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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

Old Pulteney 40 Year Old!

by Michael Orson     23. October 2012 12:21

Prepare your faces for glee and/or delight, for we bring glad tidings all the way from Caithness (the north-eastern tip of the Scottish mainland – presumably very wet and cold). We’ve had word from the Old Pulteney distillery that today (well, 11pm last night, to be precise, but today for most of us) we can, at last, announce the launch of the oldest official single malt the distillery has ever produced…

Earlier in the year, Pulteney 21 year old was named World Whisky of the Year in Jim Murray’s 2012 Whisky Bible. It’s a pretty astonishing single malt, all things considered, but what else would you expect from the northernmost distillery on the Scottish mainland. That far north, the weather and the terroir play a huge part in the flavour of maturing spirit; a windswept seafront seasons the whisky and gives it real provenance. There’s also the effect of the unusually shaped spirit still, the U-shape and bulbous neck of which account for a particularly oily spirit. Dave Broom calls Old Pulteney “eccentric”, and I think we’re inclined to agree...

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Aldi’s 24 and 40 year old Whisky Redux

by Ben Ellefsen     13. December 2011 13:10

So, it would seem that the hype surrounding the release of Aldi’s 24 year old and 40 year old ‘single malts’ has now died down (with one notable bombshell yet to come courtesy of our chums at caskstrength.net. Keep an eye on their site. We won’t spoil the surprise), and the whisky world has returned to its former calm self. Well, I say calm… As calm as it can be whilst sending out enough Christmas booze per day to fill a small swimming pool.


There are tales aplenty in the feedback to our first blog post about the queuing, jostling, and general shenanigans surrounding the release, but we, being the ever inquisitive souls that we are, wanted to revisit the whiskies away from the initial tasting, and see just what we made of them in the cold light of day.


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Aldi’s 40 Year Old Whisky

by Ben Ellefsen     22. November 2011 11:26

So, a couple of Tuesdays ago, I had possibly one of the most random evenings of my life. And I'm not talking about the end of the evening, where Myself, Joel Harrison (one half of caskstrength.net), Dr. Whisky, and Pierre from off of that there Connosr ended up in a basement Sherry bar late in the evening arguing the finer points of the various Port Ellen releases over Manzanilla and nibbles. No. I'm talking about the launch of Aldi's 40 year old whisky.


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Buy a sample of the Glenfarclas 40 Year Old Scottish Classic

by Michael Orson     14. July 2010 14:10
Glenfarclas 40 Year Old Scottish Classic

Glenfarclas added a 40 year old to their core range this year. A bold move like this is testament to Glenfarclas’ incredible stocks, and most distilleries would struggle to maintain production of a core range 40 year old bottling.

It was set apart from the year’s other high end releases by two factors. One was quality; we’ve sung its praises before so we won’t go into too much detail, but suffice to say it’s a stunner! The second factor was price; most whiskies in this age range (particularly from stalwart premium distilleries like Glenfarclas) retail at a minimum of a grand. Amazingly, you can find Glenfarclas 40 at just £289 (from us of course!). More...

The Winner of the Glenfarclas 40 Year Old

by Master of Malt     1. March 2010 10:50

All you avid whisky enthusiasts will know of our little (not so little) prize giveaway of last month. We’ve reached our 25th anniversary and we’re full of collective beans so we picked a 40 year old Glenfarclas off the shelf (worth £1,500!) and offered up 250 chances to win it – all entrants had to do was buy any full-size Glenfarclas from the site…

Now, the purpose of this post is twofold. Firstly, we wanted, very much, to revel in our own beneficence, as we join the list of history’s greatest philanthropists (Paul Newman, Bono, Matt Damon…) that’s right…

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And the winner is...

by Master of Malt     24. February 2010 09:47

We know you’ve all been waiting with bated breath for the results of the £1,500 Glenfarclas prize draw, and we’re pleased to say that this morning, one lucky customer has been drawn from the 250 entrants, and will shortly receive the prize of a bottle of single-cask 40 year old Glenfarclas.


So, without further ado, the lucky winner is order number 1266770 - Mr Eamon Roque.


Congratulations to Eamon, who will be receiving his bottle within a few days, and to those who sadly didn’t win this time, keep your eyes on the site, as we’ll be holding another prize draw in not too long.


For now though – why not have a look at our new headline offer – the spectacular Bowmore 26yo.

The Chaps at Master of Malt

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