01 April 2014
online spirits retailer Master of Malt announces
the launch of a ground-breaking technology which allows whisky lovers to
digitally browse, download and virtually taste any whisky they want.
‘eDrammers’ can enjoy their chosen whisky using a unique, state-of-the-art (SOTA)
headset called the Joculus Snift. Via a series of gentle, lab-tested radio
waves, the gustatory cortex (the part of the brain responsible for taste
perception) is stimulated. Olfaction is triggered simultaneously using a
landmark discovery in the field of protein synthesis. This is known as
Artificial Chemoreception (AC), and it is already being heralded as the future
of haute cuisine and mixology.
To replicate the
sensation of liquid filling the mouth, an orally inserted tube begins pumping
deionised water over the palate - though thanks to the Joculus Snift, the
eDrammer will perceive this water as delicious whisky.
head-mounted Joculus Snift displays stunning 32-bit visuals, created in
real-time by a series of accelerometers and gyros.
For a complete
sensory experience, the Joculus Snift was made in conjunction with Austrian
hifi experts BosenHeiser, and various Celtic noises are played, such as
recordings of Billy Connolly on Parkinson, or Gerard Butler trying to do an
“This is quite
simply an astounding piece of kit,” said Marcus Schrodinger of spirits
blog, Booze Gauntlet. “Imagine being able to sup on the rarest, most expensive
whiskies in the world, in the comfort of your own home, and for free!”
Moore from award-winning Tibetan bistro Dharm & Dharma has reputedly bid
$11m for a year’s exclusive licensing of the technology.
Snift is produced by Joculus Industries, and will be available through Master
of Malt later in the year.