founded in 2010 to help drinks companies meet their product sourcing requirements. At the beginning of 2020, Master of Malt identified the sector as a key priority during the year. 

Following months of research and listening to customers during the pandemic, Master of Malt Trade is relaunching under the ‘Great Drinks. Delivered.’ mission. Key to the relaunch is a dedicated micro-site and improved user experience for new customers and account holders. There’s also a renewed focus on five key service pillars, enabling customers to better understand the best-in-market Master of Malt Trade offering, and the support available to them.

The Master of Malt Trade revamp is supported by investment in the in-house team, both in terms of recruitment, marketing and training. All account managers undertake the WSET Level 2 Award in Spirits course, and are uniquely equipped to help businesses adapt to the rapidly changing consumer trends the industry continues to experience. 

Businesses of all kinds can become Master of Malt Trade account holders. from independent retailers and convenience stores, to bars, restaurants and events companies. Enterprises from other sectors with drinks sourcing requirements are also welcome to create an account.

More than ever before, businesses need to be flexible to adapt to the changing trading landscape. To best support all kinds of customers, Master of Malt Trade has relaunched with five key pillars: 

– Fast Service
Next-day delivery as standard for all UK mainland orders placed before 16:30
– Free delivery 
UK mainland customers will always benefit from free delivery on orders over £200+VAT
– No minimum order
One bottle or hundreds, flexibility is paramount
– Expert advice
Via either a serviced or managed account, businesses of all sizes can access trend insights and advice from our expert WSET-trained in-house team
– Competitive prices
Customers will be able to access Trade pricing across Master of Malt’s range of 10,000 spirits, mixers, beers and wines

“We know that our customers have faced an extremely difficult year, with the uncertainty only continuing into 2021,” said Liam Belton, Master of Malt Trade lead. 

“It was the right time to relaunch Master of Malt Trade, putting customer needs front and centre. We’re giving our account holders access to up-to-date trends and insights we’ve gathered from our sister platform, Master of Malt. We’re prioritising flexibility through next-day delivery and our no minimum order policy. And we always offer competitive pricing on our incredible range.

“Our hope is that through this offering, businesses of all kinds can feel supported by our expert team through this challenging time. We can’t predict the future, but we can work with our customers to help them with all aspects of stock sourcing.”

Businesses can register for an account by heading to Complete the form, and a member of the team will respond in one working day to chat through your company, and understand how they can best provide support.

Until 1 March, any business that opens a new account will receive a free bottle of either Bathtub Gin, That Boutique-y Whisky Company World Whisky Blend, or Jaffa Cake Gin with their first order. Terms and conditions apply*.

*UK only. Redeemable only at checkout on for a 70cl bottle of Jaffa Cake Gin, Bathtub Gin, or World Whisky Blend (That Boutique-y Whisky Company) subject to Master of Malt standard trade terms of business. Valid from 01 Jan 2021 until 01 March 2021 or while limited promotional stock lasts. Not applicable in conjunction with any other offer.

For more information, image requests, or other press enquiries, please email the press team at [email protected]