Appearance: Radioactive green. Definitely artificially colored. Authentic absinthe is naturally colored with herbs.
Aroma: Unlouched, it smells mainly of strong alcohol. Slight aromas of anise. After louche, a little anise, but the wormwood comes forward rather strongly.
Louche: Relatively opaque, but the color looks even more artificial now than before I added water. Almost a radioactive bluish green color. This is not good.
Flavor: Let me first state that I love authentic absinthe. I am a collector and connoisseur of absinthe and have been since the 90's. This isn't real absinthe. Very little anise flavor. Tastes more like essences including star anise and licorice. The wormwood is there, but it also tastes like an extract or oil. This definitely doesn't taste like a distillation of the holy trinity of anise, wormwood and fennel.
Finish: Insipid. Whatever flavor is there isn't derived from a distilled product.
Overall: No offense to the producers, but this shouldn't be marketed as an absinthe. In this era, where the fake Eastern European stuff is finally getting marginalized by the high quality distilled absinthes being produced by artisans, the producers of this product should rethink their strategy.
The Wormwood Society
7th March 2014