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Master of Malt Press Information

World’s Largest Whisky Sample Service
World's Largest Whisky Sample Service
01 July 2010

In May 2010, Master of Malt launched a large selection of 3cl whisky and spirits samples. Since the project’s inception the samples have become incredibly popular, as spirits connoisseurs and newcomers flock to the site to try tasters before they buy full bottles. It also gives drinkers the opportunity to experience spirits they might not otherwise be able to, thanks to the low price point of the samples. The selection of 3cl “drams” increased in size rapidly, and at the end of July the count had reached a lofty 250.

The collection started with the Glenfarclas single malt range, including the impressive Family Casks which sell for as much as £1499.95 a pop for the 1952 vintage. Whiskies like this were previously unavailable for a lot of people, but you can now try out a sample for £77.95.

The range now includes spirits from all over the globe such as bourbon, gin, Cognac, Vodka and even lesser known spirits like the Mexican drink, Sotol. If you’re simply interested in enjoying a range of spirits you could order a sample of Doorly’s XO, a fine rum from Barbados. The sample costs just £1.95, and the rum was awarded 5 stars by spirits expert Dave Broom who commented on its “vanilla-laden complexity” and notes of “baked bananas”. You could even sample an amazing Evan Williams bourbon. Aged for a whopping 23 years, it offers a rich palate of cocoa and molasses with black pepper and coffee notes. The full bottle costs £109.95, but you can order 30ml for £6.25 and find out for yourself why it was a Whisky Magazine Editor’s Choice!

The 250th whisky to be made available as a 3cl whisky sample was the critically acclaimed Nikka Taketsuru 21 Year Old rrp £75.95 (a sample of which is available for just £4.85). It’s a blended malt whisky – meaning a blend of single malts – and it won the coveted title of “World’s Best Blended Malt Whisky” three times in four years at the World Whiskies Awards run by Whisky Magazine. Critics noted flavours of juicy fruit, sweet cereals and sherry, with a fragrant nose of oak and malt.

Taketsuru 21 Year Old’s stable-mates in the Nikka whisky range include a number of other award winners, one of which is Yoichi 20 Year Old – a single malt that top whisky critic Jim Murray rated with a staggering 95 points in his Whisky Bible. Thanks to Master of Malt’s Drinks by the Dram sample service you can now order a 3cl (30ml) sample of Yoichi 20 for just £10.45, which is significantly cheaper than the full-sized bottle price of £184.95 – not your every day dram!

Master of Malt has made some of the world’s most revered spirits available to nearly everyone for the first time. You can try out a 3cl sample before you buy at just a fraction of the cost of a full-sized bottle, mitigating the risk of purchasing something you don’t enjoy. Imagine being able to try out anything from world class cognac like Maxime Trijol XO Grande Champagne rrp £77.95 (dram price is £4.95) to 25 year old Calvados like Berneroy XO rrp £35.95 (dram price is £2.75).

Alongside the Nikka drams, a broad selection of small batch Bourbon and American whiskey was recently made available; including a well-rated selection from Kentucky Bourbon Distillers Ltd. Amongst these was Johnny Drum Private Stock, a high strength American whiskey which the producers describe as “The proudest achievement in the art of Bourbon making.” You can buy a sample of Private Stock for £2.65.

Another notable addition to the whiskey samples selection is Georgia Moon - quite literally a modern day version of moonshine. Unaged whiskeys like this (known as “new make” in Scotland and “white dog” in America) have become very popular recently, and are something of a growing trend in the market. They offer consumers a chance to taste the effects that ageing has on a spirit, and a number of them - Georgia Moon included - are very enjoyable in their own right – often full of sweet popcorn and cereal notes. You can try a sample of Georgia Moon for £1.85.

About Drinks by the Dram
- Hundreds of inexpensive 3cl (30ml) samples to try before you buy
- Revolutionary new concept in online drinks retail
- See a list of drams at: http://www.masterofmalt.com/drinks-by-the-dram/

About Master of Malt
- Established in 1985
- One of the UK’s leading online whisky and spirits retailers
- A highly rated independent bottler, all of whose single cask whiskies scored over 90 points in the Jim Murray Whisky Bible 2009.

Follow Master of Malt
• On Twitter: @MasterOfMalt
• On Facebook: MasterOfMalt
- Master of Malt Blog: http://www.masterofmalt.com/blog/

Accompanying images can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2011. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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