Blog RSS Img Delivery About Us Contact Us +44 (0)1892 888 376
Search
Master of Malt > Blog Home
Master of Malt Whisky Blog

Master of Malt 60 Year Old Whisky, and my contribution to the NAS debate

by Ben Ellefsen     7. March 2014 11:00

Master of Malt 60 Year Old Speyside

Well. This is sort of a big deal, isn't it?

I can probably count on the fingers of one hand the number of whiskies ever released that are over 60 years of age, and it's absolutely unthinkable these days that a 60yo distillery release would ever see the light of day at anything less than a five-figure price tag. Yet here we are bringing this astonishing piece of liquid history to you for a three-figure sum*.

How?

Well rather than re-iterate, I'll refer you to my explanation of the economics behind this, here: http://www.masterofmalt.com/Blog/post/Brand-New-30-40-and-50-Year-Old-Whisky.aspx. Do please read it, as every bit of it still rings true, and it's the reason behind our ability to continue to deliver exceptional, unbelievably well-aged whiskies at price-points an order of magnitude less than some other folk.

More...

World Whiskies Awards (6 of them. Yes. 6)

by Ben Ellefsen     27. March 2013 11:10

World Whiskies Awards 2013

Hot on the heels of our success at the Off License News Drinks Retailing Awards, the World Whiskies Awards 2013 were presented last week at the Waldorf Hotel in London, and, erm, we cleaned up again*.

I’m not going to re-hash the recent blog post I wrote about our success at the OLN awards, but suffice it to say, there’s a reasonable-length post here about the innovations and initiatives we’ve launched in the past 12 months. It’s well worth a read if you’ve not already.

More...

Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

Master of Malt win ‘Online Retailer of the Year’ at the World Whiskies Awards 2012

by Ben Ellefsen     2. April 2012 11:44

Well - last week was quite a week. Further to staying up unfeasibly late on Tuesday drinking Hot chocolate and Lemonade into the wee hours with the lovely folk at Glenfarclas and Pol Roger, I was invited to judge the World Whiskies Awards on the Wednesday evening (an amazing showing all round, the results of which can be found here). .

Following that, I was up bright and early (ish) to present at the World Whiskies Conference on Thursday afternoon (I didn’t say any rude words during the course of my speech. I am proud of this).

After the world whiskies conference was the World Whiskies Awards, whereupon myself and another couple of directors were left at a table, unsupervised by any kind of grown-ups, in the presence of a bottle of Kavalan Solist, and a Batch 30 bottle of Aberlour a’Bunadh. More...

Movember 2011 – The Halfway Mark

by Michael Orson     17. November 2011 15:59
Glenfarclas Movember 2011

Finally we’ve arrived at the halfway milestone; that point in Movember when our upper lips no longer look lazy and unkempt, but instead play host to genuine moustache excellence. The chaps at Master of Malt are now fully fledged mo-wearers, and could proudly play the lead role in the upcoming biopic of Tom Selleck that I’m secretly writing when Ben’s not looking. That is, aside from one of the new “placement stiaowdents” and our MD, Justin, both of whom now must cope with ridicule and social ostracism for their inability to develop anything more than a shadow under their noses. They live with their shame.

Onto the really important stuff, so far, just halfway through Movember 2011, we’ve raised £5,135! Cripes! We’ve done this by selling our marvellous Movember whisky – a stunning 9 year old Glenfarclas drawn from two casks. We’re selling the bottle for £39.95 and you can read full tasting notes here. More...

Tags: , , , , , ,


Categories :


Read the full story (0 Comments )

Proprietary Barley Spirit Drink

by Master of Malt     7. October 2011 10:12
Proprietary Barley Spirit Drink

Created by the “madcap” Professor Cornelius Ampleforth, the romantically- and SWA-appeasingly-named Proprietary Barley Spirit Drink combines the Professor’s signature love for infusin’ and mixin’ with his passion for whisky and the ways and techniques of yore. Yes, yore.

For this thrilling instalment, Ampleforth turned to Spain, and to the mountainous countryside that surrounds Pajarate. It was here that Paxarette was born; a dark, syrupy liquid made by boiling down grape juice and fortified wine. In the past, the Scotch whisky industry made use of Paxarette to season casks, simply by pouring this rich flavouring into the wood, to help impart a fuller, richer sherry character into the whisky that was aged in them.More...

Dailuaine 27 Year Old Whisky

by Michael Orson     4. August 2011 16:31
Dailuaine 27 Year Old

It must be said, we’ve been on a bit of a bottling frenzy recently; in the last few of months alone we’ve put our name to four new casks, including an incredibly bourbon-rich North British, a big, complex Cragganmore, a rich and spicy Dalmore, and an impressively malty Inchgower!

Today we have another new addition to the Master of Malt range, in the form of an utterly delicious number from Dailuaine (pronounced Dall-YEWan). More...

Making the Carambola Pantheon Cocktail – by Gal Granov

by Master of Malt     23. June 2011 15:56
Whisky Cocktail

We gave a few whisky bloggers a simple brief: come up with a great cocktail using our 8 year old blended whisky. We’ve had some great responses, and today’s cocktail is no exception! This recipe was sent to us by Gal Granov who writes the brilliant blog “Whisky Israel”, which is a great source of tasting notes and whisky reviews (despite being written in a country with an incredibly high tax on spirits!). So without further ado… More...

Tags: , , , , ,


Categories : Whisky | Cocktails


Read the full story (3 Comments )

Father’s Day: Whisky Not Socks

by Master of Malt     8. June 2011 15:00
Chestibor Wearing a New Pair of Socks

Father’s Day 2011 (Sunday 19th June) is encroaching, and as a whisky retailer we feel dutifully obliged to recommend that you buy your papa a gift he will actually enjoy, and not another pair of socks. In a bid to save father/child relationships the country over, we’ve compiled a list of the socks you were going to get him, and the whisky-related merchandise you should really get him instead. More...

The World’s Oldest Whisky Liqueur

by Master of Malt     3. May 2011 17:02

Oldest Whisky Liqueur

We hope you’ve had a wonderful Easter! It’s been a very eventful past couple of weeks for everyone, and we’ve certainly had more than our fair share of barbeques, cocktails and general revelry (there was some kind of wedding on at the weekend, apparently).

In other news, we have some new products to announce (for real this time, this isn’t another April Fool), and we’re sure they’ll be the topic of much enjoyment, discussion, and possibly even a little controversy.

More...

Archive

Whisky Tags


We Accept
Site Verified by
Delivery Partners
Master of Malt supports responsible drinking - Sip, don't Gulp.