23 June 2010
Glenmorangie and Ardbeg now available as 3cl samples from Master of Malt
One of the world’s largest luxury goods companies, LVMH (Louis Vuitton Moet Hennessy), has joined Master of Malt’s whisky sample service, Drinks by the Dram. Whisky drinkers can now order 3cl samples from the Glenmorangie and Ardbeg range of single malts, including very rare, hard to find expressions.
Master of Malt, a UK online whisky retailer, launched its whisky sample service in May and, since then, connoisseurs and beginners alike have flocked to the site to try out all sorts of spirits at just a fraction of the price of full-sized bottles.
For many whisky drinkers, Ardbeg is the pinnacle of single malt Scotch whisky. Its whisky is the peatiest in Scotland, and it offers exceptional balance and complexity. Because of this, and its inherent collector’s value, the rarer Ardbeg editions command very high prices.
Now, though, anyone can afford to sample any whisky from the Ardbeg collection. You can try anything from the 2009 Whisky of the Year, Ardbeg Uigeadail, (a sample of which is available for £3.35) to the ultra rare Ardbeg 1977 - a whisky described by top critic Jim Murray as “simply one of the greatest experiences”. A 3cl sample of the 1977 costs £16.25, which is considerably cheaper than the £299.95 bottle price.
This also means that you can now taste the year’s most talked about single malt, Ardbeg Supernova 2010, for just £4.95. Supernova is one of the peatiest whiskies in the world with over 100 phenol parts per million (four times more peaty than Ardbeg 10 Year old).
Glenmorangie, on the other hand, is known for its creamy, fruity style of single malt. Since LVMH acquired the distillery in 2004, it has been positioned as a high-end, luxury brand; the packaging has become far more lavish and the marketing flaunts the whisky as being decadent and chic – a strategy which thoroughly suits the sumptuous style of Glenmorangie whisky.
Anyone wishing to buy the recently released Sonnalta PX, a Pedro Ximenez dessert sherry finished single malt, can try a 3cl sample before they buy for just £3.95. For £4.85 you can sample the stunning Glenmorangie 18 Year old – highly rated by whisky critics and drinkers, or for £10.75, Glenmorangie 25 Year Old – a whisky redolent of creamy tropical fruit, fruitcake and stewed plums.
A full range of Ardbeg single malt is available at Master of Malt:
A full range of Glenmorangie single malt is available at Master of Malt:
About Drinks by the Dram
- Hundreds of inexpensive 3cl (30ml) samples to try before you buy
- Revolutionary new concept in online drinks retail
- See a list of drams at: http://www.masterofmalt.com/drinks-by-the-dram/
About Master of Malt
- Established in 1985
- One of the UK’s leading online whisky and spirits retailers
- A highly rated independent bottler, all of whose single cask whiskies scored over 90 points in the Jim Murray Whisky Bible 2009.
For further information please visit www.masterofmalt.com
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