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Master of Malt and Beer Hawk Announce the 'Save The Pubs' Alliance
Master of Malt
20 March 2020 Leading online drinks retailers Master of Malt and Beer Hawk to place £1 into a fund administered by Hospitality Action for every order to help support those suffering from the COVID-19 crisis, and invite others to join them.

Over the past few days, the team at Master of Malt has been thinking about how they can best help people in the hospitality industry who have been severely impacted by the events of the last week.

Today, the online drinks retailer is launching the Hospitality Support Alliance to help those left in dire financial need because of the impact of COVID-19.

Over the next month, Master of Malt and Beer Hawk will be putting £1 for every order placed through any of their sites into a fund to help people who have lost their jobs because of this crisis. They are partnering with hospitalityaction.org.uk to administer the fund and make grants to impacted individuals.

Master of Malt CEO Justin Petszaft commented: “Together, we're going to try and support as many people as we can through this challenging time, and we're going to do it in the way which people need most – by providing cold hard cash so they can buy the things they need and pay rent.”

The goal is to help people from the hospitality industry meet their basic needs until national governments are able to step in and provide more long term support.

Master of Malt invites all other online retailers to join the alliance, and help support people in the hospitality industry when they need it most. Retailers can sign up by emailing JoinTheAlliance@masterofmalt.com and be part of the fight back against COVID-19.

Master of Malt would like to thank the good people at Budweiser Brewing Group for their support in making this happen so quickly.