most vodka is associated with a familiar burn. Reyka is amazingly smooth, wonderfully drinkable but unfortunately hard to find, as it is now my drink of preference and the ONLY vodka I would drink. It really takes vodka to a different level -try this & you will leave all other "leading brands" on the shelf , along with the cheap cider. TRY IT!!!!!!
I tried this at a recent weekend party, not normally a vodka drinker, but completely converted. Beautifully smooth-no teenage flashbacks to rough "premium" vodka, really ups the profile of vodka-and about time. Highly recommended